Your Brand Can Be as Famous as Sour Patch Kids

Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondel─ôz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform. Comments

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. Comments

4 Best Practices for Creating a Custom Content Strategy

best-practices Oct 1, 2015 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Comments

Listening To Your Customers: A Kind Of Different Intent Data

customerdata Sep 30, 2015 - Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are. Comments

Brands Still Matter - Just Not Like They Used To

brands-applied-gtld Sep 28, 2015 - Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about service, philanthropy, and relevant experiences. Comments

Modern Strategies from Ancient Greece

ship-of-theseus-shutterstock-218845045 Sep 21, 2015 - The Ship of Theseus paradox is also an allegory for the flux in expectations in the marketing industry. How can altering the trajectory of brand strategy impact reputation and revenue? Comments

Using the 3 C's for Online and Offline Commerce in China

shutterstock-234409663-buy-buttons Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments

Tweets of the Week: Prime Ministers, Bachelors, Clocks and Video Games

tweets-of-the-week-the-bachelor Sep 18, 2015 - The season finale of #TheBachelorAU and #VideoGamesDay kept things light on Twitter during a week of heavy news. Comments

Does Your Brand Need a Human in the Loop?

the-real-you-social Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this help or hurt brand authenticity? Comments

Defining Fluid Leadership in an Age of Change

team Sep 9, 2015 - This defines the necessary leadership characteristics needed to consistently lead a quality team to success in the inherently transient business of digital marketing. Comments

9 Valuable Tips for Your E-commerce Product Page Copy

online-shopping Sep 8, 2015 - The written content on e-commerce product pages grabs the attention of consumers and influences SEO ranking. These nine pointers will help improve the quality of your copy strategy. Comments

Translating User Generated Content

online-endorsement Aug 31, 2015 - Online recommendations and reviews are a big marketing asset, so having the right translation tools in place ensures your brand's UGC reaches all customers. Comments

3 Auto Brand Films, 3 Vital Lessons in Storytelling

brand-storytelling-shutterstock-248402137 Aug 27, 2015 - Auto brand advertisers are known for expertly communicating authentic brand messages via highly compelling narratives. Here are three examples of their sterling storytelling skills. Comments

Is The Focus on Viewability Making Us Blind?

blind-spot-banner-ads Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI? Comments

Tweets of the Week: Visual Splendor as Twitter Celebrates #WorldPhotographyDay

tweets-of-the-week-nasa Aug 21, 2015 - Thailand's bombing tragedy led the week on Twitter, divorce lawyers were a central theme of the Ashley Madison leaks, and #WorldPhotographyDay gave the Twitter community much to celebrate in beautiful pictures. Comments

3 Digital Trends to Watch Out for in Asia

digital-marketing-trends-1 Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends that industry experts expect to take off in Asia. Comments

The Importance of Conversations With Consumers

customers Aug 19, 2015 - Direct communication between brands and consumers is invaluable. Here's how consumer insights can enhance marketing strategy and create campaigns of substance. Comments

How to Develop Your Own Powerful Online Brand

brand-community Aug 19, 2015 - How effective is your current personal online branding strategy? This exercise can help you leverage platforms like LinkedIn and Facebook to advocate on behalf of the most significant brand - you. Comments

Service Before Product When it Comes to User Micro-Moments

mother-and-baby Aug 18, 2015 - Marketers need to spend their efforts satisfying user moments, more than building aspiration for their products or services. Comments

3 Back-to-School Marketing Strategies With Merit

shop-back-to-school-shutterstock-303577307 Aug 13, 2015 - Innovative marketing tactics allow brands like Old Navy to thrive during the back-to-school shopping season. These insights can help marketers cogently target consumers. Comments

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