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sxsw-2015

Missed #SXSW? Here's a Recap of Publisher-Relevant Sessions That Rocked

Mar 20, 2015 - These SXSW sessions focused on the fast-paced world of digital marketing. Here's a summary of the most important topics covered for those who weren't able to make it Austin this year. Comments

Air Wick's Scent Decorator Campaign Pairs Hard Science With Gamification

air-wick-logo Mar 12, 2015 - Air Wick's new Scent Decorator microsite helps users search products by offering an interactive, BuzzFeed-style quiz to sort consumers by scent personality. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

Could Aaron Paul's Off-Color Parody of the Yo App Entice Brands?

yo-logo Dec 5, 2014 - Actor Aaron Paul, of "Breaking Bad" fame, released his own app modeled after this year's controversial Yo app, but instead of sending a simple "Yo," the new app sends a version of Paul's catchphrase. Comments

Miami Dolphins Embrace Yo App - Will Other Brands Follow Suit?

yo-logo Nov 13, 2014 - By adopting Yo into their social strategies, brands can offer content through push notifications delivered directly to users' locked home screens, which is very valuable marketing real estate. Comments

The Economist Sells Attention Instead of Clicks With New Ad Guarantees

shutterstock-177669779 Oct 1, 2014 - TimeGuarantee and ViewGuarantee promise advertisers more audience engagement by disregarding click-though rates in favor of measuring time spent with ads. Comments

11 Things You Can Do Right Now to Perfect Your Twitter Profile

Twitter Logo Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

shutterstock-200091398 Sep 24, 2014 - The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves. Comments

Native Ad Transparency – Are We Clear?

yahoomovies-ge Sep 11, 2014 - Native advertising continues to dominate the digital marketing scene, but are the ads easily identifiable to consumers? And when the content is good, does that even matter? Comments

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

blogs-blogging-sm Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content. Comments

Did Native Advertising Just Have the Best Summer Ever?

nyt-native-ad Sep 4, 2014 - Native advertising really seemed to come into its own this summer, with major campaigns generating mainstream buzz about the up-and-coming ad format. Comments

Facebook Cracks Down on Click-Baiting Posts in Favor of Quality Content

facebook-brand Aug 26, 2014 - The social media giant is looking to curtail posts with click-baiting headlines, and many in the industry say this update could have a huge impact on sites like Upworthy and BuzzFeed. Comments

Beyond Banners: Two Steps Forward, Two Steps Back

Advertising word cloud Aug 18, 2014 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along with them. Comments

Top Tweets From the 2014 Video Marketing Summit

tweet-twitter-question-bubble Jul 29, 2014 - Sometimes the best way to recap an event is through attendees' tweets that highlight some of the best insights gleaned from the keynote speakers. Here's a look at what speakers from Google, YouTube, and BuzzFeed had to say. Comments

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Tested Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test. Comments

Interactive Native Ads Deliver the Best of the Web

interactive-shutterstock-132876065 Jul 17, 2014 - Between interactive sponsored features on websites and the rise of the Visual Web, interactive native ads are poised to make big moves in the digital marketing space. Comments

Jack Daniel’s Second #SummerSwarm Adds User-Friendly Features

jack-daniel-s-summerswarm-ii Jun 9, 2014 - A photo-sharing campaign for Jack Daniel’s Tennessee Honey Whiskey has returned for a second summer with new elements to make it easier for Millennials of legal drinking age to participate. Comments

The Rise of Content = The Resurrection of Publishing

digital-publishing Jun 6, 2014 - The rise of content marketing means that as a publisher, you hold the keys and power to the future. Comments

The Social-TV Connection That’s Redefining Content Partnerships Online

social-media-tv Apr 24, 2014 - As traditional television reinvents itself in the image of modern-day media, it's changing the rules of content production and distribution on the Web - without social media, TV is stuck in the past. Comments

Twitter to Kill @ Replies and #Hashtags?

BuzzFeed Twitter No At-Reply Mar 24, 2014 - Could you imagine Twitter without @replies or #hashtags? It seems Twitter is considering eliminating both, even though they are deeply ingrained within Twitter user culture. Comments

The Changing Rules of the Facebook Game

rules-shutterstock-105825518 Feb 19, 2014 - With the increasing importance of imagery and visual content across many social channels, most of the mainstream social properties are facilitating and rewarding the use of visuals and images in both paid and earned content streams. Comments

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