Case studies

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Using Customer Stories to Build Trust and Increase Conversions

Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials. Comments

Case Study: Pepsi China Leverages Web Video for CNY Campaign

pepsichinafeatured Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments

Changi Airport Taps the Power of Photo-Sharing via Instagram

changiairport1 Feb 15, 2013 - In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Comments

How I Learned to Stop Worrying and Love 'The Daily'

Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments

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Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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