How did Singles Day, essentially a made-up holiday, become the world’s largest online shopping day? And how does it influence the rest of the world? R...
View articleWhen it comes to digital marketing, some of China’s tech companies are leading the way in innovation. Observing them is a great way to gain insight on...
View articleChina’s largest ecommerce businesses are transforming the way marketers should think about marketing automation. Read on for some of the most innovati...
View articleMost marketers plan to expand their global footprints very soon... but they also have a difficult time getting insight into how their content performs...
View articleIt’s a channel with a host of potential benefits, but SMS marketing has fallen out of fashion somewhat recently with marketers in the US and Europe, p...
View articleMary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...
View articleChinese messaging app WeChat has become a truly ubiquitous app experience, with over 900 million monthly active users. What is behind its phenomenal s...
View articleBlack Friday and Cyber Monday are right around the corner, but the world's biggest online shopping event, Singles' Day, occurred last Friday, November...
View articleEmily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...
View articleNurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...
View articleChief marketing officers have shared their views on technology, innovation and how they see their roles transforming into the near future at an exclus...
View articleIn today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...
View articleAlvin Wang Graylin, HTC China Regional President of Vive, explains how the mass adoption of virtual reality will disrupt media and advertising. (And w...
View articleTwitter and Facebook are becoming more popular in Asia, but marketers operating in the region need to be aware of the many other made-for-Asia social ...
View articleChina is a world leader when it comes to social commerce. Here, JD.com's Joey Bian outlines how cosmetic giant SK-II blended data from two of China's ...
View articleOn September 9, Alibaba will add a 24-hour wine and spirit online shopping spree to its existing stable of popular consumer festivals. The new event h...
View articleWe put China and United States head to head on smartphone sales and smartphone penetration; 4G subscribers; 4G coverage and speed; mobile internet use...
View articleTech-enhanced customer experiences have always had a very receptive audience in China, and as a result, VR technologies are being widely embraced by b...
View articleDespite major regulatory changes to China's ecommerce cross-border trade earlier this year, experts say the channel should still be included in an eco...
View articleIn addition to being the world's largest ecommerce market, China is rapidly establishing itself as a hub for technological innovation around mobile so...
View articleSmart brands in China are implementing sophisticated and innovative online and offline strategies to capitalize on the Chinese consumer's mobile-first...
View articleChina will introduce far reaching online advertising regulations from September 1. These are expected to impact all digital marketing channels from se...
View articleThe Asia Pacific region is expected to overtake North America this year as the world's biggest market for digital advertising spend, according to a re...
View articleMoleskine's loyalty and brand building strategy for the Chinese market is long-term and incorporates an integrated online and offline element. Read Mo...
View articleThe recent partnerships between Publicis, WPP and Tencent shows the Chinese internet giant is serious about moving into the global spotlight and maint...
View articleChina's affluent middle class presents a huge opportunity for international brands, but using ecommerce channels to get product into this market requi...
View articleOnly a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
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