China

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WeChat Official Accounts and What This Means for Marketers

Nov 18, 2013 - As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Video Advertising is Evolving in China

youku Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Social Shopping – A Big Deal for E-Commerce in China?

mogujie Oct 21, 2013 - Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

life-sciences Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?

sogou-final Sep 17, 2013 - Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Comments

China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%

arrows3 Sep 16, 2013 - China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Comments

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

Digital Marketing in China: Interesting Times

globalspend Aug 22, 2013 - Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools. Comments

Mobile Trends in China and Opportunities for Brands

chinamobile Aug 21, 2013 - Let's take a look at some recent stats first. Comments

Search in China - How Baidu Is Different From Google

baiduppc Aug 19, 2013 - Baidu takes its user behaviors into account and as a result there are a number of differences in the way it operates compared with Google. Comments

Baidu Trials Micro Purchase Tool Weigou on Chinese Valentine's Day

baiducounter Aug 13, 2013 - China's search giant leverages its e-commerce site to get consumers to buy gifts for their lovers quickly and easily. Comments

Baidu Ad Account Verification - What Does It Mean for Marketers?

baiduppc Aug 7, 2013 - Baidu recently started enforcing its account verification initiative, and it has had quite an impact on account performance. Comments

Why the ICANN New gTLDs Will Present New Opportunities to Brands

dotchinesewebsitelogo Jul 10, 2013 - Fully internationalized domain names will go live before the end of this year. Are brands ready? Comments

Alipay's Evolution From Payment to Investment: Yu'E Bao

yuerbao Jul 2, 2013 - One must understand Alipay's vision and innovation in order to know what's really going on with e-commerce in China. Comments

The Challenge of RTB/DSP in China

chinaadtechfeatured Jun 24, 2013 - While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Comments

Tencent and DG Mediamind: Third-Party Ad Serving Gets a Boost in China

tencent Jun 17, 2013 - Under the partnership, the ad management firm will be able to deliver more sophisticated rich media ads on Tencent's QQ.com and instant messaging mini-portal. Comments

WeChat or Weibo for Luxury Brands? [Video]

kerloonheadshot1 Jun 14, 2013 - Ker Loon Ang, digital director at Starcom China advises luxury brands on how they should approach the two social platforms. Comments

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