Marketing News & Expert Advice
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China
Factors to Consider When Opening a TMall Shop
May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments
TMall - Gateway to China's Growing E-Commerce Market
May 21, 2013 -
Is it the digital sales channel for brands in China?
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GMIC Beijing 2013: Mobile Highlights in China [Photo Blog]
May 13, 2013 -
A photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week.
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Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments
Irrelevant Content: SEO Impossible
Apr 25, 2013 -
I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why.
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Will Taobao Juhuasuan Overtake Yahoo Hong Kong?
Apr 25, 2013 -
According to comScore, Taobao Juhuasuan is the no. 2 deal site globally and fast becoming popular in Hong Kong.
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China: Using Social Scoring to Assess KOL Effectiveness
Apr 22, 2013 -
A growing number of digital marketers are turning to social scoring tools to algorithmically grade an individual or brand's social value or influence. But each of these tools comes with its problems.
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The Evolution of Media Planners
Apr 17, 2013 -
Media planners have to become proficient in content planning and native advertising strategies. Here's why.
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McDonald's Gets Youths to Build Big Macs by Shaking Their Phones
Apr 11, 2013 -
The fast food chain wanted young working adults in China's tier one and two cities to love the Big Mac and associate the burger with a "macho" personality.
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China's Social Media Landscape 2013 - CIC CEO on Social TV, WeChat, and More
Apr 10, 2013 -
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape.
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Weibo: China's 'Twitter on Steroids'
Apr 10, 2013 -
What it is, how it works, and why it matters for marketers.
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UPCOMING EVENTS
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November 4-7, 2013
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
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October 01, 2013 -
Adapt marketing for multiple devices
Sitecore
September 23, 2013
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