Marketing News & Expert Advice
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China
Forget Twitter Fans, China's Tencent Wants U.S. Brands to Sign Up
English-language site doesn't want to compete with Twitter for U.S. users, but to capture ad dollars.
China's Tencent Enters U.S. With Twitter Rival, Facebook Games
Weibo gets English version, starts building games for Facebook.
Nokia, Pepsi, and Coach Go Social for Chinese New Year
Brands strive to strike an emotional chord in Mainland China with campaigns taking place on social networks.
Kantar Media Acquires Social Media Consultancy in China
CIC's clients include Nike, Dell, and Intel.
Amex's Digital Wallet Goes to China
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
Publicis to Acquire Wangfan
Shanghai-based digital shop's clients include Puma and General Motors.
U.S. Agencies Scoop Up Digital Talent From China
Shops look to mainland China and Hong Kong for skills and global perspective.
Sina Weibo Wants Marketers to Think Social Business
Twitter of China will launch in English, with plans to commercialize its platform.
Wieden+Kennedy Shanghai: Social Media Darling
Unlike its U.S. parent, this W+K outpost is mainly a digital agency.
AKQA Shanghai: Tapping Social, Cultural Traditions
First in a three-part series about digital marketing agencies in Shanghai.
A U.S. DSP Seeks Its Fortunes in Asia
Texas-based Simpli.fi joins a small wave of firms testing audience-based ad buying in China and neighboring markets.
Groupon Faces Many Competitors in China Market
Groupon and Tencent partner to launch 'Gaopeng' in Beijing and Shanghai initially.
Chinese Internet Portal to Launch Social Network
Tencent to roll out English language social network, offer multi-language instant messaging service.
Groupon Expands Asia Footprint With 3 Acquisitions
Groupon buys uBuyiBuy, Beeconomic, and Atlaspost, giving it a presence in Hong Kong, Singapore, Philippines, and Taiwan.
Mediabrands' Ventures Unit Evolves in China and U.S.
Rebrands investment arm as Velocitor and courts startups in China.
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