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Spotlight On: Deutsch LA's CDO, Winston Binch

Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

11 Things You Can Do Right Now to Perfect Your Twitter Profile

Twitter Logo Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Tested Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test. Comments

Brands Move to Newsroom Model

newspapers-mics Feb 27, 2013 - If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30-second spot in favor of original content with the cachet of journalistic enterprises. Comments

SAP Launches Branded Blog on Business Insider

SAP building Nov 20, 2012 - Online publication Business Insider has partnered with business management software company SAP in a larger deployment of a branded content initiative. Comments

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Gartner Magic Quadrant for Digital Commerce

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This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.

Paid Search in the Mobile Era

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