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Meow Mix Taps Nostalgia in Jingle Remix Effort

Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for any such effort is making sure the right people get their hands on it, which remains to be seen. Comments

Friskies Capitalizes on Popularity of Cat Videos With Branded Awards

thefriskies-lettersizedcolor Jul 3, 2013 - The cat food brand has asked consumers to submit cat videos of two minutes or less. The awards, The Friskies, will culminate with a ceremony in New York in October. Comments

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

friskies-games-for-cats Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

London Zoo Targets Cat Lovers With Interactive Map

cat-map-screen-shot-c-zsl-2 Mar 11, 2013 - The interactive Cat Map also pushes a new permanent tiger exhibit and promotes conservation of critically endangered Sumatran tigers. Comments

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