Marketing News & Expert Advice
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Branding
Creating a Brand Drumbeat in Social Media
Sep 11, 2013 - A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it. Comments
Get Direct With Digital Brand Advertising!
Oct 17, 2011 -
Too much emphasis is placed on audience reach when brand campaigns are developed and this poses a significant danger to marketers. Here's why.
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ANA Fears Confusion, Brand Squatting in ICANN's New Domain Plan
Aug 4, 2011 - Cybersquatting could move right of the dot, industry group says. Comments
Metrics to Optimise Mobile Campaigns
Jun 15, 2011 -
While there are no universal metrics for mobile, here's what you could use for mobile web and SMS campaigns.
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Taco Bell Aims For Brand Positivity as Lawsuit Is Dropped
Apr 20, 2011 -
Meanwhile, the restaurant chain gets unexpected buzz out of the fact that today is a special day for pot smokers.
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Social Media Is Free, Social Media Marketing Is Not
Feb 23, 2011 -
Creating your brand profile on social sites may cost nothing, but this is what you need in order to allocate for the strategy, ideas, and management of your social media assets.
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How Brands Can Tap Facebook and Twitter on Xbox and PS3
Jan 25, 2011 - Imagine if your social network could generate in-game content. Comments
I'm a Digital Marketing Pro; I Don't Work in IT!
Dec 28, 2010 -
Digital marketing is about communications, not technology and advice on who you should hire to build your digital brand.
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Moving Beyond the Click - How Digital Advertising (Should) Work
Nov 18, 2010 -
What will it take to move the industry beyond viewing online as a direct response medium where the click is king? Here's what to remember and forget about the click.
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Should Marketers Bid on One's Own Brand Terms?
Nov 17, 2010 -
Even if your brand has excellent recall and equity, here are other factors you must consider.
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Treat Your 'Fans' With Respect
Nov 10, 2010 -
Marketers need to look beyond acquiring fans as a statistic and engage them to build a deeper relationship.
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Stop Doing Digital Advertising
Sep 8, 2013 -
Consider these three rules for marketing in a digital world.
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Gaming Executives Aim to Bridge the Divide Between Brands and Games
Aug 22, 2013 -
Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities.
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Honest Engagement: Getting the Social Experience Right
Jul 31, 2013 -
Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers?
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How CEOs Should Use Personal Branding to Drive Business
Jul 24, 2013 -
Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company's image in the minds of the media, prospects, and customers.
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Competition and Cooperation
Dec 7, 2012 -
Are successful publishers and brands really B2B companies?
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The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs
Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
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K-Swiss Doubles Down on Digital
Apr 13, 2012 -
Its agency of record, Mile 9, talks about targeting hardcore runners online.
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Want Attention? Take a Risk
Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments
180LA Wins Expedia Account
Mar 28, 2012 - Full-service assignment includes digital and social integration. Comments
The Best Holiday Marketing Strategy
Oct 27, 2011 - Four ideas on how to engage with your customers during the upcoming holiday season. Comments
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UPCOMING EVENTS
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November 4-7, 2013
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WEBINARS
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October 8, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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