Social media campaigns: fails and wins at Hong Kong's Rugby Sevens
Acquisition

Social media campaigns: fails and wins at Hong Kong's Rugby Sevens

8y Sophie Loras

Social media campaigns: fails and wins at Hong Kon...

Hong Kong's Rugby Sevens kicks off next week and the highly sought after tickets are generating a buzz on social media for the event's sponsors. Read ...

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How KLM uses China's WeChat for customer service
Asia

How KLM uses China's WeChat for customer service

8y Sophie Loras

How KLM uses China's WeChat for customer service

China is a key market for KLM Royal Dutch Airlines and it is engaging specialized CRM tools on its WeChat account to engage them for customer service....

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Tweets of the week: celebrations and festivals dominate Twitter in APAC
Acquisition

Tweets of the week: celebrations and festivals dominate Twitter in APAC

8y Sophie Loras

Tweets of the week: celebrations and festivals dom...

This week, Twitter was used across the Asia Pacific region to celebrate Australia Day, India's Republic Day, and the Chinese New Year of the Monkey. R...

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3 tips for creating compelling visual content on social media
Asia

3 tips for creating compelling visual content on social media

8y Paul Webster

3 tips for creating compelling visual content on s...

As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instag...

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Curing Asia’s Allergy to Failure
Asia

Curing Asia’s Allergy to Failure

9y David Ketchum

Curing Asia’s Allergy to Failure

"Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing init...

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push
Asia

Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

9y Sophie Loras

Cathay Pacific Asks What Is #LifeWellTravelled in ...

The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled...

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Social Engagement Comes in Many Forms [#CZLSF]
Conference Coverage

Social Engagement Comes in Many Forms [#CZLSF]

10y Mike O'Brien

Social Engagement Comes in Many Forms [#CZLSF]

At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. ...

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Cathay Engages Instagram Fans to Celebrate the Snake Year
Asia

Cathay Engages Instagram Fans to Celebrate the Snake Year

11y Adaline Lau

Cathay Engages Instagram Fans to Celebrate the Sna...

Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Read More...

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E-mail in an Irrelevant Social World
Asia

E-mail in an Irrelevant Social World

14y Dominic Powers

E-mail in an Irrelevant Social World

As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the market...

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