Marketing News & Expert Advice
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Branding
K-Swiss Doubles Down on Digital
Its agency of record, Mile 9, talks about targeting hardcore runners online.
Want Attention? Take a Risk
A five-step plan to build risk into your marketing programs.
180LA Wins Expedia Account
Full-service assignment includes digital and social integration.
The Best Holiday Marketing Strategy
Four ideas on how to engage with your customers during the upcoming holiday season.
ANA Fears Confusion, Brand Squatting in ICANN's New Domain Plan
Cybersquatting could move right of the dot, industry group says.
Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped
Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers.
How Brands Can Tap Facebook and Twitter on Xbox and PS3
Imagine if your social network could generate in-game content.
Setting Realistic Targeting Parameters
Effective branding brings with it the need to step away from one's brand in order to see it with fresh eyes.
Branding - The Next Frontier of SEM
The companies that leave a burning impression on their prospects will be the ones who will be the leaders in this next period of growth.
Funding Fuels Tudou's Branded Original Video Plans
China's video sharing platform plans revenue model based on branded original content.
W+K Team Slaves Away in Portland Crafting Old Spice Video Barrage
Old Spice is fourth most subscribed YouTube "sponsors" channel.
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