How does Under Armour differentiate itself from Nike via digital marketing?

Oct 30, 2015 - With $3 billion in annual global sales last year, Under Armour has become the second largest athletics brand in the U.S. Here's how its use of digital marketing contributes to this success. Comments

Spotlight on: Adam Tucker, president, Ogilvy NYC

ogilvy-logo Oct 12, 2015 - As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling. Comments

Facebook Wants to Complement TV with New Ad Metric

tv-image Sep 28, 2015 - Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them. Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

Truffle Pig: The Natural Evolution of Agency and Social?

truffle-pig-logo Jul 13, 2015 - Truffle Pig, the partnership between Snapchat, WPP, and Mail Online, had everyone talking at Cannes. CEO Alexander Jutkowitz tells ClickZ Truffle Pig's recipe for success. Comments

How Taxi Drivers Stole the Show at Cannes

canneslions Jul 9, 2015 - It's increasingly difficult for advertisers to grab people's attention. But as the taxi strike in Cannes demonstrated, there's a difference between getting attention and keeping it. Comments

Reflections on Cannes: 5 Best Practices to Steal from the Grand Prix Winners

canneslions Jul 7, 2015 - Focusing on usefulness and promoting brand values, rather than products, will help your marketing succeed, as brands like Google, Volvo and Always did in Cannes. Comments

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song

music-image Jul 6, 2015 - Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Comments

Digital Marketing People on the Move: June 2015 Roundup

image-business-professionals Jul 3, 2015 - A roundup of new hires and promotions in the digital marketing industry during June. Comments

Pandora on the Power of Music in a Connected World

heidi-browning-pandora Jul 2, 2015 - In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands. Comments

Unilever Hunts for Top 50 Marketing Startups at Cannes

interview-jeremy Jul 1, 2015 - In this video interview, Jeremy Basset, head of Unilever Foundry, speaks about how Unilever collaborates with startups to shape the marketing industry. Comments

SapientNitro Brings Downtown Manhattan to Cannes Via Virtual Reality

interview-sapient Jul 1, 2015 - In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality. Comments

Digital Meets TV with Dr. Phil and DailyMail Partnership

interview-phil Jun 30, 2015 - In a video interview with ClickZ, TV host Dr. Phil McGraw discusses his new partnership with The Daily Mail and how digital has changed the way viewers consume TV content. Comments

5 Questions in 5 Minutes With Facebook

facebook-automation Jun 27, 2015 - At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more. Comments

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

tinder-image Jun 26, 2015 - In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe. Comments

Has Ad Tech Taken Over Creativity at Cannes Lions?

canneslions Jun 26, 2015 - At this year's Cannes Lions Festival of Creativity, technology was up front and center. Comments

VIDEO: P&G and The Ipsos Girls’ Lounge Encourage Women to Lead at Cannes

cannes-interview-pg Jun 25, 2015 - In ClickZ’s video interview at Cannes, senior executives from Procter & Gamble and The Ipsos Girls’ Lounge talked about female leadership and how the industry can help girls be heard. Comments

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

facebook-mobile-image Jun 24, 2015 - At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Comments

Tencent’s SY Lau on How China is Re-Shaping Digital Media

sy-lau-tencent-executive-photo Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the media industry worldwide. Comments

Snapchat, WPP and DailyMail Launch Content Marketing Agency

canneslions Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

Facebook Video Views Gaining on YouTube [Study]

online-video-advertising Jun 22, 2015 - Though YouTube remains the dominant video-sharing platform, Facebook keeps catching up; the social media powerhouse is on track to soon deliver nearly as many views as YouTube. Comments

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