Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments
Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper. Comments
May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments
Oct 31, 2011 - Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Comments
Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments
Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments
Mar 18, 2011 - Pairing produced some of the most celebrated interactive campaigns - among them "Whopper Sacrifice" and "Subservient Chicken." Comments
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT