Case studies

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Case Study: Pepsi China Leverages Web Video for CNY Campaign

Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments

Changi Airport Taps the Power of Photo-Sharing via Instagram

changiairport1 Feb 15, 2013 - In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Comments

How I Learned to Stop Worrying and Love 'The Daily'

Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments

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