Canada

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Canada: A Vast, Unspoiled E-Commerce Frontier?

Apr 18, 2014 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Kayak Launches First Global Ad Campaign

kayak-carnival May 8, 2013 - With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial. Comments

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Canada's Privacy Chief Sets Rules for Online Ads

stoddart Dec 8, 2011 - Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Comments

VW Uses Augmented Reality to Re-introduce Beetle to Canada

vw-toronto-canada-augmented Oct 25, 2011 - An ambitious fusion of augmented reality with giant billboards. Comments

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments

Power Friending With Amber Mac

Jun 14, 2011 - A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Comments

Canada Sets a New Standard in the Fight Against Spam

Jun 14, 2011 - Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Comments

Display and Search Together: 'Never Say Never'

May 10, 2011 - Boost your campaign's ROI by integrating display and search. Comments

Canada's Anti-Spam Law

Mar 16, 2011 - A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Comments

PPC Campaigns in Small Markets: 10 Top Tips

Sep 24, 2010 - When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle. Comments

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