China

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Mobile "Wake-Up Call" for Digital Marketers as Asia Leads Smartphone Use

Oct 29, 2014 - Asia’s fast-growing mobile consumer base represents a huge opportunity for digital marketers, making an effective mobile Web presence critical. Comments

Targeted International Content Marketing Key to Reaching Local Audiences

shutterstock-216001018-mount-fuji-jpg Oct 28, 2014 - For effective international content marketing, understanding local interests and audiences is key. Comments

Apple Pay: Game Changer? Not in Asia

shutterstock-173434367 Oct 27, 2014 - Apple’s foray into the mobile payment space with Apple Pay is long awaited, by both Apple fans and the industry, but is it a game changer? Comments

FireChat Aims to Heat Up Mobile Marketing in Emerging Regions

firechat-icon Oct 26, 2014 - Crisis has fuelled FireChat's success across Hong Kong and Taiwan, but the app's creator is looking to India as the key market entry point for Asia as a new channel for brands to reach large, unconnected audiences. Comments

Taking the Plunge Into Asia-Pacific

shutterstock-146264012-dive Oct 26, 2014 - Digital platforms offer the perfect opportunity to test a marketing campaign for new Asian markets. Comments

What Do the Changes to Baidu Paid Search Mean for Marketers?

baidu-logo Oct 23, 2014 - China's Internet search engine, Baidu, has introduced two key changes offering better search services for advertisers. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

True Viral Cannot Be Planned

shutterstock-107315543-viral Oct 21, 2014 - As a recent viral advertisement for a technical college in China shows, there is no rhyme or reason when it comes to what campaigns get picked up by the masses. Comments

Localization Is the Key to Going Global

globalization-localization-shutterstock-154841003 Oct 16, 2014 - As you take your first steps as an international exporter, be sure to research your global markets and in turn localize your website and social media channels. Comments

Navigating the Great Firewall of China

great-firewall-of-china-shutterstock-184555505 Oct 13, 2014 - Just as it was important for those who traded with China in ancient times to understand how to use the Great Wall to their advantage, today's Great Firewall works the same way. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

E-Commerce in China: Alibaba Is Just the Beginning

03oct14-andy-radovic-shutterstock-149807798 Oct 5, 2014 - Alibaba has attracted global attention with its recent IPO, but it scratches the surface when it comes to other innovative e-commerce platforms coming out of China. Comments

Baidu's New Logo Offering Will Enhance SEO

eddie-choi-baidu-new-snippet Sep 28, 2014 - A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Comments

Game-Changer – From Weibo to WeChat

chris-baker-weibo-v-wechat-chess-shutterstock-155760236 Sep 22, 2014 - Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape? Comments

Common China Market Entry Mistakes

chinalumascape Sep 21, 2014 - Western ad tech companies make some common mistakes when entering the Chinese market – here are some of the most common ones. Comments

Mobile Commerce in Asia Continues to Zig as the World Zags

shutterstock-169338014-mobile-commerce Sep 18, 2014 - The Asia-Pacific region is set to become the world's largest e-commerce market, with mobile playing a key role. Comments

The Anatomy of a Retail App

elisa-harca-red-ant-mobile-commerce Sep 17, 2014 - Mobile commerce continues to grow exponentially in Asia. For retail marketers, that means they must develop an effective and transactional mobile presence. Comments

The WeChat Revolution

stephen-hay-wechat-revolution-jpeg Sep 10, 2014 - Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Comments

Social Media Is Not Just About Facebook, Especially In China

socialmediaengagement1 Aug 31, 2014 - Facebook leads the pack, but other social media platforms, especially coming from China, are the ones to watch going forward. Comments

How the World Cup Became a Mobile-First Marketing Event

world-cup-mobile Aug 27, 2014 - SY Lau speaks to Tencent's deputy editor-in-chief about the company's hugely popular World Cup coverage in China, how mobile marketing played into this, and what marketers can learn from it in the future. Comments

Publisher Policy, Not Technology, Will Determine Programmatic Growth in China

programmatic Aug 13, 2014 - In order for programmatic to grow significantly in the Chinese market, publishers need to buy into the model - accessing and embracing the technology is the easy part. Comments

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