Jun 10, 2013 - When it comes to "big data," there is one question that content marketers want the answer to: can big data help us make The Next Big Hit? Comments
Jun 7, 2013 - How do brand marketers manage their agencies when things don't work out? Comments
Jun 7, 2013 - China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange. Comments
May 31, 2013 - McKinsey China forecasts that e-tailing could reach $650 billion by 2020. Comments
May 30, 2013 - Insights on how the global campaign has been adapted to the China market. Comments
May 22, 2013 - Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP's RedWorks hires new president. Comments
May 22, 2013 - Setting up a TMall shop without understanding the Chinese language or having a trusted local partner can be challenging. Here's a breakdown of the main facts. Comments
May 21, 2013 - Is it the digital sales channel for brands in China? Comments
May 13, 2013 - A photo blog on mobile trends in China from GMIC 2013, the country's biggest mobile event in Beijing last week. Comments
Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments
Apr 25, 2013 - I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Comments
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Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
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