Marketing News & Expert Advice
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Chevrolet
SXSW 2013: Cruising Austin's Roads With Chevrolet
Mar 11, 2013 - Chevrolet is in full force at SXSW, cruising around under the slogan "Find New Roads" and giving festival-goers the opportunity to "Catch A Chevy" or "Drive A Chevy" throughout the various SXSW venues. Comments
Site Gimmicks - When to Say When
Jun 23, 2011 - Is it possible to gauge in advance how consumers will respond to a gimmicky offering? Is it worth it to let it run in hopes that it will generate hype? Comments
Imported From Detroit: Search Advertising
Feb 8, 2011 - A search in Google for the title of a popular Super Bowl video ad turns up a rival's paid search ad. Comments
The Essence of an Effective Brand Campaign
Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments
Microsoft Seeks to Strengthen Agency Ties
Jan 12, 2011 -
Global sales chief Carolyn Everson discusses sales reorg, new ad units, and improved dealings with Publicis.
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Chevrolet Test Drives New Twitter Ads
Oct 7, 2010 -
The General Motors brand and two video games marketers try out Twitter's new "Promoted Accounts" platform.
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Native App Drives Engagement for Chevy
Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s...
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Automotive Marketing Veteran Jumps Ship to Chevrolet
Feb 26, 2013 -
General Motors (GM) has appointed Tim Mahoney as Chevrolet's new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since...
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Super Bowl Ads 2012: Winners and Losers
Dec 31, 2012 -
Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in.
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Spotify Branded Apps Follow Streaming Music Ad Trend
Apr 13, 2012 -
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
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Chevy Picks Goodby and McCann for Global Creative Duties
Mar 27, 2012 - New joint venture, Commonwealth, will be based in Detroit. Comments
Ford and Chevy Get Band-Happy to Reach Young Car Buyers
Feb 22, 2012 -
Auto brands lean on recording talent to spark social media buzz.
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Super Bowl 2012 Ads: 3 Trends to Watch
Feb 3, 2012 - In advertising, what a difference two years makes. Comments
Kia Seeds 5-Hour Super Bowl Ad; Honda's Preview Gets 10M Views
Feb 1, 2012 -
Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game.
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Scion, Volt, Zipcar Woo Next-Gen Auto Customers
Dec 27, 2011 -
If driving around in a nice car isn't what it used to be, then auto marketing needs to take a sharp turn.
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Chevy to Give Away 27 Cars With Scvngr
Oct 19, 2011 -
Automaker launches nationwide geo-social campaign.
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