Brands' Snapchat handles: ClickZ's master list

Brands' Snapchat handles: ClickZ's master list

8y Mike O'Brien

Brands' Snapchat handles: ClickZ's master list

If you want to see a brand's Snapchat Stories, you have to know exactly what its username is. It's not always clear, so ClickZ has compiled this list ...

View article
The Digital Download: Ad blocking, online video, Facebook updates on the rise

The Digital Download: Ad blocking, online video, Facebook updates on the rise

8y Mike O'Brien

The Digital Download: Ad blocking, online video, F...

New statistics show the explosion of original digital programming viewership and ad blocker usage. Facebook, Instagram, YouTube and Amazon have new fe...

View article
The digital download: YouTube ads go real-time, while Facebook woos publishers

The digital download: YouTube ads go real-time, while Facebook woos publishers

8y Yuyu Chen

The digital download: YouTube ads go real-time, wh...

News of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...

View article
Get the latest analysis and reports delivered to your inbox daily
What is the optimal length of a video ad?

What is the optimal length of a video ad?

8y Mike O'Brien

What is the optimal length of a video ad?

All signs point to shorter videos being the way to go, but depending on which platform you're using - and what you're trying to accomplish there - tha...

View article
Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

Ad Blocking Blocks Publishers’ Business Model, Threatens Free Internet

9y Andrew Edwards

Ad Blocking Blocks Publishers’ Business Model, Thr...

How will the integration of new ad-blocking technology, such as Apple's latest mobile iOS software update, affect the current state of the free Intern...

View article
Spotlight On: Deutsch LA's CDO, Winston Binch

Spotlight On: Deutsch LA's CDO, Winston Binch

9y Emily Alford

Spotlight On: Deutsch LA's CDO, Winston Binch

We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...

View article
11 Things You Can Do Right Now to Perfect Your Twitter Profile

11 Things You Can Do Right Now to Perfect Your Twitter Profile

10y Jonathan Rick

11 Things You Can Do Right Now to Perfect Your Twi...

News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...

View article
A 217% Lift Every Content Marketer Should Be Getting, But Will You?

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

10y Bryan Eisenberg

A 217% Lift Every Content Marketer Should Be Getti...

Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's wor...

View article
Brands Move to Newsroom Model

Brands Move to Newsroom Model

11y Susan Kuchinskas

Brands Move to Newsroom Model

If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30...

View article
SAP Launches Branded Blog on Business Insider

SAP Launches Branded Blog on Business Insider

11y Lisa Lacy

SAP Launches Branded Blog on Business Insider

Online publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative...

View article