Branding

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The Biggest Marketing Mistakes Start-Ups Make

Nov 24, 2014 - These seven mistakes could keep you from building the best start-up possible, before you even launch your brand. Comments

A Single-Minded Approach to Online Sales in China

shutterstock-201634802-china-shopping Nov 23, 2014 - Alibaba's Singles Day on November 11 was a boon for brands and retailers in China – but what are the long-term benefits for the rest of the year? Comments

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

shutterstock-213092572 Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Craigslist Missed Connections. Comments

Target and TOMS Partner to Give Back This Christmas

toms-target-logo Nov 14, 2014 - To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative line of clothing and home goods this holiday season. Comments

The Real Marketers Shift From Social Media to Content Marketing

content-marketing-megaphone Nov 14, 2014 - Instead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their various social media channels. Comments

Is Ello a No-No for Brands?

ello-logo Nov 13, 2014 - The budding social platform has made it clear that ads aren't welcome, but should brands attempt to create a presence on Ello anyway? Comments

Victoria’s Secret’s "Perfect Body" Campaign Is Far From Perfect

body-by-victoria-bras-supersoft-sexy-comfort-victoria-s-secret Nov 10, 2014 - The lingerie brand’s "Perfect Body" campaign prompted an angry reaction on Twitter. What could the company have done to avoid the backlash? Comments

5 Tips to Get Your Brand Noticed Online in 2015

online-branding-agent-cy-online-marketing Nov 10, 2014 - Online branding is an important component of digital marketing, so here are five tips for getting your brand noticed in 2015. Comments

4 Reasons Brand Advocates Should Focus on Quality Over Quantity

quality-over-quantity Nov 7, 2014 - Nothing good will come of flooding your followers with unnecessary posts. Focus on quality over quantity to get the most out of your social media efforts. Comments

What #AlexFromTarget Can Teach Us About Seizing Social Opportunities

shutterstock-84711226 Nov 4, 2014 - On Sunday, a tweet about Alex, a Target employee, became a hit on social media, making the teenager an instant celebrity and providing Target with the perfect chance to grab some good press. Comments

Lessons Learned From 10 Terrific Tweets

learn-chalkboard Nov 4, 2014 - Many brands have mastered the art of marketing through Twitter. Check out these 10 examples and see what you can apply to your own social media efforts. Comments

Taking the Plunge Into Asia-Pacific

shutterstock-146264012-dive Oct 26, 2014 - Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Comments

Can Pinterest Make Your Small Business Bigger?

pinterest-alt Oct 24, 2014 - Pinterest's head of online sales and operations has four tips for leveraging the platform to push your brand’s products. Comments

How Much for a New Customer?

old-calculator Oct 23, 2014 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead. Comments

Canada Goose Campaign Embraces "Friluftsliv"

canada-goose Oct 21, 2014 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors. Comments

How to Win the Trust of a Skeptical Consumer

win-trust Oct 20, 2014 - Consumers are more discerning than ever before, and in order to build a successful brand you need to work to earn their trust. Comments

How to Use Twitter for Business

twitter-bird-blue-on-white Oct 17, 2014 - A look at why some tweets catch on and why some business are killing it using Twitter. Comments

Extend Your Publishing Brand by Allowing an Entrepreneur to Take You to New Heights

Idea Light Bulb Oct 14, 2014 - Tapping members of a younger generation to innovate around your brand could breathe new life into an aging company. Here's an example of one such entrepreneur who's doing just that. Comments

VIDEO: Building an Influential Brand

Influence Oct 7, 2014 - In these two video interviews, Mark O’Brien, president of DDB North America, and Rob Horton, vice president of marketing at Glidden Paint, give their insights into how brands can become or stay influential in their industry. Comments

RID Amazon Challenge Takes Digital to the Jungle

rid-facebook-homepage-jpg Oct 6, 2014 - Australian insect repellent brand RID has teamed up with Publicis Mojo for a digital competition that seeks to take the Facebook winner to the real Amazon jungle. Comments

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