Chevrolet

Spotify Branded Apps Follow Streaming Music Ad Trend

Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.

Kate Kaye | Social Media | April 13, 2012

Chevy Picks Goodby and McCann for Global Creative Duties

New joint venture, Commonwealth, will be based in Detroit.

Zachary Rodgers | Automotive | March 27, 2012

Ford and Chevy Get Band-Happy to Reach Young Car Buyers

Auto brands lean on recording talent to spark social media buzz.

Lisa Lacy | Automotive | February 22, 2012

Super Bowl Ads 2012: Winners and Losers

Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.

Anna Maria Virzi | Sports | February 6, 2012

Super Bowl 2012 Ads: 3 Trends to Watch

In advertising, what a difference two years makes.

Anna Maria Virzi | What's the Buzz? | February 3, 2012

Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views

Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.

Christopher Heine | Video | February 1, 2012

Scion, Volt, Zipcar Woo Next-Gen Auto Customers

If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.

Joan Voight | Automotive | December 27, 2011

Chevy to Give Away 27 Cars With Scvngr

Automaker launches nationwide geo-social campaign.

Christopher Heine | Social Commerce | October 19, 2011

Site Gimmicks - When to Say When

Is it possible to gauge in advance how consumers will respond to a gimmicky offering? Is it worth it to let it run in hopes that it will generate hype?

Tessa Wegert | Media Buying | June 23, 2011

Imported From Detroit: Search Advertising

A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad.

Anna Maria Virzi | Paid Search | February 8, 2011

The Essence of an Effective Brand Campaign

In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers.

Tessa Wegert | Media Buying | February 3, 2011