Key marketing technology takeaways from CES 2020

Events & Awards Key marketing technology takeaways from CES 2020

4y Barry Levine

Key marketing technology takeaways from CES 2020

One screen for many, Amazon in cars, foldable laptops and Spotify Podcast Ads, are the highlights from this year's CES. Read More...

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CES 2019: Three takeaways marketers can’t miss

Emerging Technology CES 2019: Three takeaways marketers can’t miss

5y Julia Stead

CES 2019: Three takeaways marketers can’t miss

Per usual, last week's Consumer Electronics Show was jam packed with futuristic gadgets. But here are the three main CES 2019 takeaways for marketers....

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Voice commerce 2019: Will this be the year it catches up to voice search?

Voice Voice commerce 2019: Will this be the year it catches up to voice search?

5y Mike O'Brien

Voice commerce 2019: Will this be the year it catc...

Amazon has sold more than 100 million Alexa devices, showing that voice search has never been hotter. Voice commerce isn't as popular; could that chan...

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Netflix tests ads between episodes: Just a test or are they here to stay?

Media & Publishing Netflix tests ads between episodes: Just a test or are they here to stay?

6y Mike O'Brien

Netflix tests ads between episodes: Just a test or...

Netflix is testing ads between episodes, something the platform says is just a test. But there are a few reasons it might not be. Read More...

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ClickZ's top 5 tech predictions for 2018

Emerging Technology ClickZ's top 5 tech predictions for 2018

6y Mike O'Brien

ClickZ's top 5 tech predictions for 2018

We're looking at the year ahead and making five predictions around the technology that will define 2018. Read More...

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What the future holds for AR and VR

What the future holds for AR and VR

6y Mike O'Brien

What the future holds for AR and VR

Despite all the hype, AR and VR haven’t yet achieved critical mass, but the best is yet to come. Here are four things to keep in mind as that happens....

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NewFronts News: Merging video, data still the main focus for AOL

NewFronts News: Merging video, data still the main focus for AOL

8y Mike O'Brien

NewFronts News: Merging video, data still the main...

It's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...

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Eight predictions about the future of big data

Eight predictions about the future of big data

8y Benjamin Spiegel

Eight predictions about the future of big data

Real-time data, data from connected everything, actionable vs. big... where is all this big data heading, and what should marketers be aware of this y...

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Four brands with awesome virtual reality experiences

Video Four brands with awesome virtual reality experiences

8y Mike O'Brien

Four brands with awesome virtual reality experienc...

Virtual reality is the next big thing. Perhaps you've heard? Here are four of our favorite examples of branded VR content. Read More...

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The Digital Download: Apple gets current, Google and billboards get futuristic

The Digital Download: Apple gets current, Google and billboards get futuristic

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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A recap of the coolest wearables at CES

A recap of the coolest wearables at CES

8y Mike O'Brien

A recap of the coolest wearables at CES

There were a lot of wearables at the Consumer Electronics Show, beyond just Apple Watches and Fitbits. Here are a few of our favorites. Read More...

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YouTube's Kyncl reveals why digital video will win the decade, in four words

YouTube's Kyncl reveals why digital video will win the decade, in four words

8y Mike O'Brien

YouTube's Kyncl reveals why digital video will win...

We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...

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Tweets of the week: #CES2016 and #Twitter10K take over

Tweets of the week: #CES2016 and #Twitter10K take over

8y Yuyu Chen

Tweets of the week: #CES2016 and #Twitter10K take ...

This week Twitter was riddled with technology innovations at the 2016 International Consumer Electronics Show, as well as discussions on the platform'...

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How UX helped Netflix take over the world

How UX helped Netflix take over the world

8y Mike O'Brien

How UX helped Netflix take over the world

The idea of putting the customer first is something of a marketing cliche. But that's exactly how Netflix became the world's biggest broadcaster. Read...

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What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

What can virtual reality mean for e-commerce? A CES demo gives us a glimpse

8y Mike O'Brien

What can virtual reality mean for e-commerce? A CE...

As virtual reality becomes more accessible, it's getting out of its novelty phase. But could it disrupt e-commerce? A very cool experience at CES in V...

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Which 'Consumer Electronics' are stealing the 'Show?'

Which 'Consumer Electronics' are stealing the 'Show?'

8y Mike O'Brien

Which 'Consumer Electronics' are stealing the 'Sho...

For the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...

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Review stars don't matter all that much [Study]

Review stars don't matter all that much [Study]

8y Mike O'Brien

Review stars don't matter all that much [Study]

The idea that content is king extends to online reviews, where a new study found that consumers put far more weight in content than star reviews. Duri...

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Are drones the next big thing in marketing?

Are drones the next big thing in marketing?

8y Mike O'Brien

Are drones the next big thing in marketing?

The CES expo hall and a new Sheraton campaign point to drones becoming a hot-ticket for consumers item in the near future. Can the same be said for ma...

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Social Media Week: Digital Marketers Must Predict the Future to Succeed

Social Media Week: Digital Marketers Must Predict the Future to Succeed

9y Emily Alford

Social Media Week: Digital Marketers Must Predict ...

In a New York Social Media Week panel called "10 Years of Digital," Mashable CEO Pete Cashmore unveiled a new marketing tool that will let brands scan...

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Big Things Come in Small Packages

Big Things Come in Small Packages

9y Chris Copeland

Big Things Come in Small Packages

Two companies that stood out at this year's CES are bringing major innovation to the world of data-driven marketing, in both the mobile and automotive...

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Car of the Future Meets Ads of the Present

Car of the Future Meets Ads of the Present

9y Joe Laszlo

Car of the Future Meets Ads of the Present

As connected cars drive their way into the mainstream marketplace, marketers must adapt. Are you ready for this new opportunity? Read More...

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CES Brings Focus on Data for Advertisers

CES Brings Focus on Data for Advertisers

9y Frank Sinton

CES Brings Focus on Data for Advertisers

As the connected devices market continues to grow, marketers are more interested in what data they can glean from the technology instead of the new te...

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Twitter to Beef Up Advertising Options Beyond Own Site

Twitter to Beef Up Advertising Options Beyond Own Site

9y Mike O'Brien

Twitter to Beef Up Advertising Options Beyond Own ...

Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the c...

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The Next Step for Big Data

The Next Step for Big Data

9y Larry Allen

The Next Step for Big Data

This year we will see companies moving from using big data to capture information to looking for ways to make that data even more useful. Are you prep...

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Google to Roll Out Viewability Reporting

Google to Roll Out Viewability Reporting

9y Mike O'Brien

Google to Roll Out Viewability Reporting

At CES in Las Vegas, the search giant announced that it will offer viewability reports across its ad platforms, and touted the early success of its pr...

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The Internet of Things Could Make Marketing "Magical"

The Internet of Things Could Make Marketing "Magical"

9y Emily Alford

The Internet of Things Could Make Marketing "Magic...

In his CES keynote, Samsung's CEO said that the Internet of Things will soon be an everyday reality. To adapt to the new reality, marketers must remai...

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What Should Digital Marketers Closely Watch at CES 2015?

What Should Digital Marketers Closely Watch at CES 2015?

9y Yuyu Chen

What Should Digital Marketers Closely Watch at CES...

Industry professionals from Tribal Worldwide, Havas Worldwide, SapientNitro, BBDO, and Isobar US predict that wearables, autonomous cars, data insight...

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