China

conversion-funnel-strategies

The 3 Phases of Building an Online Marketing Funnel in China

Jan 27, 2014 - The phases of building an online marketing funnel, with examples from major online travel portals in China. Comments

Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers

weiboblogger Jan 22, 2014 - Consider these top tips for approaching and working with bloggers and key opinion leaders in China. Comments

VIDEO: China Ahead of Game in Social Commerce - Razorfish Exec Explains Why

razorfish Jan 22, 2014 - Find out from this video as Vincent Digonnet, Razorfish Asia Pacific's executive chairman, explains how brands could navigate in China’s emerging social commerce ecosystem. Comments

Two Trends to Watch in China: M-Commerce and Showrooming [Video]

chinamobile Jan 14, 2014 - Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. Comments

China: Does Content Marketing Matter to Baidu?

pic2-baidu-lvyou Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Predictions for 2014: Smartphones, Showrooming, and Micro-location

mobileads Dec 15, 2013 - I’d take the opportunity to look at these 3 trends that will have an increasingly important part to play in 2014 and how they will impact brands. Comments

An Online Marketing Checklist for China

china Dec 10, 2013 - Consider these 8 factors to develop successful digital marketing in China. Comments

Will Programmatic Premium Buy Overtake RTB in China?

tango Nov 26, 2013 - A research firm in China predicts that PPB will become the primary buying method within DSP ad buying in the country. I beg to differ. Comments

4 Steps to Develop an Online Marketing Plan for China

china Nov 25, 2013 - Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience. Comments

WeChat Official Accounts and What This Means for Marketers

wechat Nov 18, 2013 - As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each. Comments

E-Commerce in China: Consider RTB to Deliver Results

ecommerce Nov 5, 2013 - While Alibaba's Taobao is the preferred choice to start an e-commerce business in China, is it the perfect environment for all businesses? Comments

Video Advertising is Evolving in China

youku Oct 31, 2013 - Leapfrogging ahead of its peers in developed markets, brand advertisers in China are pushing new frontiers and setting standards in online TV best practice. Comments

China's Enterprise Weibo to Win Advertisers With Enhanced Social CRM Features

beandcheery Oct 29, 2013 - China's popular microblogging site has trialed a new feature that could enable companies to quantify sales leads and identify customers to drive ROI. Comments

Do Marketers Need Big Data?

bigdata Oct 28, 2013 - Much of the hype around big data focuses on volume, variety, and velocity, but do marketers have any clue on how to apply big data in our brands and campaigns? Comments

Social Shopping – A Big Deal for E-Commerce in China?

mogujie Oct 21, 2013 - Social platforms in China are increasingly facilitating e-commerce sales. And what this would mean for brands. Comments

Facebook Aims to Grow PMD Program in Asia Pacific

facebook Oct 2, 2013 - The APAC PMD team will roll out its first hackathon on October 16 and select five finalists to meet with investors at Facebook's office. Comments

Adweek 2013: WPP’S Sorrell Defines Modern Advertising as a Science, Not Art

life-sciences Sep 25, 2013 - The head of the world's largest advertising and marketing conglomerate tells IAB MIXX attendees that "advertising is a reversion to when I came into the business almost 40 years ago" because it suggests legacy media and art instead of science. Comments

Tencent Seals Search Deal With Sogou- What Does This Mean for Marketers?

sogou-final Sep 17, 2013 - Mediabrands, iProspect, GroupM, and Darwin Marketing execs share their initial reactions to Tencent's purchase. Comments

China's Digital Spend For Video, Search, Mobile Forecast to Grow 44.5%

arrows3 Sep 16, 2013 - China's digital spend is forecast to grow fueled by video, search, and mobile - continues to be major driver for growth in Asia Pacific region. Comments

Should All Brand Activities Online Drive to E-Commerce?

shoppingcart Sep 2, 2013 - The primary reason for the lack of sales attribution is that marketers have failed to recognize digital could serve both as a consumer touch point as well as point of sale. Comments

Digital Marketing in China: Interesting Times

globalspend Aug 22, 2013 - Cultural differences have more importance for brands with a long-term plan in China and understanding these differences will generate the next successful marketing innovations and tools. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs