bounce rate

Key Web Analytics Metrics and Reporting

Aug 17, 2012 - A starter's guide to web analytics reporting. Part one in a series. Comments

Web Analytics: 5 Tips to Avoid Client Overload

databaseasia Sep 8, 2011 - Consider these factors to get your client excited about the upcoming analytics report. Comments

Marketers, What You Don't Know About Bounce Rates May Hurt You

bouncerate Nov 16, 2010 - Many marketers are hung up on high bounce rates. Let's dissect how it will affect your corporate sites and campaigns. Comments

Getting the Most Out of Your Agency Relationship

clientvendorrelationship1 Oct 27, 2010 - Six ways to get the most out of the clients versus agency relationship. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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