Canada

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Looking Good While Doing Good: Cause Marketing and the Holidays

Dec 15, 2014 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their good deeds. Comments

Canada Goose Campaign Embraces "Friluftsliv"

canada-goose Oct 21, 2014 - The Canadian outerwear brand centers its first European campaign on a region where it's always been popular: Scandinavia, home of the "friluftsliv" philosophy that represents a love of the outdoors. Comments

UPDATE: Frito-Lay Turns to Social Media to Pick New Chip Flavor

frito-lay-do-us-a-flavor Oct 17, 2014 - In the second "Do Us a Flavor" campaign, consumers in the U.S., U.K., and Canada submitted potential chip flavors, and used hashtags to vote for their favorite finalists. Comments

CASL: The Sky Isn’t Falling

spam Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some "inept" legislation of our own. Comments

CASL’s Impact on Email Marketers

spam Jun 9, 2014 - This guest post from Matt Vernhout explores the impact Canada's anti-spam legislation will have on email marketers, and offers tips for how to prepare for the upcoming changes. Comments

Tech Hampers Memory Which Impacts Marketing, Says Yahoo Canada Head

nick-drew-clickz-live-toronto May 16, 2014 - Technology, particularly smartphone usage, is changing the way we use our memories. Yahoo Canada's head of research, Nick Drew, addressed what this means for marketers in his day two keynote at ClickZ Live Toronto. Comments

Twitter Canada's Kirstine Stewart Brings Moments to Life at ClickZ Live

kirstine-stewart-clickz-live-toronto May 16, 2014 - Twitter Canada's marketing director, Kirstine Stewart, shared during her ClickZ Live Toronto keynote how brands can use Twitter to connect further with consumers. Comments

TSN's Canada Head Shares Lessons to Satisfy Digital Audience

mark-silver-clickz-live-toronto May 15, 2014 - ClickZ Live Toronto opened with a keynote from Mark Silver, head of digital at Canada's The Sports Network. Comments

Gain Valuable Digital Marketing Insights at 3 Awesome ClickZ Live Toronto Keynotes

clickz-live-toronto May 2, 2014 - A trio of stellar keynotes at the inaugural ClickZ Live Toronto will feature digital innovators from Twitter, Yahoo, and TSN (The Sports Network). Comments

Canada: A Vast, Unspoiled E-Commerce Frontier?

canadian-flag-1 Apr 18, 2014 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Comments

Over 70 Percent of Marketers Fail to Target Consumers With Behavioral Data [Study]

behavioral-data-targeting Mar 27, 2014 - A recent study conducted by Razorfish and Adobe reveals that the majority of marketers lack the ability to tackle behavioral data. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

walmart-live-better Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Kayak Launches First Global Ad Campaign

kayak-carnival May 8, 2013 - With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial. Comments

Video Advertisers in Canada Want Their GRPs

iab-canada-grp Sep 26, 2012 - An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending. Comments

Canada's Privacy Chief Sets Rules for Online Ads

stoddart Dec 8, 2011 - Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data. Comments

VW Uses Augmented Reality to Re-introduce Beetle to Canada

vw-toronto-canada-augmented Oct 25, 2011 - An ambitious fusion of augmented reality with giant billboards. Comments

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments

Power Friending With Amber Mac

Jun 14, 2011 - A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Comments

Canada Sets a New Standard in the Fight Against Spam

Jun 14, 2011 - Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Comments

Display and Search Together: 'Never Say Never'

May 10, 2011 - Boost your campaign's ROI by integrating display and search. Comments

Canada's Anti-Spam Law

Mar 16, 2011 - A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Comments

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