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Mobile and the Rise of Digital in China

Jul 23, 2014 - There has been significant investment in mobile Internet access in China in recent years. What does this mean for marketers and how can they capitalize on the growing mobile population? Comments

Finding Comparable Tools to Google’s in China

No Google Jul 22, 2014 - Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Comments

Video Demand-Side Platform Evaluation for the Chinese Market

demand-side-platform Jul 15, 2014 - Video demand-side platforms are gaining traction in APAC. Here is a look at the distinct advantages and disadvantages of using this channel for media buying. Comments

Publicis Launches Luxury Marketing Platform with Google, Conde Nast

lamaison-logo Jun 19, 2014 - Publicis, Google and Conde Nast are teaming up to help luxury brands understand and reach high net worth individuals. Comments

5 Interesting Observations on E-Commerce Media Buying in China

e-commerce-keyboard-cart-shopping-online Jun 17, 2014 - E-commerce media buying in China differs greatly from other forms of media buying, such as portals. Here are five thoughts about the state of e-commerce media buying in the Chinese market. Comments

China Is No Longer a Technical "Copycat"

mobile-map-shutterstock-120085516 Jun 3, 2014 - The country is now leading the way in terms of mobile technology in many respects, including hardware, software, and social networks. Comments

Baidu Challenges Google as it Extends Into Silicon Valley

Artificial Intelligence May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments

Mobile Industry Trends Revealed at GMIC 2014

mobile-map-shutterstock-120085516 May 18, 2014 - The recent Global Mobile Internet Conference in China revealed several noteworthy trends in the mobile space for the year ahead. Comments

Opportunities for Brands to Use WeChat for Research

wechat May 15, 2014 - Here are three ways to use Tencent's popular WeChat mobile messaging platform to win over loyal customers for your brand. Comments

More Tactics to Improve Landing Page Conversion Rate in China

china May 14, 2014 - In the final piece of a two-part series, here are four best practices to improve your landing page conversion rate for your Chinese websites. Comments

Alibaba IPO: What It Means for Marketers

alibaba May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments

3 Key Trends Emerging From the Growth of Digital Retail in China

china Apr 28, 2014 - China is the world's second largest retail market, with e-commerce growth at 84 percent year-over-year. Consider these three trends and what they mean for brands. Comments

WeChat and Its Mobile Commerce Potential

wechat Apr 22, 2014 - Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples. Comments

How to Improve Landing Page Conversion Rate in China

conversion-funnel-strategies Apr 8, 2014 - Consider these three approaches to improve the landing page conversions from visitors to your website. Comments

10 Ways to Localize Digital Marketing in China

china Mar 13, 2014 - These 10 marketing tips include everything from how to build a local website to running localized keyword research, using local yellow pages, and more. Comments

What the Digital World Can Learn From China and APAC

asiapacific Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn a bit from them to improve our future efforts here in the U.S. Comments

Who Should Own My Data Management Platform?

data-management-shutterstock-147256514 Mar 5, 2014 - Mapping out the pros and cons of data management platform (DMP) ownership - an ad tech dilemma for marketers in China. Comments

4 Ways to Enhance Digital Customer Experience in China

shoppingcart Mar 3, 2014 - E-commerce savvy consumers in China display distinct behavioral patterns and smart retailers should be able to use these to reinforce their digital strategy. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

LinkedIn China: Opportunities for Marketers?

linkedinchina Feb 27, 2014 - Rand Han, Resonance China's founder and managing director, thinks LinkedIn will create a content vehicle customized to China, but a Forrester analyst is skeptical that its content will rise above existing competitors. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

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