Can Snapchat Help McDonald's Combat its Millennial Problem?

Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments

Will the New Hamburglar Help McDonald's With Its Brand Image?

mcds1218 May 7, 2015 - As McDonald's struggles, the brand relaunched the Hamburglar, a marketing mascot who hasn't been seen since 2002. But is that enough to help foster a turnaround? Comments

Build Your Business by Aligning Policy With the Social Web

social-marketing May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments

What Marketers Can Learn From McDonald's "Millennial Problem"

mcdonalds460 Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

3 Viral Video Lessons From Super Bowl Ads

xmen-instagramtrailer Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments

Chipotle's Adventurrito Plays Mind Games With Fans

adventurrito-pr-asset Jul 22, 2013 - The 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Comments

Chipotle 'Wraps' Twitter Ad Around Amy Sedaris

chipotle Apr 8, 2011 - Burritos retailer buys Promoted Trend for "Wrap What You Love" effort. Comments

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