Marketing News & Expert Advice
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Cannes
Why is Digital Marketing Success So Elusive?
Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments
Cannes Lions 2013 Preview: What's the Word on the Croisette?
Jun 10, 2013 -
With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013.
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Rocker Patti Smith on Advertising
Jun 28, 2011 -
Smith talked ad clutter and digital technology as Cannes ad festival wrapped up.
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What Digital Integration Means at Cannes
Jun 24, 2011 -
Function and dysfunction in agency-client relations.
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Google Comes Out at Cannes
Jun 23, 2011 -
Ad industry heaps Lions on Google and its Creative Lab.
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Facebook Rolls the Carpet for Agency Friends
Jun 22, 2011 -
An agency-designed ad format, a "client council," and other gestures.
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Old Spice, Pay With a Tweet, Arcade Fire Win Cyber Lions at Cannes
Jun 22, 2011 -
Grand Prix winners reflect rising diversity of digital campaigns.
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Cannes Video: A Chat With Facebook's Carolyn Everson
Jun 22, 2011 -
Here's what Facebook's top marketer plans to say during her big appearance at Cannes Lions.
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'Jay-Z/Bing' Wins Grand Prix for Droga5
Jun 21, 2011 -
Lion goes to an out-of-home concept with digital at its core.
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Romanian Chocolatier Uses Reverse Psychology, Wins 2 Cannes Grand Prix
Jun 21, 2011 -
Elaborate hoax triggered a powerful patriotic backlash.
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Xbox Kinect Brings Gesture and Voice to TV Ads
Jun 21, 2011 -
At Cannes, Microsoft shows off its efforts to make interactive TV spots a reality.
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Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior
Jul 2, 2013 -
ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about the future of mobile and its large presence at the festival.
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Cannes 2013 Video: GE - Technology Is Everywhere
Jul 2, 2013 -
ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how the company is constantly innovating to connect with its consumers.
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Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World
Jul 2, 2013 -
ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers in this fragmented world.
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Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland
Jul 1, 2013 -
Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo for its Toyota - Tundra Space Shuttle Endeavour campaign.
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Cannes 2013 Video: Proximity BBDO - Work That's Social by Design
Jul 1, 2013 -
Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital marketing industry, and what they're focusing on in the future.
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Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural Point of View
Jun 28, 2013 -
Coca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marketing is to the company, and what consumers can expect to see from Coca-Cola in the coming year.
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Best of Cannes: Turning Creativity Into Action
Jun 25, 2013 -
How to harness the essence of the most successful campaigns at Cannes for your brand.
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Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads
Jun 21, 2013 -
Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions.
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Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content
Jun 20, 2013 -
MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site.
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Caesars Entertainment Unifies Digital Properties and Business Practices
Jun 14, 2013 -
In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment.
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