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Meow Mix Taps Nostalgia in Jingle Remix Effort

Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

thefriskies-lettersizedcolor Jul 3, 2013 - The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New York in October. Comments

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

friskies-games-for-cats Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

London Zoo Targets Cat Lovers With Interactive Map

cat-map-screen-shot-c-zsl-2 Mar 11, 2013 - The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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