Burger King

subservient-chicken

Subservient Chicken and the Secret to Relaunching Popular Campaigns

May 1, 2014 - Although difficult, it is possible to relaunch a viral digital campaign, as long as the brand behind it recognizes the value of a diverse digital distribution strategy. Comments

Charity Groups Glom Onto BK's Halloween Buy on Twitter

foundanimals Oct 31, 2011 - Nonprofit and advocacy groups are hoping to leverage Burger King’s Promoted Trend buy on Twitter today. Comments

Burger King Spins Free Whoppers at TV Viewers

04-burger4 Jun 15, 2011 - Brand asks for five minutes of attention in exchange. Comments

Planning Paid Media Beyond an Impression or Click

Jun 8, 2011 - Five opportunities to leverage media campaigns beyond the paid media buy itself and create something larger and more impactful. Comments

Burger King, CP+B Call It Quits

subservientchicken Mar 18, 2011 - Pairing produced some of the most celebrated interactive campaigns - among them "Whopper Sacrifice" and "Subservient Chicken." Comments

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IBM Social Analytics: The Science Behind Social Media Marketing
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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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