CES

cable-tv-remote

Delivering on the Promise of Cross-Platform

Mar 25, 2014 - Connected TV is bursting into the marketplace. Together, speed, device prevalence, and quality will fulfill consumer demand. Comments

Monetizing OTT: Ads, a la Carte, and Subscriptions

video-streaming-shutterstock-99918575 Feb 11, 2014 - As streaming video to TVs moves closer to mainstream adoption, it's time that marketers turn their attention to how to monetize the industry, with subscription, a la carte, and advertising. Comments

Google Buys Nest -- What Does It Mean?

nest-thermostat Jan 23, 2014 - After CES, the tech world is buzzing with opinions about what the $3.2 billion acquisition means for Google's future -- but is it safe to speculate? Comments

CES 2014: What Got Mindshare Excited

CES conference shot 2014 Jan 13, 2014 - Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Comments

Unruly's Top 10 Social Video Trends for 2014

Future Next Exit Jan 9, 2014 - Unruly shares 10 social video predictions, including the need for brands to create newsrooms; Facebook shaking up the video ecosystem; mobile becoming the first screen; and the biggest opportunity for brands to kickstart a global viral cascade. Comments

CES 2014: Yahoo Reveals Aviate Acquisition, News Digest App & New Ad Product Suite

marissa-mayer-speaking Jan 8, 2014 - Yahoo CEO, Marissa Mayer, reaffirms the company's focus on mobile with an acquisition announcement and the launch of a new app. She also reveals the introduction of a new ad product suite. Comments

Fandango, H&M Integrate Purchasing Capabilities into Samsung Smart TVs

fandango Jan 8, 2014 - The brands will allow consumers with select Samsung products to make purchases directly from their TVs. Comments

VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz

lebowitz Jan 6, 2014 - CES in Las Vegas will see the unveiling of many new devices, including wearables. In the new age of such technology, what is the future of advertising? Big Spaceship CEO, Michael Lebowitz, shares his views. Comments

VIDEO: How Chanel Inspired a Girls Lounge for Marketers

chanel1 Oct 7, 2013 - Shelley Zalis, CEO of Ipsos Open Thinking Exchange, explains to ClickZ how Chanel's wisdom inspired her to create the 'Ipsos girls lounge', a social place to hang for 'women ambassadors' in marketing. Comments

Marketers Search for Mobile Clarity at CES

ces-2013-logo-0 Jan 10, 2013 - To integrate or not to integrate - that is the question that marketers, brands and agencies are still debating at CES 2013, held in Las Vegas. Comments

The Consumer Battle Rages on for Brands

Feb 27, 2012 - But the battlefields are changing. Comments

Today's Mad Men Take Over an Evolving CES

Jan 25, 2012 - What does the dramatic change in media consumption habits mean for media planning and buying? Here are three implications. Comments

Why a Garage Door Opener Matters to Your Search Marketing

Jan 17, 2012 - If you want to get the most out of your search engine presence you better start paying attention to phones. Comments

CES Heralds TV-Digital Convergence: What Marketers Need to Know

ces2012 Jan 13, 2012 - Yahoo, MySpace, and Google bid for advertisers' attention. Comments

CES 2012: Connected Consumers, Connected Homes

ces-2012 Jan 12, 2012 - What the newest products and trends in consumer technology mean for marketers. Comments

Intel Buys Big Twitter Ads to Push CES Presence

intel-booth Jan 10, 2012 - Promoted Trend and Promoted Tweet purchases underscore the show's increasing importance. Comments

Converged TV: 8 Predictions

Jan 9, 2012 - As CES 2012 kicks off, digital marketers highlight key trends and shifts in consumer behavior. Comments

CES 2011 Highlights

Jan 10, 2011 - A look at two trends that have significant implications for marketers. Comments

CES 2011: What Matters to Marketers

ces-show Jan 7, 2011 - Marketing experts at CES highlight this year's top trends. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs