Nov 27, 2013 - Capital One 360 has launched an online campaign called What are You #Saving4? to get consumers saving and talking about their aspirations, as well as to give them "an exciting head start to achieving them" during "the season of spending." Comments
Dec 12, 2012 - Capital One has launched a 12-day, instant-win holiday promotion that lets followers browse and buy gifts while getting closer to the brand. Comments
May 2, 2012 - Local media firm launches division with three dedicated mobile salespeople. Comments
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments
Sep 19, 2011 - It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously. Comments
Dec 14, 1998 - NetRatings released the top 10 ad banners for the week of Nov. 29-Dec. 5. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT