Marketing News & Expert Advice
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China
5 Baidu SEM Tips From the Pros
Feb 14, 2013 - The key to success with Baidu SEM is to be able to outperform your competitors. Consider these five tips. Comments
Exec Moves & Industry Roundup: Reprise Media, GroupM China, Performics India, iProspect, and Omnicom Media Group
Sep 28, 2012 -
Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan.
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Are Brands Ready to Engage On-the-Go Consumers?
Sep 24, 2012 -
Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them.
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What's Next for Social Media Marketing in China: Weibo or WeChat?
Sep 10, 2012 -
Tencent's up and coming WeChat mobile platform may become a game changer in the Chinese SNS landscape.
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Baidu Conference 2012: Cloud, Big Data, and Mobile in China
Sep 8, 2012 -
Cloud computing and big data intelligence were key themes at the Baidu Tech Conference this year as the search giant looks to dominate China's nascent mobile Internet market.
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ClickZ Connect: How to Create Mobile-Branded Apps for China - Interview With 91.com CEO [Video]
Aug 24, 2012 -
Learn the do's and don'ts of creating and leveraging branded apps.
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Baidu Partners With Sina to Reinforce Mobile Search in China
Aug 13, 2012 -
A roundup of the latest news in search - from what the alliance between Baidu and Sina means, Baidu's latest algorithm change, and YouTube's new local versions for Indonesia and Malaysia.
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Exec Moves & Industry Roundup: Havas Media Contacts, Upfront, and I-Media
Aug 10, 2012 - Agency hires in the Philippines; Chinese mobile ad network I-Media poaches Baidu exec, including Jap firm Bilcom expanding into SEA markets. Comments
ClickZ Connect: How to Use Weibo Marketing to Drive Results [Video]
Aug 1, 2012 -
Ken Hong, GM of Sina Weibo Marketing Strategies shares tips and advice on how brands could leverage Weibo for social branding, social commerce, and social CRM.
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A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments
Aegis Bolsters Digital Media and Search in China via Local Ventures
Jul 26, 2012 - Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Comments
What Are the Real Challenges for Digital Marketing in 2013?
Feb 8, 2013 -
In China, 500 million users are engaged in various social media platforms. The models of data gathering and analysis change too, as forms of engagement vary.
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2013 Digital Media Buying Trends in China
Jan 25, 2013 -
Six trends media planners and brand marketers should consider for the year.
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2013 Top 10 Predictions for China's Mobile Market
Jan 9, 2013 -
The mobile market in China is changing faster than ever, and in 2013 it will only accelerate.
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What Happens if We Stop Doing SEO in China?
Nov 20, 2012 -
An in-depth analysis on search optimization for Baidu.
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From Mad Men to Math Men - Insights From I-Com Global Summit 2012
Nov 15, 2012 -
I-COM China vice chair shares emerging data and analytics trends in China and how it compares globally.
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Lee Jeans Integrates Social Videos and DatouDatouTie to Drive E-Commerce
Nov 14, 2012 -
The denim brand will leverage up-and-coming photo SNS app to drive traffic to its Tmall store.
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P&G's Pantene China Olympics Case Study
Oct 30, 2012 -
How its localization strategy has become a benchmark for P&G globally.
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Lee Jeans: Using Mobile to Support Retail and E-Commerce [Video]
Oct 26, 2012 -
Lee Jeans digital manager for China, Angela Au-Yeung shares her experience in applying mobile marketing to support retail sales in this video clip.
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10 FAQs on WeChat for Marketers
Oct 16, 2012 -
Should marketers open a WeChat account for their brand?
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Youku and Tudou Merger: What It Means for Marketers
Oct 5, 2012 -
Youku and Tudou to keep separate brand identities but integrate ad teams to offer scalable reach to advertisers.
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