Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials. Comments
Feb 27, 2013 - Pepsi's integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Comments
Feb 15, 2013 - In this Q&A, Changi's community manager shares why and how they use Instagram to inspire travel and ignite the love for its airport. Comments
Mar 24, 2011 - An in-depth look into the new daily tablet news magazine, The Daily, and what it means for brand messaging on the tablet. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014