Marketing News & Expert Advice
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Campaign '08
Web-Based Ad Buying Systems Serve Candidates' Penchant for TV
Mar 27, 2008 - A new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Comments
Presidential Hopefuls Display Online Ad Maturity
Jan 22, 2008 - Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Comments
Romney Camp Stakes Out Web Ad Innovations in Primary Run
Jan 15, 2008 - Entrenched in a tight Republican Michigan primary race today, Mitt Romney's campaign has counted paid ads as an important component of its interactive strategy. Comments
Hoping for Nevada Win, Obama Targets State Voters in Search Ads
Jan 14, 2008 - Only a handful of presidential campaigns appear to be buying search ads targeted to Michigan, Nevada, South Carolina and Florida primary related keywords. Comments
Clinton Pushed for Web Donations Leading to New Hampshire Primary
Jan 10, 2008 - Online donations were the name of the game for Hillary Clinton's e-mail strategy in the days leading up to the New York Senator's surprising New Hampshire primary win. Comments
Romney, McCain, Obama Dominate Presidential Display Ads This Year
Dec 27, 2007 - Despite all the hype about MySpace and Facebook this year, Yahoo ran the lion's share of presidential campaign ad impressions, according to Nielsen Online AdRelevance data. Comments
Environmental Group Uses Google Grants to Target Iowa Voters
Dec 19, 2007 - The Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. Comments
Top Democrats Strong in Site Traffic from Early Primary States
Dec 18, 2007 - People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Comments
Online Political Spending to Hit $73 Million in '08 Cycle
Dec 7, 2007 - PQ Media's estimated $73 million in Web revenues from political advertisers represents a measly 1.6 percent of the $4.5 billion to be spent this cycle. Comments
Democratic Candidates Attract More Females than Males to Sites
Dec 3, 2007 - According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Comments
Presidential Candidates Can't Resist Holiday Appeal in E-mails
Nov 21, 2007 - Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Comments
Obama Battled for Early Votes as McCain Blitzed Clinton in February
Mar 17, 2008 - Obama placed millions of Get Out the Vote ads before the Lone Star primary while McCain took advantage of his lone Republican candidate status with Get Hillary ads. Comments
Clinton Aims for Small Donations in Web Ads, E-mails
Mar 10, 2008 - Campaign runs fundraising ads on AOL, CNN.com, Newsweek, NYTimes.com, Slate, and WashingtonPost.com. Comments
Clinton, Obama Neglect Issues in E-mails Sent to Texas Voters
Mar 4, 2008 - Democratic primary rivals skip over issues in messages recently sent to El Paso voters. Is it safe to assume everyone on the e-mail lists already made up their minds? Comments
Clinton Web Ads Dry Up as Obama Showers Texas and Ohio with Video Ads
Feb 28, 2008 - Senator Barack Obama is promoting early-voting in Texas and Ohio, but Clinton, desperate for primary wins in the states, seems to be steering clear of display ads. Comments
Clinton Is All Talk on Her Web Site, Say Survey Respondents
Feb 25, 2008 - A study testing clarity of the presidential candidates' Web sites on issues showed the sites helped, but sometimes harmed when it came to favorability and clarity on issues. Comments
Web Ads May Have Aided Obama's High January Fundraising
Feb 21, 2008 - Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Comments
Presidential Site Traffic Spikes on Super Tuesday
Feb 8, 2008 - Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Comments
Newsmax Media Wants Advertisers to Take Aim at Rich Republicans
Jan 31, 2008 - The conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Comments
Online Political Ad Spending Forecasts Lack Clarity, Consistency
Jan 28, 2008 - Three reports predicting online political ad revenues in 2008 have been published since December, and they're all over the ballpark. Comments
Political Web Ad Spending Could Hit $110 Million in 2008
Jan 23, 2008 - According to a Lehman Brothers report, presidential election and summer Olympics-related ad spending will be key drivers of an anticipated 24 percent increase in U.S. Web ad spending. Comments
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