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APAC Journalists Embracing Digital Brand-Created Content

Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories heard. Comments

5 Marketing Tips I Learned in London

London outline Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

Conquering Social Marketing Fears– Part 2

social-media-tv Jun 30, 2014 - Corporate executives can overcome their fears about social marketing and become confident social ambassadors by starting with these practical techniques. Comments

How to Manage a Legendary Brand

amazon logo Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line. Comments

Non-Sponsors Generating Majority of World Cup Online Ad Shares

braziliant-brands-tracker-mid-tournament-2 Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald's. Comments

3 Social Media Marketing Takeaways From Gallup's Study

State of the American Consumer Jun 25, 2014 - A sizeable 62 percent of consumers believe that social media has no influence on their purchasing decisions. But is that really the case? Comments

Using Customer Stories to Build Trust and Increase Conversions

testimonial Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials. Comments

How Employee Advocacy Builds Personal Brands

employee-advocacy Jun 20, 2014 - By establishing an employee advocacy program, companies can strengthen their own reputation and brand, while enabling their employees to do the same. Comments

The First Month in Start-Up/SME Marketing Part 2

business-plan-1 Jun 18, 2014 - The second part in this five-part series details how to create a marketing strategy, how to ensure people are on board with it, and how to plan its immediate and long-term execution. Comments

Brand Sponsored Content via New gTLDs as Channels – the Soap Opera of the Future?

brandgtldoptions Jun 18, 2014 - With half of the world's top brands launching their own gTLD or channel of the Internet, the concept of building out content in these new spaces will shift how we consume our entertainment and how consumer goods companies reach their target audiences... Comments

Social Media Content on Rise for Brands, While Testing Remains Low [Survey]

social-media-use Jun 16, 2014 - The majority of brands are highly involved in social media content production, but few of them actually test the content before deployment, says the Association of National Advertisers. Comments

Is Reality Marketing the New Reality for Digital Media?

reality-marketing Jun 5, 2014 - Authenticity strikes a chord. Where online video and brand storytelling is concerned, featuring real-world consumers looks to be the new marketing reality. Comments

The Lonely Brand Story Meets Social Media

maytag May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels as well. Comments

"Hackonomy": Dare to Challenge Your Brand's Marketing Mindset at ClickZ Live San Francisco

clickz-live May 29, 2014 - Brands that dare to disrupt the norm will come out on top. Find out from Bonin Bough how your brand can join the hacking economy at ClickZ Live San Francisco. Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

Boost Lead Quality With These 7 Easy Content Marketing Tactics

content-shutterstock-153628586 May 21, 2014 - When it comes to leads, it's best to focus on quality over quantity. Here's how to ensure you're getting the best-quality leads for your brand. Comments

Think It’s Too Costly to Build Your Own Social Platform? Think Again

marketing-platform May 21, 2014 - New services allow brands to develop integrated solutions with existing and new social media, creating branded social platforms. Comments

5 Quick Fixes for Brand Blogs

blogs-blogging-sm May 15, 2014 - Blogs aren't going anywhere - and every brand blog could use a little upkeep, particularly as new methods of optimization emerge. Comments

4 Simple Steps to Drive Your Brand’s Digital Mindset

digital-mindset May 7, 2014 - Each brand needs to approach their marketing efforts with a digital mindset. Here are four ways to ensure that every brand-building opportunity includes a digital mindset. Comments

How to Add a 3-Second Bumper to All of Your YouTube Videos

YouTube is the world's largest video-sharing website May 6, 2014 - Now, YouTube users can add a three-second bumper to all of their videos, making it easier to create a consistent brand that fans will recognize. Comments

Beware of Accidental Social Narcissism

social-narcissism May 5, 2014 - Maintaining a balance between brand messages and personal opinions and experiences on social media can be tricky. Here are some tips for avoiding accidental narcissism in your social marketing. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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