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VIDEO- The Value of Native Advertising With StumbleUpon and Buzzfeed

Melanie White  |  Publishing

Apr 5, 2013 - ClickZ speaks to Teal Newland, vice president, revenue and brand strategy at Stumbleupon; and Jonathan Perelman, vice president of strategy and industry development at Buzzfeed, to get their views on how marketers can embrace native advertising. Comments

Susan Kuchinskas  |  Strategies

Brands Move to Newsroom Model

newspapers-mics Feb 27, 2013 - If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the 30-second spot in favor of original content with the cachet of journalistic enterprises. Comments

Susan Kuchinskas  |  Search

Is Valentine's Day All About the Chocolate?

godiva Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume for "white chocolate" beat "dark chocolate" and "milk chocolate" by 37 percent and 35 percent, respectively... Comments

Mary Lisbeth D'Amico  |  Video

Cinemax Uses GIFs for Digital Tie-In to Banshee Premiere

banshee-cinemax Jan 14, 2013 - Premium cable channel Cinemax is seeking to keep viewers buzzing online about its new show Banshee-- a dark thriller from True Blood creator Alan Ball that premiered on Friday-by offering entire episodes online as a series of animated GIF's, a format... Comments

Mary Lisbeth D'Amico  |  Social Media

BuzzFeed Raises $19.3 Million, Launches Entertainment Vertical

buzzfeed Jan 3, 2013 - Hot social website BuzzFeed, which mixes user- and staff-generated links, video, and commentary with sponsored posts from advertisers, has raised $19.3 million in a financing round led by venture capital firm NEA. Comments

Susan Kuchinskas  |  Social Commerce

Old Navy Says 'Deck the Web'

dtw3 Dec 5, 2012 - At midnight, BuzzFeed went live with a homepage takeover for Old Navy that lets visitors who crave their holiday cheer digital cheerfully obscure a web page with iconic images. Comments

Lisa Lacy  |  CPG

Campbell Soup Trying to Attract Millenials With Digital Content

campbell-s-go-soups-all Nov 23, 2012 - Campbell Soup Company has launched a new line of bold-flavored soups in microwaveable packaging and is trying to cultivate a whimsical, humorous personality for the line to attract Millennials. Comments

Susan Kuchinskas  |  Media

Rdio Provides Musical Reactions in BuzzFeed Campaign

buzzfeed-rdio-music-reax Oct 26, 2012 - BuzzFeed, provider of highly integrated and branded content for sponsors, launches a streaming music campaign. Comments

Susan Kuchinskas  |  Social Integration

BuzzFeed Acquires Facebook Ad Targeting with Kingfish

buzzfeedangrybaby Sep 14, 2012 - New VP of Video Ze Frank will produce videos to create more video ad inventory for BuzzFeed sponsors. Comments

Kate Kaye  |  Politics & Advocacy

Obama Fans Read Buzzfeed, Romney's Shop eBay

engage-social-infographic Jul 11, 2012 - Infographic: Trendsetter data could give political advertisers a new way to understand voters. Comments

Zachary Rodgers  |  Publishing

BuzzFeed Breathes Life Into the Sponsored Post

buzzfeed-homepage Mar 5, 2012 - Site embraces advertiser content, rejects IAB standard ads. Comments

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