Marketing News & Expert Advice
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Campaign '08
Weak Web Promotion Surrounding Dem and GOP Conventions
Aug 25, 2008 - The parties and the two presidential hopefuls appear to be doing little to promote the Republican and Democratic National Conventions online. Comments
Clinton Spent Far Less Online Than Obama
Jun 16, 2008 - Despite the disparity, both Democratic presidential hopefuls spent the bulk of their online ad budgets on Google. Comments
Pew: Americans Embraced the Web for Primary Election Info
Jun 16, 2008 - New data suggest candidates are missing out on online ad opportunities. Comments
Clinton Needed More Search: Q&A with Google's Greenberger
Jun 10, 2008 - Google's top political ad man contends savvy search advertising contributed to the success of both Barack Obama's and John McCain's primary season wins. Comments
Obama Spent Most of $3 Million This Year on Google
May 29, 2008 - UPDATE: The biggest recipient of the Democratic Presidential hopeful's online ad dollars from January through April was Google. Comments
Local Candidates Use Web Ads to Gain Support Locally and Nationally
May 27, 2008 - Some local and statewide candidates deploy online ads to reach voters in their own states, and to garner support and donations from across the country. Comments
Obama's Web Ads May Have Driven Big North Carolina Win
May 21, 2008 - Obama barnstormed North Carolinians with Web ads in April, while McCain and Clinton ran relatively few display ads last month. Comments
Obama Looks Ahead to Oregon Primary in E-mail Push
May 12, 2008 - While Clinton, McCain and Obama all push for donations in e-mails, the Obama's campaign also uses e-mail to get diehards to trek to Oregon and knock on doors. Comments
Web Ads from Left and Right Advocacy Groups Signal More to Come
Apr 24, 2008 - Recent online ad efforts by liberal group MoveOn.org and conservative nonprofit Freedom's Watch imply more advocacy Web spending this election. Comments
Obama and Clinton Led Display Ad Drop in March
Apr 17, 2008 - When it came to online display ads in March, Obama went local, Clinton had her hand out, and McCain got a basketball jones. Comments
Obama Targets Pennsylvania Voters with Pure Persuasion Ads
Apr 15, 2008 - Local executions contrast sharply with those of the Clinton campaign. Comments
Senate Candidate Web Ads Take Cues from McCain, Obama
Aug 12, 2008 - Democrats Mark Udall and Mark Warner, and Republican Senator Mitch McConnell have placed online ads influenced by the Presidential hopefuls. Comments
Codename Marley: Questions for Molecular's Tech Lead on MittRomney.com
Aug 1, 2008 - David Palmer gives an inside view of the Web site strategy of a former candidate and possible McCain running mate. Comments
McCain Pushed Iran Issue in June Web Ads
Jul 31, 2008 - Looking ahead to Iran nuclear talks, John McCain's campaign ran millions of display ads featuring images of Iran president Mahmoud Ahmadinejad and the Democratic Senator. Comments
Obama Reaches Out to Black Voters Online
Jul 24, 2008 - Barack Obama's campaign has geographically-targeted ads to African-Americans on the niche social network, and is mulling behavioral targeting through the site. Comments
It's Godzilla Versus Everyday Americans in Union's Video Ads
Jul 15, 2008 - The Service Employees International Union's new video ad effort takes a cue from 50's era Japanese monster flicks in a swipe at John McCain. Comments
Obama Aimed for Performance with Local and Social Buys in May
Jul 14, 2008 - The biggest Web media expenditures indicate the campaign is continuing its performance-based ad strategy, in addition to spending on local media and social networking sites. Comments
Campaign '08 Ad Galleries
Jul 8, 2008 - ClickZ Campaign '08 gathered tons of display ads from the 2008 Presidential election campaigns and other groups including the Republican and Democratic National Committees. See them all in action! John McCain 2008 Obama for America Democratic National... Comments
Campaign '08 Ad Gallery: Democratic National Committee
Jul 8, 2008 - The Democratic National Committee ran online display ads in an effort to detract from Republican Presidential candidate John McCain and help Democratic hopeful Barack Obama. ClickZ Campaign '08 has the ads in action right here. Most ads are Flash... Comments
Campaign '08 Ad Gallery: Republican National Committee
Jul 8, 2008 - The Republican National Committee ran online display ads in an effort to detract from Democratic Presidential candidate Barack Obama and help Republican hopeful John McCain. ClickZ Campaign '08 has the ads in action right here. Most ads are Flash... Comments
Political Action Ads Emerge in May
Jun 20, 2008 - MoveOn.org and NOW PACs threw their hats into the online political ad ring in May, while the Democratic National Committee asked for party support. Comments
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