BP

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From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

BP Continues Brand Clean-up on YouTube

bp-ad-on-youtube Sep 27, 2011 - Oil firm has been rolling out "My Gulf" video series supported by display ads. Comments

BP Uses Social PR Long After Oil Spill, But to What Effect?

Jun 7, 2011 - Florida seafood restaurant questions the campaign. Comments

10 Social Media 2010 Highlights (Data Included)

Dec 27, 2010 - From the Gulf oil spill to the FIFA World Cup, social media is all about events and issues that matter to people. Comments

Got Policy?

Jun 2, 2010 - Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social computing policy. Comments

BP Oil Spill Fuels Legal Marketing Machines

May 21, 2010 - Law firms fine-tune their marketing efforts to reach out to people and businesses harmed by the Gulf of Mexico oil spill. Comments

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