China

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Tencent Launches Tango DSP

Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments

Publicis to Acquire Wangfan

Nov 2, 2011 - Shanghai-based digital shop's clients include Puma and General Motors. Comments

U.S. Agencies Scoop Up Digital Talent From China

natalie-lam Jul 12, 2011 - Shops look to mainland China and Hong Kong for skills and global perspective. Comments

Sina Weibo Wants Marketers to Think Social Business

Jun 13, 2011 - Twitter of China will launch in English, with plans to commercialize its platform. Comments

Wieden+Kennedy Shanghai: Social Media Darling

wkshanghai5 Jun 9, 2011 - Unlike its U.S. parent, this W+K outpost is mainly a digital agency. Comments

AKQA Shanghai: Tapping Social, Cultural Traditions

johan-vakidis-leo-chu-featuredimage May 23, 2011 - First in a three-part series about digital marketing agencies in Shanghai. Comments

A U.S. DSP Seeks Its Fortunes in Asia

Mar 10, 2011 - Texas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets. Comments

Groupon Faces Many Competitors in China Market

gaopeng Mar 2, 2011 - Groupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially. Comments

Chinese Internet Portal to Launch Social Network

qqi Dec 15, 2010 - Tencent to roll out English language social network, offer multi-language instant messaging service. Comments

Groupon Expands Asia Footprint With 3 Acquisitions

Dec 1, 2010 - Groupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan. Comments

Mediabrands' Ventures Unit Evolves in China and U.S.

Oct 13, 2010 - Rebrands investment arm as Velocitor and courts startups in China. Comments

China vs. the West: Who's the Biggest Fish in E-Commerce?

Jun 27, 2012 - As the numbers continue to mount, and China continues growing its slice of the pie, retailers will have to start the process of figuring out how to succeed in China. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

How to Develop a Global Social Media Strategy

May 14, 2012 - Businesses must balance global-local efforts. Comments

Igniting Movements Around a Social Heartbeat

Mar 20, 2012 - Social movements have huge implications on brands – and many have started to get involved. Here's how. Comments

Pinterest Sees Significant Growth Across Asia Pacific

Feb 23, 2012 - In China, rival service Renren Guangjie offers a marketplace with Chanel, Clinique, and other brands. Comments

Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up

tencent-weibo Feb 21, 2012 - English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars. Comments

China's Tencent Enters U.S. With Twitter Rival, Facebook Games

tencent Feb 13, 2012 - Weibo gets English version, starts building games for Facebook. Comments

Nokia, Pepsi, and Coach Go Social for Chinese New Year

Feb 6, 2012 - Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks. Comments

Kantar Media Acquires Social Media Consultancy in China

Jan 18, 2012 - CIC's clients include Nike, Dell, and Intel. Comments

Amex's Digital Wallet Goes to China

push-notification-digital-wallets-story Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments

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