Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments
May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments
Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments
Jul 22, 2013 - The 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Comments
Apr 8, 2011 - Burritos retailer buys Promoted Trend for "Wrap What You Love" effort. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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September 30, 2014
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