IAB releases a playbook for AR in marketing

AR & VR IAB releases a playbook for AR in marketing

5y Barry Levine

IAB releases a playbook for AR in marketing

Supported in Apple and Android, AR is expected to have a billion users by next year and hit $2.2 billion in ad spend by 2022. More from the playbook s...

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How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

How brands like BMW, GEICO and Lenovo create video content for the "skipping" generation

8y Sophie Loras

How brands like BMW, GEICO and Lenovo create video...

Breaking down the winning formulas of top YouTube Leaderboard advertisements offers useful tips for marketers when creating engaging and shareable vid...

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Do brands need Super Bowl ads anymore?

Do brands need Super Bowl ads anymore?

8y Mike O'Brien

Do brands need Super Bowl ads anymore?

Super Bowl ads are crazy expensive and get most of their attention before the game these days. But that's still a lot of attention, as well as the ...

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10 tips for Hollywood-style social storytelling

10 tips for Hollywood-style social storytelling

8y Sophie Loras

10 tips for Hollywood-style social storytelling

Content marketers can learn a lot from the formulaic success of Hollywood blockbuster movies, delegates at ClickZ Live Singapore have been told. Read ...

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Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

Top 5 Reasons Word Press Will Drive Microsites in the New Dot Brands

9y Jennifer Wolfe

Top 5 Reasons Word Press Will Drive Microsites in ...

Word Press boasts that it now powers more than 23 percent of the web. Will the new Dot Brand space give it a bigger boost? Read More...

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Top Five Reasons Why Dot Brands Will Have a Data Edge

Top Five Reasons Why Dot Brands Will Have a Data Edge

9y Jennifer Wolfe

Top Five Reasons Why Dot Brands Will Have a Data E...

Applying for generic top-level domains and having their own Internet neighborhoods would allow brands like Google, Amazon and Nike to mine customer da...

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It's Time to Experiment with Experiential Marketing

It's Time to Experiment with Experiential Marketing

9y Tessa Wegert

It's Time to Experiment with Experiential Marketin...

Experiential marketing offers an opportunity to merge online and offline in a wholly immersive way. But in developing a campaign, where should brands ...

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Hyundai Tops YouTube's April Leaderboard

Hyundai Tops YouTube's April Leaderboard

9y Mike O'Brien

Hyundai Tops YouTube's April Leaderboard

The video-sharing giant released its monthly list, which highlights the 10 video ads that amassed the most views. Featured brands include Hyundai, Nik...

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McDonald's, Nike, Sprint Among March Madness Ad Winners

McDonald's, Nike, Sprint Among March Madness Ad Winners

9y Mike O'Brien

McDonald's, Nike, Sprint Among March Madness Ad Wi...

Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lif...

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ClickZ's Super Bowl XLIX Ad Preview

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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WeChat Launches Sponsored Moments

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

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Upgradeability, Extensibility, and the Re-Sale Market

Upgradeability, Extensibility, and the Re-Sale Market

10y Jack Aaronson

Upgradeability, Extensibility, and the Re-Sale Mar...

It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possi...

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Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

Google and Samsung Among First to Sign New ICANN Registry Agreements for gTLDs

10y Jennifer Wolfe

Google and Samsung Among First to Sign New ICANN R...

The first group of brands has signed contracts with ICANN so that they can start using their new branded top-level domains. What new forms of advertis...

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Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

Team USA Sponsors Seek to Support Olympians Despite #SochiProblems

10y Lisa Lacy

Team USA Sponsors Seek to Support Olympians Despit...

Not surprisingly, brands continue to roll out hashtags, microsites, apps, and videos to cater to Olympic excitement. But whether this leads any additi...

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The Story Behind BMW's Road Home Campaign

The Story Behind BMW's Road Home Campaign

11y Susan Kuchinskas

The Story Behind BMW's Road Home Campaign

BMW of North America was looking for quick hits in social media. Its agency, Kirshenbaum Bond Senecal + Partners (KBS+), delivered a masterpiece. Read...

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