Cathay Pacific

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Cathay Pacific Asks What Is #LifeWellTravelled in First Major Digital Push

Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments

Social Engagement Comes in Many Forms [#CZLSF]

Social Media Sharing Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

Cathay Engages Instagram Fans to Celebrate the Snake Year

cathaypacificinstagram Feb 7, 2013 - Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Comments

E-mail in an Irrelevant Social World

email Oct 12, 2010 - As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix. Comments

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