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IWNY: Creative Alive and Kicking in Era of Native Ads

Mary Lisbeth D'Amico  |  Strategies

May 23, 2013 - With all the talk about data analytics in the advertising business, it can often seem creative is dead. Not so, said executives gathered on Tuesday to discuss social advertising at Internet Week in New York. Comments

Zachary Rodgers  |  Publishing

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

Melanie White  |  Publishing

VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

native-ses Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

Susan Kuchinskas  |  Strategies

Brands Move to Newsroom Model

newspapers-mics Feb 27, 2013 - If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30-second spot in favor of original content with the cachet of journalistic enterprises. Comments

Susan Kuchinskas  |  Search

Is Valentine's Day All About the Chocolate?

godiva Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively... Comments

Mary Lisbeth D'Amico  |  Video

Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere

banshee-cinemax Jan 14, 2013 - Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball that premiered on Friday-by offering entire episodes online as a series of animated GIF's, a format... Comments

Mary Lisbeth D'Amico  |  Social Media

BuzzFeed Raises $19.3 Million, Launches Entertainment Vertical

buzzfeed Jan 3, 2013 - Hot social website BuzzFeed, which mixes user- and staff-generated links, video, and commentary with sponsored posts from advertisers, has raised $19.3 million in a financing round led by venture capital firm NEA. Comments

Susan Kuchinskas  |  Social Commerce

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Lisa Lacy  |  CPG

Campbell Soup Trying to Attract Millenials With Digital Content

campbell-s-go-soups-all Nov 23, 2012 - Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials. Comments

Susan Kuchinskas  |  Media

Rdio Provides Musical Reactions in BuzzFeed Campaign

buzzfeed-rdio-music-reax Oct 26, 2012 - BuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign. Comments

Susan Kuchinskas  |  Social Integration

BuzzFeed Acquires Facebook Ad Targeting with Kingfish

buzzfeedangrybaby Sep 14, 2012 - New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Comments

Kate Kaye  |  Politics & Advocacy

Obama Fans Read Buzzfeed, Romney's Shop eBay

engage-social-infographic Jul 11, 2012 - Infographic: Trendsetter data could give political advertisers a new way to understand voters. Comments

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