Cannes

Mobile Targeting

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

Jul 8, 2014 - There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value to their consumers' lives. Comments

Cannes Lions: Hot or Shark-Jumping?

canneslions Jun 26, 2014 - More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Comments

VIDEO: Why Storytelling STILL Matters [An Interview With GroupM’s Chief Digital Officer]

canneslions Jun 23, 2014 - Utility, authenticity, and storytelling win with judges and consumers at this year's Cannes Lions. Comments

Ad Creative vs. Digital Analytics…Yes We Cannes!

canneslions Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

What Cannes We Expect From This Year’s Lions?

canneslions Jun 13, 2014 - One of the industry's biggest annual advertising events is almost upon us. In order to celebrate the Cannes Lions International Festival of Creativity 2014, ClickZ speaks to a few industry leaders who give their thoughts on what to expect. Comments

Do Agencies Have the Right Digital Talent? Cannes Says Yes, New Study Says Not Yet

canneslions Jun 12, 2014 - A new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Why is Digital Marketing Success So Elusive?

digital-age Sep 20, 2013 - With decades of experience, thousands of campaigns completed and terabytes of information and insights at our fingertips – why is digital marketing success so elusive? Comments

Cannes 2013 Video: IAB - Mobile Isn't a Screen, It's a Behavior

cannes-iab Jul 2, 2013 - ClickZ spoke with Anna Bager, VP and general manager, Mobile Marketing Center of Excellence, Interactive Advertising Bureau, during Cannes Lions about the future of mobile and its large presence at the festival. Comments

Cannes 2013 Video: GE - Technology Is Everywhere

cannes-ge Jul 2, 2013 - ClickZ sat down with Andy Goldberg, global creative director at General Electric, during Cannes Lions to discuss what the festival means to GE and how the company is constantly innovating to connect with its consumers. Comments

Cannes 2013 Video: Microsoft - Reaching Consumers in a Fragmented World

cannes-microsoft Jul 2, 2013 - ClickZ speaks with Jennifer Creegan, general manager, display advertising at Microsoft about Windows 8, the new Ad Pano format, and how to reach consumers in this fragmented world. Comments

Cannes 2013 Video: Saatchi & Saatchi LA - Digital Space Today Is Wonderland

cannes-saatchi-saatchi Jul 1, 2013 - Saatchi & Saatchi brought home 37 Cannes Lions at the Cannes Lions festival this year, with Saatchi & Saatchi LA winning gold awards in PR and Promo for its Toyota - Tundra Space Shuttle Endeavour campaign. Comments

Cannes 2013 Video: Proximity BBDO - Work That's Social by Design

cannes-bbdo Jul 1, 2013 - Andrew Bailey, chairman at Proximity BBDO, North America, discusses the importance of coming to Cannes Lions, why it's an exciting time in the digital marketing industry, and what they're focusing on in the future. Comments

Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural Point of View

cannes-coca-cola Jun 28, 2013 - Coca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marketing is to the company, and what consumers can expect to see from Coca-Cola in the coming year. Comments

Best of Cannes: Turning Creativity Into Action

bridge-of-life Jun 25, 2013 - How to harness the essence of the most successful campaigns at Cannes for your brand. Comments

Cannes Lions 2013: Microsoft Introduces Panoramic Ad Format and Conceptual Ads

microsoft-panoramic Jun 21, 2013 - Microsoft announced a new ad format for its Windows 8 platform, released a series of prototype ads co-developed by brands and agencies, and shared the latest results from a pair of co-creation sessions. Comments

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

martin-clark Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive site. Comments

Caesars Entertainment Unifies Digital Properties and Business Practices

caesars-dot-com Jun 14, 2013 - In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Comments

Cannes Lions 2013 Preview: What's the Word on the Croisette?

canneslions Jun 10, 2013 - With less than one week left till one of the most exciting advertising events of the year, ClickZ speaks to a few industry leaders who give their thoughts on what to expect from Cannes Lions 2013. Comments

Rocker Patti Smith on Advertising

patti-smith-press-conf Jun 28, 2011 - Smith talked ad clutter and digital technology as Cannes ad festival wrapped up. Comments

What Digital Integration Means at Cannes

mdc-seminar-jeff-benjamin Jun 24, 2011 - Function and dysfunction in agency-client relations. Comments

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