Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments
May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments
Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments
Jul 22, 2013 - The 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Comments
Apr 8, 2011 - Burritos retailer buys Promoted Trend for "Wrap What You Love" effort. Comments
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 3, 2015
1:00pm ET/10:00am PT