Branding

social-media-content-boring

Want to Get More From Your Social Media? Be "Interestinger"

Aug 22, 2014 - Even if you're doing everything else right, like scheduling posts for the proper time, including images, and using the correct tools, if your content is boring, you won't see engagement. Comments

What the Ice Bucket Challenge Can Teach Us About Engagement

ice-bucket Aug 21, 2014 - The ALS Ice Bucket Challenge has been the viral event of the summer, but what can it teach social media marketers about engagement? Comments

3 Ways to Shorten Your B2B Sales Cycle Through Personal Branding

shortened-sales-cycle Aug 21, 2014 - Creating a personal brand and using social media to strengthen it can help you greatly shorten your sales cycle and ultimately achieve better results. Comments

Social Engagement Comes in Many Forms [#CZLSF]

Social Media Sharing Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

bonin-bough-czlsf-video Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what this means for future generations of marketers. Comments

These 3 Digital Marketing Trends Are About to Change Advertising

digital-marketing-trends-1 Aug 14, 2014 - While there has been much talk about the biggest marketing trends of the year, here are a few categories that haven't been included in most 2014 trend lists but that are experiencing rapid growth as well. Comments

Why You Should Get Involved in Organic Social Media - and How to Do It Right

Social Media Sharing Aug 11, 2014 - Brands that engage in organic social media strategies can better engage with their audiences and develop more meaningful connections. Here's how to develop an organic social media technique in the right way. Comments

Under Armour Uses Star Power to Boost Content Marketing Efforts

video-monetization Aug 11, 2014 - The brand’s five-part video series starring NFL quarterback Cam Newton demonstrates how an athlete's popularity can propel a brand's content marketing strategy even if they don’t explicitly promote a product. Comments

Sprint’s Frobinson Framily Hits the Road in a Digital Content Initiative

publisher-roadmap Aug 8, 2014 - Sprint has partnered with Roadtrippers to plot a summertime road trip for its Frobinson framily, but experts say the campaign's goals and ROI potential are unclear. Comments

3 Start-Up Lessons From Television

tv-static Aug 7, 2014 - Although the tech industry of the silver screen is of course a bit more glamorous and dramatic than that of the real world, there are still lessons to be learned from the TV portrayal of start-ups. Comments

How to Capture Your Audience With Online Branding

Audience Targeting Aug 3, 2014 - As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully consider the user experience and create engaging, interactive content in order to reach consumers online... Comments

Content Bubble II: What Metrics Matter?

content-shutterstock-153628586 Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)? Comments

How One Pair of Shoes Can Drive Digital Publishing Success

cbanner-shoes Aug 1, 2014 - When you view a pair of shoes on a retailer's website, but don't purchase them right away, the shoes follow you around the Internet, showing up on nearly every site you visit. Publishers can learn a lot from these shoe retailers' tactics. Comments

The Real World of Character Marketing and Brand Fan Fiction

onepanem Jul 31, 2014 - Brands have the opportunity to cultivate their own fan content online, yet most have not embraced the idea of promoting their products in this fashion. Here are some tips for getting started. Comments

Airbnb's Controversial Logo Draws Attention to Company Rebrand

airbnb3 Jul 22, 2014 - The home-sharing site's new logo has earned it a heap of scorn across the Internet for its sexual undertones - but the added publicity could help boost its new rebranding strategy. Comments

I’m an Instagram Lover and a Fighter – Are Ads Going to Ruin My Relationship?

instagram-collage Jul 17, 2014 - The introduction of ads into Instagram feeds in Australia may threaten the comfortable relationship many users have with the social media platform. How can brands make sure they get the basics right? Comments

4 Stages of User Search Behavior for Travel Products

Travellers at an airport Jul 13, 2014 - When searching for a flight or a hotel room, users may begin their queries at any one of four major stages. Here is a look at those entry points and how marketers should respond. Comments

Brands Must Embrace Mobile Applications to Build Equity

mobile-apps Jul 10, 2014 - In today's mobile-first and increasingly mobile-only world, marketers must develop mobile applications that are relevant to their businesses and their customers in order to drive conversions. Comments

Pinterest Adds New Follow Button to Boost Brand Discovery

pinterest-log-in Jul 10, 2014 - An upgraded Follow button with a pop-up window makes it easier for customers to keep track of their favorite companies' Pinterest activity. Comments

APAC Journalists Embracing Digital Brand-Created Content

content Jul 9, 2014 - Journalists in Asia-Pacific are increasingly turning to digital methods to source stories and embracing branded content. Marketers who take advantage of these trends and create objective, relevant, and well-crafted content will get their brands' stories... Comments

5 Marketing Tips I Learned in London

Full-time IT positions down by nearly 10 per cent at London boroughs since 2012 Jul 8, 2014 - Marketers here in the U.S. can learn a thing or two from their counterparts across the pond. Here are some digital marketing insights gleaned from a recent trip to London. Comments

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