Burger King

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Burger King Fires Off Snarky Tweet at Former McDonald's CEO

Jan 29, 2015 - After today's announcement that McDonald's has replaced its CEO, Don Thompson, fast-food competitor Burger King took to Twitter to mock the headlines and promote the Whopper. Comments

Subservient Chicken and the Secret to Relaunching Popular Campaigns

subservient-chicken May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments

Charity Groups Glom Onto BK's Halloween Buy on Twitter

foundanimals Oct 31, 2011 - Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Comments

Burger King Spins Free Whoppers at TV Viewers

04-burger4 Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments

Planning Paid Media Beyond an Impression or Click

Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments

Burger King, CP+B Call It Quits

subservientchicken Mar 18, 2011 - Pairing produced some of the most celebrated interactive campaigns - among them "Whopper Sacrifice" and "Subservient Chicken." Comments

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