China

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Tencent’s SY Lau on How China is Re-Shaping Digital Media

Jun 23, 2015 - Tencent's SY Lau, winner of the Cannes Lions 2015 Media Person of the Year award, reflects on China's increasing power in shaping and re-defining the media industry worldwide. Comments

The Data Conundrum

the-data-conundrum-thumb Jun 18, 2015 - The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

China's JD.com Adds Unilever to its Stable of Global Brands

unilever-logo-1 Jun 15, 2015 - Brands are the big winners as competition heats up between China's e-commerce platforms. Comments

Sprite Moves Online to Push Millennials In China Offline

sprite-u17-campaign-website Jun 11, 2015 - Sprite is hoping a multi-channel initiative to encourage young people to spend more time outdoors over the summer will drive brand awareness in China. Comments

Turning 5-Second Content Into Million Dollar Returns

wechat-andy-lau-campaign Jun 10, 2015 - WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Comments

The Sharing Economy Lays Its Foundation in Asia

car-sharing-economy Jun 9, 2015 - Apps are big sellers in APAC, reflecting the region's ability to embrace the sharing economy, with car-pooling the latest trend. Comments

Responding to an Online Hack

ctrip-thumb Jun 3, 2015 - China's Ctrip is a good example of the importance of keeping communication channels open and engaging with the customer when responding to a digital breakdown. Comments

WeChat Partners With Unicef HK to Showcase Payment Beyond Borders

unicef-wechat-qrcode Jun 2, 2015 - There are mutual benefits for both Unicef Hong Kong and WeChat after a micro-financing platform was launched on the Chinese social messaging app. Comments

Windfall For Advertisers As Tencent Opens Third Party Data Access

tencent-logo May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform. Comments

Bayern Munich Joins Tmall to Tap Chinese Fans

fc-bayern-munich-logo May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

Programmatic Video: China Versus the West

programmatic-video May 27, 2015 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe. Comments

Apple Is The World's Most Valuable Brand [Study]

Silver Apple logo May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Asia's Love Affair With Mobilegeddon

shutterstock-160559990-mobile May 13, 2015 - There is no excuse not to have good mobile strategies in place in order to succeed in today's mobile economy. Comments

Nestlé Paves Way For Premium Programmatic in China

nestle-logo May 13, 2015 - The launch of Mindshare's programmatic premium trade desk for Nestlé in China will validate buying spends for other brands operating in the region. Comments

Apple's Tim Cook Becomes Latest Celebrity to Join China's Weibo

weibo-logo-international May 12, 2015 - Apple CEO Tim Cook's visit to China shows Weibo is still the pre-eminent go-to platform for communicating with Chinese consumers. Comments

Samsonite Turns to Paid Social for APAC Design Competition

samsonite-apac-japan-500 May 11, 2015 - Facebook and blogger outreach form the core of a Samsonite APAC suitcase design competition. Comments

4 Steps to an Online Rollout Across Multiple Asian Markets

asia-globe- roll-out May 10, 2015 - A rollout across multiple Asian markets should consider regional differences in every facet, from language to choice of domain name and understanding the different search engines. Comments

Curing Asia’s Allergy to Failure

asia-success May 5, 2015 - "Fail fast" might be the mantra in Silicon Valley, but fear of failure in Asia is preventing brands from testing out the most effective marketing initiatives. Comments

The Brand Value of Running

running Apr 27, 2015 - Brands across Asia could be capitalizing off the region's new fitness fad. Comments

Uber Lets Consumers Fly High in Shanghai With #UberChopper

uberchopper-shanghai-image Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

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