Cannes

digital-age

Why is Digital Marketing Success So Elusive?

Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments

Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior

cannes-iab Jul 2, 2013 - ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about the future of mobile and its large presence at the festival. Comments

Cannes 2013 Video: GE - Technology Is Everywhere

cannes-ge Jul 2, 2013 - ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how the company is constantly innovating to connect with its consumers. Comments

Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World

cannes-microsoft Jul 2, 2013 - ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers in this fragmented world. Comments

Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland

cannes-saatchi-saatchi Jul 1, 2013 - Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo for its Toyota - Tundra Space Shuttle Endeavour campaign. Comments

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

cannes-bbdo Jul 1, 2013 - Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital marketing industry, and what they're focusing on in the future. Comments

Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural Point of View

cannes-coca-cola Jun 28, 2013 - Coca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marketing is to the company, and what consumers can expect to see from Coca-Cola in the coming year. Comments

Best of Cannes: Turning Creativity Into Action

bridge-of-life Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads

microsoft-panoramic Jun 21, 2013 - Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions. Comments

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

martin-clark Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site. Comments

Caesars Entertainment Unifies Digital Properties and Business Practices

caesars-dot-com Jun 14, 2013 - In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

Rocker Patti Smith on Advertising

patti-smith-press-conf Jun 28, 2011 - Smith talked ad clutter and digital technology as Cannes ad festival wrapped up. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

Google Comes Out at Cannes

schmidt-cannes Jun 23, 2011 - Ad industry heaps Lions on Google and its Creative Lab. Comments

Facebook Rolls the Carpet for Agency Friends

facebook-seminar-carolyn-everson-3 Jun 22, 2011 - An agency-designed ad format, a "client council," and other gestures. Comments

Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes

clickz-cannes-goldenlionface-336x300 Jun 22, 2011 - Grand Prix winners reflect rising diversity of digital campaigns. Comments

Cannes Video: A Chat With Facebook's Carolyn Everson

facebook-everson Jun 22, 2011 - Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions. Comments

'Jay-Z/Bing' Wins Grand Prix for Droga5

jayz-2 Jun 21, 2011 - Lion goes to an out-of-home concept with digital at its core. Comments

Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix

rom Jun 21, 2011 - Elaborate hoax triggered a powerful patriotic backlash. Comments

Xbox Kinect Brings Gesture and Voice to TV Ads

xbox-kinect-ads Jun 21, 2011 - At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality. Comments

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