Nov 4, 2015 - As users continue to adopt a mobile-first approach to online access, marketers need to create more compelling content for visual platforms like Instagram to engage consumers. Comments
May 5, 2015 - "Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives. Comments
Feb 19, 2015 - The airline is using social media and native advertising to learn more about the digital engagement of its customers in a global campaign being rolled out from Hong Kong. Comments
Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments
Feb 7, 2013 - Cathay Pacific, Changi Airport, and Starbucks are capitalizing on the niche network to roll out photo contests. Comments
Oct 12, 2010 - As direct marketing practitioners and advisers, we have a responsibility to clients to educate them about the importance of all channels in the marketing mix. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET