Marketing News & Expert Advice

China

Facebook Aims to Grow PMD Program in Asia Pacific

Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Louise Au | Retail

Alipay's Evolution From Payment to Investment: Yu'E Bao

Jul 2, 2013 - One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Comments

Charlie Wang | Media Planning

The Challenge of RTB/DSP in China

Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Adaline Lau | Media Planning

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal. Comments

Adaline Lau | Social Media

WeChat or Weibo for Luxury Brands? [Video]

Jun 14, 2013 - Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Comments

Siok Siok Tan | Analyzing Customer Data

3 Ways in Which Big Data Is Transforming Social Video Marketing

Jun 10, 2013 - When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Comments

Adaline Lau | Strategies

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

Jun 7, 2013 - How do brand marketers manage their agencies when things don't work out? Comments

Adaline Lau | Marketing Automation

Tencent Launches Tango DSP

Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments

Adaline Lau | Analyzing Customer Data

China's E-Tail Landscape: What's the Recipe for Success?

May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments

Adaline Lau | Social Media

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

May 30, 2013 - Insights on how the global campaign has been adapted to the China market. Comments

Adaline Lau | Agency Spotlight

China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks

May 22, 2013 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Comments

Matt Kapko | Strategies

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments