Brandtology

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Should Asia Be Excited About the Social Marketing Cloud?

Sep 27, 2012 - Three implications on how the region would react to the Salesforce Marketing Cloud. Comments

Sentimental Gotchas

gotcha Feb 21, 2012 - When looking at sentiment results, it's imperative you do not use the metrics at face value. Here's why. Comments

Social Analytics – What's the Standard?

socialnetworktable Jul 4, 2011 - Consider these three key metrics to measure the success of your social media campaigns. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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