Campaign '08

Web-Based Ad Buying Systems Serve Candidates' Penchant for TV

Mar 27, 2008 - A new service from WideOrbit and another from Spot Runner promise to steer more money through the Web towards TV advertising. Comments

Obama Battled for Early Votes as McCain Blitzed Clinton in February

Mar 17, 2008 - Obama placed millions of Get Out the Vote ads before the Lone Star primary while McCain took advantage of his lone Republican candidate status with Get Hillary ads. Comments

Clinton Aims for Small Donations in Web Ads, E-mails

Mar 10, 2008 - Campaign runs fundraising ads on AOL, CNN.com, Newsweek, NYTimes.com, Slate, and WashingtonPost.com. Comments

Clinton, Obama Neglect Issues in E-mails Sent to Texas Voters

Mar 4, 2008 - Democratic primary rivals skip over issues in messages recently sent to El Paso voters. Is it safe to assume everyone on the e-mail lists already made up their minds? Comments

Clinton Web Ads Dry Up as Obama Showers Texas and Ohio with Video Ads

Feb 28, 2008 - Senator Barack Obama is promoting early-voting in Texas and Ohio, but Clinton, desperate for primary wins in the states, seems to be steering clear of display ads. Comments

Clinton Is All Talk on Her Web Site, Say Survey Respondents

Feb 25, 2008 - A study testing clarity of the presidential candidates' Web sites on issues showed the sites helped, but sometimes harmed when it came to favorability and clarity on issues. Comments

Web Ads May Have Aided Obama's High January Fundraising

Feb 21, 2008 - Barack Obama's campaign placed more than 70 million display ads online in January, the majority of which drove supporters to help elect the candidate. Comments

Presidential Site Traffic Spikes on Super Tuesday

Feb 8, 2008 - Steadfast conservatives were among the top audience segments of those visiting all of the five Democratic and Republican presidential frontrunners' sites in January. Comments

Newsmax Media Wants Advertisers to Take Aim at Rich Republicans

Jan 31, 2008 - The conservative news site has launched a multimedia campaign aimed at advertisers and their agencies. Comments

Online Political Ad Spending Forecasts Lack Clarity, Consistency

Jan 28, 2008 - Three reports predicting online political ad revenues in 2008 have been published since December, and they're all over the ballpark. Comments

Political Web Ad Spending Could Hit $110 Million in 2008

Jan 23, 2008 - According to a Lehman Brothers report, presidential election and summer Olympics-related ad spending will be key drivers of an anticipated 24 percent increase in U.S. Web ad spending. Comments

Presidential Hopefuls Display Online Ad Maturity

Jan 22, 2008 - Ads run in December showed a greater willingness to experiment with innovative ad creative and messaging. Comments

Romney Camp Stakes Out Web Ad Innovations in Primary Run

Jan 15, 2008 - Entrenched in a tight Republican Michigan primary race today, Mitt Romney's campaign has counted paid ads as an important component of its interactive strategy. Comments

Hoping for Nevada Win, Obama Targets State Voters in Search Ads

Jan 14, 2008 - Only a handful of presidential campaigns appear to be buying search ads targeted to Michigan, Nevada, South Carolina and Florida primary related keywords. Comments

Clinton Pushed for Web Donations Leading to New Hampshire Primary

Jan 10, 2008 - Online donations were the name of the game for Hillary Clinton's e-mail strategy in the days leading up to the New York Senator's surprising New Hampshire primary win. Comments

Romney, McCain, Obama Dominate Presidential Display Ads This Year

Dec 27, 2007 - Despite all the hype about MySpace and Facebook this year, Yahoo ran the lion's share of presidential campaign ad impressions, according to Nielsen Online AdRelevance data. Comments

Environmental Group Uses Google Grants to Target Iowa Voters

Dec 19, 2007 - The Environmental Law and Policy Center gets up to $10,000 worth of Google ads provided free of charge each month to help promote its green efforts. Comments

Top Democrats Strong in Site Traffic from Early Primary States

Dec 18, 2007 - People in early caucus and primary states were more likely to visit Web sites for Democratic hopefuls Hillary Clinton, John Edwards and Barack Obama than average Web users. Comments

Online Political Spending to Hit $73 Million in '08 Cycle

Dec 7, 2007 - PQ Media's estimated $73 million in Web revenues from political advertisers represents a measly 1.6 percent of the $4.5 billion to be spent this cycle. Comments

Democratic Candidates Attract More Females than Males to Sites

Dec 3, 2007 - According to data provided by Quantcast, the only Republican caAlso, contrary to what some may assume, Bill Richardson's site did not attract the most Hispanics, and Republican Rudy Giuliani's site drew the most younger people. Comments

Presidential Candidates Can't Resist Holiday Appeal in E-mails

Nov 21, 2007 - Special days like Thanksgiving, Halloween and birthdays have been used as e-mail themes recently for top 2008 presidential candidates. Comments

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