Campaign '08

Weak Web Promotion Surrounding Dem and GOP Conventions

Aug 25, 2008 - The parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online. Comments

Senate Candidate Web Ads Take Cues from McCain, Obama

Aug 12, 2008 - Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls. Comments

Codename Marley: Questions for Molecular's Tech Lead on

Aug 1, 2008 - David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate. Comments

McCain Pushed Iran Issue in June Web Ads

Jul 31, 2008 - Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator. Comments

Obama Reaches Out to Black Voters Online

Jul 24, 2008 - Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through the site. Comments

It's Godzilla Versus Everyday Americans in Union's Video Ads

Jul 15, 2008 - The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Comments

Obama Aimed for Performance with Local and Social Buys in May

Jul 14, 2008 - The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Comments

Campaign '08 Ad Galleries

Jul 8, 2008 - ClickZ Campaign '08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Democratic National Committees. See them all in action! John McCain 2008 Obama for America Democratic National... Comments

Campaign '08 Ad Gallery: Democratic National Committee

Jul 8, 2008 - The Democratic National Committee ran online display ads in an effort to detract from Republican Presidential candidate John McCain and help Democratic hopeful Barack Obama. ClickZ Campaign '08 has the ads in action right here. Most ads are Flash... Comments

Campaign '08 Ad Gallery: Republican National Committee

Jul 8, 2008 - The Republican National Committee ran online display ads in an effort to detract from Democratic Presidential candidate Barack Obama and help Republican hopeful John McCain. ClickZ Campaign '08 has the ads in action right here. Most ads are Flash... Comments

Political Action Ads Emerge in May

Jun 20, 2008 - and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Comments

Clinton Spent Far Less Online Than Obama

Jun 16, 2008 - Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Comments

Pew: Americans Embraced the Web for Primary Election Info

Jun 16, 2008 - New data suggest candidates are missing out on online ad opportunities. Comments

Clinton Needed More Search: Q&A with Google's Greenberger

Jun 10, 2008 - Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins. Comments

Obama Spent Most of $3 Million This Year on Google

May 29, 2008 - UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Comments

Local Candidates Use Web Ads to Gain Support Locally and Nationally

May 27, 2008 - Some local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country. Comments

Obama's Web Ads May Have Driven Big North Carolina Win

May 21, 2008 - Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Comments

Obama Looks Ahead to Oregon Primary in E-mail Push

May 12, 2008 - While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors. Comments

Web Ads from Left and Right Advocacy Groups Signal More to Come

Apr 24, 2008 - Recent online ad efforts by liberal group and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Comments

Obama and Clinton Led Display Ad Drop in March

Apr 17, 2008 - When it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Comments

Obama Targets Pennsylvania Voters with Pure Persuasion Ads

Apr 15, 2008 - Local executions contrast sharply with those of the Clinton campaign. Comments

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