Branding

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Thoughts on Disruption and Innovation

Jan 22, 2014 - A panel discusses the connection between disruption and innovation in technology. Comments

How Fun Brand Initiatives Will Win Customers in 2014

apple-store Jan 15, 2014 - Brands that resolve to have fun -- but do so in an enlightened way -- will set themselves apart in 2014. Comments

Virgin Active Fitness Brand Urges Slouches to Get #happilyeveractive

virginactive2 Jan 7, 2014 - Just in time for New Year’s resolutions, Virgin Active’s new digital media campaign urges people to get moving and, hopefully, into the gym. Comments

Vanity URLs Coming to Twitter's Vine Users December 20

vine Dec 19, 2013 - Verified Twitter accounts will be among the first to access vanity URLs on Vine, with everyday accounts getting access by December 23. Comments

Dunkin' Donuts and Toyota Tap Google+ Hangouts for Entertainment and Brand Visibility

screenshot Dec 18, 2013 - Dunkin' Donuts hosts a live recipe contest linked to Bravo Top Chef, while Toyota lets users collaborate on car choices. Comments

Facebook the Most Trusted Channel for Brand Recommendations [Survey]

facebook-automation Dec 12, 2013 - The just-released Social Recommendation Index shows that Facebook is the most trusted social media platform for product and service recommendations. Comments

SheKnows: Data-Driven Consumer Insights Take Branded Entertainment to the Next Level

tim-nichols-dec-image Dec 9, 2013 - Columnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's innovative take on mainstream media for women. Comments

Modern Brand Microsites Showcase Campaigns, Collaboration & Culture

madeco Nov 27, 2013 - A new wave of microsites demonstrates the versatility of what has long been a conventional digital marketing device. Microsites can serve multiple purposes, and play numerous roles. There's room to spare for these persuasive mainstays in modern-day... Comments

Return of the King: Lebron James Masters the Personal Brand Rebound

nike-basketball-lebron-james-training-day-youtube Nov 26, 2013 - Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air. Comments

Ad:techNY - Brand Advocates Deserve More TLC

Awesome Nov 8, 2013 - Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a new study says. Comments

Are You Ignoring Your Best Brand Advocates?

army-soldiers Oct 30, 2013 - Employees have the insight, experience and access to consumers to create memorable experiences through social media channels. So why aren't brands giving their best advocates a voice? Comments

5 Marketing Rules for Better Social Branding

harry-gold-pic-1 Oct 10, 2013 - These constant marketing truths and tactics should be kept in mind when designing and implementing social programs. Comments

Creating a Brand Drumbeat in Social Media

drumbeat Sep 11, 2013 - A good brand drumbeat can live seamlessly within the variety and diversity of opportunistic social content and not necessarily restrict you from deviating from it. Comments

Stop Doing Digital Advertising

onlineads Sep 8, 2013 - Consider these three rules for marketing in a digital world. Comments

Gaming Executives Aim to Bridge the Divide Between Brands and Games

games Aug 22, 2013 - Facebook's head of games and other executives at CBS Interactive, IGN, PaeDae, and Scopely encouraged a room full of marketers yesterday to get serious about gaming as a media channel that is on the upswing and ripe for advertising opportunities. Comments

Honest Engagement: Getting the Social Experience Right

business-people Jul 31, 2013 - Where in your organization are you most able to build and sustain one-on-one, repeated acts that lead to engaged customers? Comments

How CEOs Should Use Personal Branding to Drive Business

social-branding Jul 24, 2013 - Given the ease of social media and other online channels, not using the CEO is a lost opportunity to cultivate the company's image in the minds of the media, prospects, and customers. Comments

Competition and Cooperation

b2bchalkboard Dec 7, 2012 - Are successful publishers and brands really B2B companies? Comments

The Good, Bad, and Ugly of Online Campaign Ratings and eGRPs

e-commerce-concept Dec 6, 2012 - A look into why some industries and companies have moved aggressively into digital, but others still have not. Comments

K-Swiss Doubles Down on Digital

k-swiss Apr 13, 2012 - Its agency of record, Mile 9, talks about targeting hardcore runners online. Comments

Want Attention? Take a Risk

Apr 5, 2012 - A five-step plan to build risk into your marketing programs. Comments

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eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

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