Oct 28, 2015 - Because content engagement is difficult to measure with concrete accuracy, brands must initiate and moderate genuine conversations to validate contact with individual consumers. Comments
Aug 17, 2012 - A starter's guide to web analytics reporting. Part one in a series. Comments
Sep 8, 2011 - Consider these factors to get your client excited about the upcoming analytics report. Comments
Nov 16, 2010 - Many marketers are hung up on high bounce rates. Let's dissect how it will affect your corporate sites and campaigns. Comments
Oct 27, 2010 - Six ways to get the most out of the clients versus agency relationship. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET