Marketing News & Expert Advice
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BrightRoll
BrightRoll Allies With comScore on Enhanced Video Viewability Metrics
May 6, 2013 - BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Comments
3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
Comments
Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Over Half of U.K. Advertisers Say Digital Video Ads Are as Effective as TV Ads
Nov 6, 2012 -
Fifty-two percent of U.K. advertisers believe digital video to be as effective as TV advertisements, according to a new survey by BrightRoll.
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Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
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Major Video Ad Networks Serve More Ads in December
Feb 1, 2011 - Tremor Media, ADAP.TV, and BrightRoll served substantially more ads in December than they did the previous month, according to comScore. Comments
Mobile, Video Muscle Onto Ad Exchanges
Oct 29, 2010 - Here's a rundown of the most recent offerings. Comments
Online Video Ads Reached Almost Half of U.S. Users in September
Oct 19, 2010 - ComScore estimates 45.4 percent of users viewed at least one video ad over the course of the month. Comments
Watching the Value of Online Video Grow
Sep 23, 2010 - Why media buyers should incorporate online video in their campaigns. Comments
Magnetic Brings Search Retargeting to Online Video Ads
Aug 10, 2010 - Search retargeting firm will make its data available through online video ad networks such as BrightRoll and others. Comments
Brightroll’s Video Ad Exchange Takes Cue from Data Driven Display
Aug 5, 2010 - Company aims to bring behavioral capabilites of display ads to the video space. Comments
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