Chevrolet

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Nike Takes the Women’s World Cup with #NoMaybes

Jul 6, 2015 - Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Comments

10 Best Practices for Global Launches and Localization

globechessboard Oct 28, 2014 - In an increasingly global digital marketplace, it's even more important to localize your messages - or risk them falling flat. Comments

In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

chevrolet-4g-lte-campaign-04 Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities for advertisers and allow marketers to eventually deliver much more targeted experiences by tapping... Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

SXSW 2013: Cruising Austin's Roads With Chevrolet

chevy-sxsw Mar 11, 2013 - Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues. Comments

Native App Drives Engagement for Chevy

screen-shot-2013-02-26-at-5-05-29-pm Feb 28, 2013 - Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s... Comments

Automotive Marketing Veteran Jumps Ship to Chevrolet

tim-mahoney Feb 26, 2013 - General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since... Comments

Super Bowl Ads 2012: Winners and Losers

super-bowl-m-m Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

Chevy Picks Goodby and McCann for Global Creative Duties

Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments

Ford and Chevy Get Band-Happy to Reach Young Car Buyers

ok-go-and-sonic Feb 22, 2012 - Auto brands lean on recording talent to spark social media buzz. Comments

Super Bowl 2012 Ads: 3 Trends to Watch

Feb 3, 2012 - In advertising, what a difference two years makes. Comments

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

adrianalee-youtube Feb 1, 2012 - Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Comments

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

scion-iq Dec 27, 2011 - If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn. Comments

Chevy to Give Away 27 Cars With Scvngr

chevy-adventure Oct 19, 2011 - Automaker launches nationwide geo-social campaign. Comments

Site Gimmicks - When to Say When

Jun 23, 2011 - Is it possible to gauge in advance how consumers will respond to a gimmicky offering? Is it worth it to let it run in hopes that it will generate hype? Comments

Imported From Detroit: Search Advertising

Feb 8, 2011 - A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Comments

The Essence of an Effective Brand Campaign

Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments

Microsoft Seeks to Strengthen Agency Ties

everson021511 Jan 12, 2011 - Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis. Comments

Chevrolet Test Drives New Twitter Ads

chevy Oct 7, 2010 - The General Motors brand and two video games marketers try out Twitter's new "Promoted Accounts" platform. Comments

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