Cause marketing

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Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

Dec 2, 2013 - Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Comments

We-Care.com Seeks to Donate $100K in #MillionDimes Promo

we-care Jan 8, 2013 - The cause marketing platform is marking ten-cent donations -- up to $1,000 -- to registered charities. Comments

Unilever Embraces Carrotmob for Online Cause Marketing

tumblr-m9wwbtxb5k1qj457zo1-1280 Oct 25, 2012 - Carrotmob, a seven-person digital cause-marketing startup, has pulled off a coup most young agencies only dream of - working on retail marketing campaigns with Unilever. Comments

A Season of Cause Marketing on Facebook, Twitter

charity22 Nov 22, 2011 - Social media propels brand goodwill efforts. Comments

Pepto Leverages Social to Benefit Underfed for Thanksgiving

pepto Nov 17, 2011 - Facebook and Twitter increasingly drive goodwill efforts. Comments

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