CBS

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CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

12 Social Media Posts That Are Funnier Than Yours

funny-social-media Mar 24, 2015 - Brands that let their hair down on social media and get consumers to laugh have a leg up on the competition. Check out these 12 companies that are doing it right. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

The Sudden Death of Cable?

tv-static Oct 20, 2014 - The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics. Comments

MediaCom and Google Collaborate to Develop a Mobile-First Mindset

mobile-video-view Aug 5, 2014 - Global media agency MediaCom has teamed up with Internet giant Google to create a mobile-oriented training program for the agency’s employees. This move indicates the growing importance of mobile advertising. Comments

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

linkedin-suapipartners1 Apr 24, 2014 - LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audiences. Comments

60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

eye-shutterstock-95308294 Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively lead and shape the discussion, or risk being buried by the fear mongering of the ill-informed. Comments

Adap.TV Extends Audience Path Programmatic Buying to Linear TV

adaptv-linear Mar 3, 2014 - Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, creating the digital-to-TV space. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

Social TV - Teaching an Old Medium New Tricks

Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

For Third Time, CBS Stars Take Over Social Media Accounts

two-and-half Nov 4, 2011 - Primetime talent will rule the Facebook and Twitter accounts of their shows for a week. Comments

TV Networks Promote Fall Slate With Online Games

dexter-sol-screen3 Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

Aug 18, 2011 - New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Comments

Daily Deals Service Sells Through Local Media Partners

Aug 10, 2011 - Rather than build its own sales force like Groupon, a startup takes a different twist. Comments

What Could the $9 Billion TV Upfront Buy in Digital Terms?

tv May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

Two Acquisitions Alter Dynamics Among Web TV Guides

Mar 8, 2011 - Independence versus network affiliation is suddenly a cause for bragging rights. Comments

Neil Ashe to Step Down as President, CBS Interactive

neil-ashe Dec 8, 2010 - Ashe was CEO of CNET and helped broker the tech site's sale to CBS. He's led the interactive unit for a year. Comments

Offline Media Translates Into Online Buzz

Dec 6, 2010 - Online PR lessons learned from Mark Zuckerberg's "60 Minutes" interview. Comments

CBS Pulls Digital Spend From AOL and MSN

Sep 20, 2010 - Network decides to heavy up with Yahoo during all-important premier week. Comments

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