May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments
Oct 31, 2011 - Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Comments
Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments
Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments
Mar 18, 2011 - Pairing produced some of the most celebrated interactive campaigns - among them "Whopper Sacrifice" and "Subservient Chicken." Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.