Marketing News & Expert Advice
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Canada
Inside Walmart Canada's Multi-Channel Pub Strategy
Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments
Kayak Launches First Global Ad Campaign
May 8, 2013 -
With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial.
Comments
Video Advertisers in Canada Want Their GRPs
Sep 26, 2012 -
An IAB Canada study shows 65 percent of ad agency execs in the country believe that research around the GRP is the most encouraging propeller of video ad spending.
Comments
Canada's Privacy Chief Sets Rules for Online Ads
Dec 8, 2011 -
Commissioner Jennifer Stoddart reveals guidelines for collection and use of online behavioral data.
Comments
VW Uses Augmented Reality to Re-introduce Beetle to Canada
Oct 25, 2011 -
An ambitious fusion of augmented reality with giant billboards.
Comments
Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?
Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments
Power Friending With Amber Mac
Jun 14, 2011 - A Q&A with Canadian TV host and social marketing consultant on working with Tony Robbins and more. Comments
Canada Sets a New Standard in the Fight Against Spam
Jun 14, 2011 - Ensure compliance and avoid liability by reviewing FISA's requirements and your existing policies before it goes into effect. Comments
Display and Search Together: 'Never Say Never'
May 10, 2011 - Boost your campaign's ROI by integrating display and search. Comments
Canada's Anti-Spam Law
Mar 16, 2011 - A look at the new law, Canada's Online Protection Legislation (COPL), and how businesses need to change their practices to comply with it. Comments
PPC Campaigns in Small Markets: 10 Top Tips
Sep 24, 2010 - When managing ad campaigns in small markets, it can be difficult to obtain statistically significant conclusions. Here's how to overcome that obstacle. Comments
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