China

tmall

Factors to Consider When Opening a TMall Shop

May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments

Information currently unavailable

TMall - Gateway to China's Growing E-Commerce Market

tmallfeatured May 21, 2013 - Is it the digital sales channel for brands in China? Comments

GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]

gmic May 13, 2013 - A photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Comments

Q&A with Kinetic ONE: Video Content Marketing Opportunities in China

Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments

Irrelevant Content: SEO Impossible

content-computer Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments

Will Taobao Juhuasuan Overtake Yahoo Hong Kong?

juhuasuan1 Apr 25, 2013 - According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong. Comments

China: Using Social Scoring to Assess KOL Effectiveness

klout Apr 22, 2013 - A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence. But each of these tools comes with its problems. Comments

The Evolution of Media Planners

contentmarketing Apr 17, 2013 - Media planners have to become proficient in content planning and native advertising strategies. Here's why. Comments

McDonald's Gets Youths to Build Big Macs by Shaking Their Phones

mcdonaldsbigmac Apr 11, 2013 - The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality. Comments

China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More

cic-social-media-2013 Apr 10, 2013 - CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Comments

Weibo: China's 'Twitter on Steroids'

weibologinfeatured Apr 10, 2013 - What it is, how it works, and why it matters for marketers. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...