Branding

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Competition and Cooperation

Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

Funding Fuels Tudou's Branded Original Video Plans

tudau-thatlovecomes Aug 5, 2010 - China's video sharing platform plans revenue model based on branded original content. Comments

W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage

Jul 14, 2010 - Old Spice is fourth most subscribed YouTube "sponsors" channel. Comments

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

e-commerce-concept Dec 6, 2012 - A look into why some industries and companies have moved aggressively into digital, but others still have not. Comments

K-Swiss Doubles Down on Digital

k-swiss Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

Want Attention? Take a Risk

Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments

180LA Wins Expedia Account

Mar 28, 2012 - Full-service assignment includes digital and social integration. Comments

The Best Holiday Marketing Strategy

Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments

ANA Fears Confusion, Brand Squatting in ICANN's New Domain Plan

Aug 4, 2011 - Cybersquatting could move right of the dot, industry group says. Comments

Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped

tacobell-lawsuitdropped-tweet Apr 20, 2011 - Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers. Comments

How Brands Can Tap Facebook and Twitter on Xbox and PS3

Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments

Setting Realistic Targeting Parameters

Oct 20, 2010 - Effective branding brings with it the need to step away from one's brand in order to see it with fresh eyes. Comments

Branding - The Next Frontier of SEM

Aug 24, 2010 - The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth. Comments

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