Burger King

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Brands <3 Emojis

May 15, 2015 - Emojis are so popular among consumers that brands have graduated from tweeting them to launching keyboards, and in the case of Domino's, allowing consumers to use them to order pizza. Comments

The Social Why Behind Burger King's Chicken Fry

burgerking-logo May 14, 2015 - Social media plays a big role in Burger King's marketing, between its funny tweets to the relaunch of its chicken fries. ClickZ caught up with the brand's senior media director. Comments

3 Reasons Why Brands Are Flocking to Chat App Kik

kik-app Apr 9, 2015 - Kik is drawing brands like Burger King and publishers like the Washington Post to its platform with interactive advertising opportunities. Comments

Burger King Fires Off Snarky Tweet at Former McDonald's CEO

mcdonalds460 Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper. Comments

Subservient Chicken and the Secret to Relaunching Popular Campaigns

subservient-chicken May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments

Charity Groups Glom Onto BK's Halloween Buy on Twitter

foundanimals Oct 31, 2011 - Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Comments

Burger King Spins Free Whoppers at TV Viewers

04-burger4 Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments

Planning Paid Media Beyond an Impression or Click

Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments

Burger King, CP+B Call It Quits

subservientchicken Mar 18, 2011 - Pairing produced some of the most celebrated interactive campaigns - among them "Whopper Sacrifice" and "Subservient Chicken." Comments

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