Marketing News & Expert Advice
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BrightRoll
Mobile, Video Muscle Onto Ad Exchanges
Here's a rundown of the most recent offerings.
Online Video Ads Reached Almost Half of U.S. Users in September
ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month.
Watching the Value of Online Video Grow
Why media buyers should incorporate online video in their campaigns.
Magnetic Brings Search Retargeting to Online Video Ads
Search retargeting firm will make its data available through online video ad networks such as BrightRoll and others.
Brightroll’s Video Ad Exchange Takes Cue from Data Driven Display
Company aims to bring behavioral capabilites of display ads to the video space.
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