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60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

Mar 17, 2014 - On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively lead and shape the discussion, or risk being buried by the fear mongering of the ill-informed. Comments

Adap.TV Extends Audience Path Programmatic Buying to Linear TV

adaptv-linear Mar 3, 2014 - Adap.TV just released its new service, an interesting and unavoidable extension to the existing Audience Path: programmatic buying for linear TV, creating the digital-to-TV space. Comments

Enhanced Cross-Media Measurement Tools to Give Campaigns a Boost

tmobile-hashtag Feb 6, 2014 - As TV and Web increasingly share the spotlight in marketing campaigns, new developments will make measurement slightly easier. Comments

Be More Oreo: How Brands Can Emerge Victorious From This Year’s Super Bowl

oreo-dunk-in-dark Jan 23, 2014 - A look into how brands can follow Oreo's lead, capture an audience and truly succeed during this year's Super Bowl, from guest columnist Frank Holland of Microsoft. Comments

Social TV - Teaching an Old Medium New Tricks

Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments

For Third Time, CBS Stars Take Over Social Media Accounts

two-and-half Nov 4, 2011 - Primetime talent will rule the Facebook and Twitter accounts of their shows for a week. Comments

TV Networks Promote Fall Slate With Online Games

dexter-sol-screen3 Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media

Aug 18, 2011 - New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Comments

Daily Deals Service Sells Through Local Media Partners

Aug 10, 2011 - Rather than build its own sales force like Groupon, a startup takes a different twist. Comments

What Could the $9 Billion TV Upfront Buy in Digital Terms?

tv May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

Two Acquisitions Alter Dynamics Among Web TV Guides

Mar 8, 2011 - Independence versus network affiliation is suddenly a cause for bragging rights. Comments

Neil Ashe to Step Down as President, CBS Interactive

neil-ashe Dec 8, 2010 - Ashe was CEO of CNET and helped broker the tech site's sale to CBS. He's led the interactive unit for a year. Comments

Offline Media Translates Into Online Buzz

Dec 6, 2010 - Online PR lessons learned from Mark Zuckerberg's "60 Minutes" interview. Comments

CBS Pulls Digital Spend From AOL and MSN

Sep 20, 2010 - Network decides to heavy up with Yahoo during all-important premier week. Comments

Hulu to Launch Video Ad Choice September 15

Aug 12, 2010 - Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Comments

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