Marketing News & Expert Advice
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CBS
Social TV - Teaching an Old Medium New Tricks
Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments
Hulu to Launch Video Ad Choice September 15
Aug 12, 2010 - Hulu, Yahoo, and AOL are prepping launch of the video ad format developed with VivaKi, to be ready September 15. Comments
Top 20 U.S. Web Properties: Google Surges Past Yahoo
Jan 25, 2012 - Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports. Comments
For Third Time, CBS Stars Take Over Social Media Accounts
Nov 4, 2011 -
Primetime talent will rule the Facebook and Twitter accounts of their shows for a week.
Comments
TV Networks Promote Fall Slate With Online Games
Oct 10, 2011 -
Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows.
Comments
Execs & Accounts: Starcom USA, Rokkan, Big Spaceship, Say Media
Aug 18, 2011 - New agency hires at Starcom, Rokkan, and Big Spaceship; CBS VP moves to Say Media. Comments
Daily Deals Service Sells Through Local Media Partners
Aug 10, 2011 - Rather than build its own sales force like Groupon, a startup takes a different twist. Comments
What Could the $9 Billion TV Upfront Buy in Digital Terms?
May 19, 2011 -
Web comparables for this week's television glitz-krieg.
Comments
Two Acquisitions Alter Dynamics Among Web TV Guides
Mar 8, 2011 - Independence versus network affiliation is suddenly a cause for bragging rights. Comments
Neil Ashe to Step Down as President, CBS Interactive
Dec 8, 2010 -
Ashe was CEO of CNET and helped broker the tech site's sale to CBS. He's led the interactive unit for a year.
Comments
Offline Media Translates Into Online Buzz
Dec 6, 2010 - Online PR lessons learned from Mark Zuckerberg's "60 Minutes" interview. Comments
CBS Pulls Digital Spend From AOL and MSN
Sep 20, 2010 - Network decides to heavy up with Yahoo during all-important premier week. Comments
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