McDonald's, Nike, Sprint Among March Madness Ad Winners

Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

At Wired Store in Times Square, Buick Goes Mobile... and Aerial

buick-wired Nov 22, 2011 - A holiday installation uses tablets and wind to showcase the 2012 LaCrosse. Comments

Buick Buys Social Engagement for a Song

buick-digitas Nov 11, 2011 - Works with Digitas to commission a song and music video from band Hellogoodbye. Comments

Buick, Buitoni, and Others Embrace Social Media Branding on Food Sites

projectfoodbuick Aug 26, 2010 - Media companies like Foodbuzz help brands connect with consumers through the engaging world of social food and cooking sites. Comments

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