Cause marketing


Getting it right with social when everything we know is wrong

Nov 25, 2015 - Though still relatively new to the marketing sphere, social media has undergone many incarnations. As a communication tool, what is its true branding value and purpose? Comments

ClickZ Live Chicago: What are the big trends to look out for in 2016?

miss-cleo-french-toast-cereal Nov 20, 2015 - An increase in not com domains, beacons, further foray into the physical web and more cross-platform distribution networks are a few future trends predicted by a panel at ClickZ Live Chicago. Comments

Bridging the digital and the physical

nature-laptop-outside-macbook Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

Why micro moments will require mobile magic

magic-wizard-of-oz Oct 19, 2015 - Micro moments collect and use data to predict consumers' needs, delivering answers before one even asks a question. Here's how to harness the power of magical mobile innovation. Comments

The End of an Era: One-to-One Marketing Is Dead

evolve-or-die-shutterstock-125282522 Aug 17, 2015 - You can understand the objectives for current marketing tactics by studying the evolutionary patterns of its predecessors. Are one-to-one marketing strategies passé in practice? Comments

Macy's and Whole Foods Bring Ad Powered Car Charging to the West Coast

electric-car-volta Jun 11, 2015 - In exchange for advertising and environmental credibility, brands like Whole Foods and Macy's are funding the electric car charging stations that will soon be all over the West Coast. Comments

Can Advertising Save the World? The United Nations Is Betting on It

saving-the-world Jun 8, 2015 - Without products or services, cause-related brands have no choice but to be masterful storytellers, which makes them particularly popular with agencies. Comments

ANZ Uses Instagram to Target a New Generation of Banking Customers

anz-logo-square May 14, 2015 - Get it right and do it well before scaling your business's digital marketing platforms, says ANZ Australia's marketing head. Comments

Email Strategy Changes Lives for Nonprofits

charity22 May 7, 2015 - For most marketers, strategic email sends mean higher conversions and click-throughs, but in the nonprofit sector, the right content at the right time means more money for underprivileged Americans. Comments

UNICEF Turns to Snapchat to Advocate Awareness of Missing Childhoods in Nigeria

unicef-logo Apr 16, 2015 - In UNICEF's latest campaign, Snapchat's disappearing messages represent missing childhoods as a way to remind Millennials that the violence in Nigeria is still going on. Comments

Why the #TwizzlerChallenge Won't Become Another #IceBucketChallenge

twizzlers Mar 23, 2015 - The cause marketing "Twizzler Challenge" is sweet and fun, but what’s holding it back from becoming as successful as last year’s "Ice Bucket Challenge"? Comments

Looking Good While Doing Good: Cause Marketing and the Holidays

shutterstock-230887741 Dec 15, 2014 - Many brands give back to their favorite causes during the holidays. WestJet and UPS explain how companies can generate goodwill while sharing their good deeds. Comments

Kevin Bacon Hawks Local Goods in New Ad Generator

kevin-bacon-commercial-generator-2 Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

Girl Scout Cookies Go Digital and Become Even More Irresistible

shutterstock-181102415 Dec 1, 2014 - For the first time in the organization's 100-year history, the Girl Scouts of the U.S.A. will make its cookies available online through individualized, invitation-only websites. Comments

UNICEF #IMAGINEs a Better World for Children

unicef-imagine-thumbnail Nov 26, 2014 - UNICEF has created an interactive holiday campaign that allows fans to edit themselves into a video of celebrities singing John Lennon's classic anthem "Imagine." Comments

Benetton and United Nations Aim to UNHATE Women

unhate-screenshot Nov 25, 2014 - United Colors of Benetton has teamed up with the United Nations to combat violence against women through a new video and contest that aims to fund human rights projects from all over the world. Comments

Target and TOMS Partner to Give Back This Christmas

toms-target-logo Nov 14, 2014 - To allow consumers to give as well as get, Target and TOMS will donate food and clothing to those in need with every purchase from their collaborative line of clothing and home goods this holiday season. Comments

Whirlpool and Upworthy Tug at Heartstrings to Pull in Shares

whirlpool Nov 12, 2014 - Whirlpool has extended its "Every Day, Care" campaign to social sharing site Upworthy by creating two new videos meant to encourage viewers to thank their families for everyday expressions of love. Comments

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

coca-cola-logolj Dec 2, 2013 - Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Comments Seeks to Donate $100K in #MillionDimes Promo

we-care Jan 8, 2013 - The cause marketing platform is marking ten-cent donations -- up to $1,000 -- to registered charities. Comments

Unilever Embraces Carrotmob for Online Cause Marketing

tumblr-m9wwbtxb5k1qj457zo1-1280 Oct 25, 2012 - Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns with Unilever. Comments

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