Oct 31, 2011 - Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Comments
Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments
Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments
Mar 18, 2011 - Pairing produced some of the most celebrated interactive campaigns - among them "Whopper Sacrifice" and "Subservient Chicken." Comments
9 Strategies to Engage Your Consumers
Online marketing apps are highly engaging - taking visitors on short, but effective, conversion-focused journeys. This white paper illustrates 9 strategies to engaging consumers through app-like experiences.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014