Branding

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social

Apr 7, 2015 - In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a substantial footprint on social. Comments

4 Ways to Start Delighting Your Subscribers

happy-email-subscribers Apr 7, 2015 - Here are four tips for charming your active email subscribers, an often overlooked but extremely important group. Comments

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

robin-zucker-playboy-czlny Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the company’s content marketing approach, from its brand-new website to its Facebook strategy to its partnership... Comments

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

lee-nadler-mini-czlny Apr 2, 2015 - In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car brand leverages user-generated content, how it measures the effectiveness of its social media marketing... Comments

Getting Native With Playboy: Making Branded Content Programs Work [#CZLNY]

playboy-logo Apr 1, 2015 - During her session at ClickZ Live New York, Robin Zucker of Playboy shared how the brand uses its widely known identity to push out innovative content marketing. Comments

9 Things to Consider Before Starting a Blog

new-blog-strategy Apr 1, 2015 - These nine tips can help you revamp your brand's blog or start one from scratch. Comments

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

coca-cola-coke-soda Mar 31, 2015 - In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences. Comments

Brand Newsroom 2.0

digital-publishing Mar 31, 2015 - Today, publishers are becoming more like marketers and marketers are becoming more like publishers. What does this convergence mean for the industry? Comments

Are Brands Robbing Publishers for Profits?

publisher-thief Mar 27, 2015 - Are publishers using their content in new ways to attract brands, or are brands leveraging publisher content to help them monetize and profit? Comments

"Tell Us Your Story" Ribs Brands for Nonsensical Tweets

tell-us-your-story-header Mar 26, 2015 - Advertising copywriter Brian Eden's humorous Tumblr, "Tell Us Your Story," mocks brands that invite ill-advised user-generated content on Twitter. Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

twizzlers Mar 23, 2015 - The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge"? Comments

Should Brands Pull Back on Detailed Analytics?

analytics-measurement Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run? Comments

Connecting With Hong Kong's Youth: 3 Key Strategies

millenials-asia Mar 22, 2015 - Millennials, Generation Y, the Post-Generation: a look at how marketers can most effectively reach Hong Kong's digital natives. Comments

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

sxsw-2015 Mar 20, 2015 - These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year. Comments

What's Next for Brands and Wearable Technology in China?

china-fashion Mar 19, 2015 - Opportunities abound for brands as Chinese social media apps and technology companies work together on innovative crossovers between wearables and digital marketing. Comments

Keyword Research Tools for Content Marketing

content-marketing-dashboard Mar 18, 2015 - Keyword research tools go well beyond finding the best keyword phrases and can be applied to help create better content topics. Comments

Choosing a Domain Name for Chinese Websites

domain-name Mar 16, 2015 - In the Chinese market in particular, a good domain name is extremely important for any future marketing of your business. Comments

YouTube Video Series Shows Branded Content's Success

YouTube is the world's largest video-sharing website Mar 16, 2015 - After successfully rebranding itself through YouTube, Johnson & Johnson skincare company Clean & Clear is the subject of Google's new behind-the-scenes series about creating compelling video content. Comments

SXSW 2015: Pinterest Tackles Users' Fear of Missing Out

pinterest-logo Mar 16, 2015 - Raashi Bhalla, creative strategist at Pinterest, spoke with ClickZ at South by Southwest about how the Internet has hardwired our brains to leave us constantly in search of something better. Comments

SXSW 2015: Mazda Focuses on Community to Generate Brand Awareness

m-photo-fh2-xbox360-mazdacontest-team-dtf Mar 15, 2015 - Mazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-knit community of fans to create word-of-mouth buzz. Comments

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