Marketing News & Expert Advice
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Campaign '08
Connecticut Dem Uses Web Ads for Persuasion Push
Nov 1, 2010 - Rather than simply go after signups and donations, Connecticut gubernatorial hopeful Dan Malloy has used Web ads to educate and persuade voters. Comments
Al Franken Bears Brunt of Republican Web Attacks
Oct 23, 2008 - The National Republican Senatorial Committee takes aim online at Minnesota Senate hopeful Al Franken, and other candidates in several tight Senate races. Comments
AARP Video Puts Individual Voters On The Ballot
Oct 23, 2008 - Election-themed video is part of organization's Divided We Fail effort. Comments
Online Political Ad Spending Forecast Lowered
Oct 22, 2008 - Borrell Associates reduced expectations for all political ad spending this election, but foresees an uptick for Web ad expenditures in coming elections. Comments
Local Candidates Went Beyond Fundraising in Summer Web Ads
Oct 20, 2008 - This summer, when local campaigns were getting underway, candidates for Senate on down to County Property Appraiser used Web ads to familiarize citizens with their names and stances on the issues. Comments
McCain/YouTube Dustup Indicates Importance of Political Web Video
Oct 16, 2008 - YouTube isn't about to change its policy on removing videos for John McCain or anyone else, but some McCain foes even feel the campaign's video pain. Comments
Air America Gears up for Digital Relevance
Oct 9, 2008 - The media firm has hired its first chief digital officer and plans to launch a small vertical ad network with like-minded left-leaning publications. Comments
DNC Aims for Hispanic Voter Registration with Iraq Message
Oct 3, 2008 - August Web ads from the Democratic National Committee were part of broader efforts by the organization and Barack Obama’s campaign. Comments
Google Grabs Most of Obama's $5 Million in Online Ad Spending
Sep 5, 2008 - Nearly 59 percent, more than $3 million, of Obama's campaign coffers have been doled out to Google so far this year, according to FEC reports compiled by ClickZ News. Comments
Advocacy Groups Use Conventions to Push Issues, Candidates Online
Aug 29, 2008 - EMILY's List and biotech industry association BIO are using targeted Web ads to get the attention of convention goers and watchers Comments
New DNC Ads for Obama Turn Up in Red Light District Online
Aug 26, 2008 - Yesterday, ads paid for by the Democratic National Committee and Barack Obama's campaign showed up on an array of local Clear Channel rock radio station sites featuring lascivious content. Comments
Google, Facebook Present as Maryland Passes New Political Advertising Law
Jun 4, 2010 - Representatives from Google, Yahoo, Facebook, and AOL descended on a Maryland State Board of Elections meeting on rules governing social media and online ads by political campaigns. Comments
Campaign '08: A Turning Point For Digital Media
Feb 20, 2009 -
If most media outlets covering the presidential campaigns had anything to say about it, Facebook, YouTube, blogs, and other social media phenomena would get all the credit for making 2008 the most digital election ever. But that's only half the Web...
Comments
Google Grabbed Most of Obama's $16 Million in 2008
Jan 6, 2009 - The big names in online media, including several ad networks, collected the bulk of Obama campaign cash; McCain's campaign spent far less than Obama's. Comments
McCain and Obama Used Web to Persuade in Final Weeks
Dec 1, 2008 - Women were a target of display ads in the last two months of the election season. Comments
McCain Camp Spent Fraction of Obama's Online Ad Budget
Nov 17, 2008 - The McCain campaign spent just over $1.5 million on Web media, mostly on Google search ads. Comments
Over Long Campaign, Obama Videos Drew Nearly a Billion Views
Nov 7, 2008 - Obama outpaced McCain in video uploads and views, says divinity Metrics. Comments
Obama's Online Ad Spend Approached $8 Million
Nov 6, 2008 - The president-elect's campaign shelled out nearly $8 million through October on Google, Yahoo, Facebook, news sites, ad networks, and in-game ad network Massive. Comments
Undecided: What Was Digital's Impact on the Election?
Nov 5, 2008 - Speakers at ad:tech NY weigh in on the influence of digital marketing in the 2008 elections. Comments
Web Ads Mattered More than Ever in '08 Election
Nov 4, 2008 - The Web won't pose a threat to TV ad spending anytime soon, but the last two years have moved the medium light years ahead when it comes to its significance to political campaigns. Comments
Kerry PAC Asks for Google Ad Cash to Battle for Obama
Oct 28, 2008 - The Democratic Massachusetts Senator's PAC asks supporters specifically for donations toward Google ads to fight smears against Barack Obama. Comments
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