Cause marketing

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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

Dec 2, 2013 - Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Comments

We-Care.com Seeks to Donate $100K in #MillionDimes Promo

we-care Jan 8, 2013 - The cause marketing platform is marking ten-cent donations -- up to $1,000 -- to registered charities. Comments

Unilever Embraces Carrotmob for Online Cause Marketing

tumblr-m9wwbtxb5k1qj457zo1-1280 Oct 25, 2012 - Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns with Unilever. Comments

A Season of Cause Marketing on Facebook, Twitter

charity22 Nov 22, 2011 - Social media propels brand goodwill efforts. Comments

Pepto Leverages Social to Benefit Underfed for Thanksgiving

pepto Nov 17, 2011 - Facebook and Twitter increasingly drive goodwill efforts. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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