Sep 11, 2013 - A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it. Comments
Oct 17, 2011 -
Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here's why.
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Aug 4, 2011 - Cybersquatting could move right of the dot, industry group says. Comments
Jun 15, 2011 -
While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns.
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Apr 20, 2011 -
Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers.
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Feb 23, 2011 -
Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management of your social media assets.
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Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments
Dec 28, 2010 -
Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand.
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Nov 18, 2010 -
What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget about the click.
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Nov 17, 2010 -
Even if your brand has excellent recall and equity, here are other factors you must consider.
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Nov 10, 2010 -
Marketers need to look beyond acquiring fans as a statistic and engage them to build a deeper relationship.
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Sep 8, 2013 -
Consider these three rules for marketing in a digital world.
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Aug 22, 2013 -
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
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Jul 31, 2013 -
Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers?
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Jul 24, 2013 -
Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company's image in the minds of the media, prospects, and customers.
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Dec 7, 2012 -
Are successful publishers and brands really B2B companies?
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Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
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Apr 13, 2012 -
Its agency of record, Mile 9, talks about targeting hardcore runners online.
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Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments
Mar 28, 2012 - Full-service assignment includes digital and social integration. Comments
Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments
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October 17, 2013
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