Jun 18, 2015 - Snapchat is very popular with Millennials, while McDonald's is not. Could McDonald's glean some of that popularity, being the first brand to use the platform's geolocation filters? Comments
May 7, 2015 - As McDonald's struggles, the brand relaunched the Hamburglar, a marketing mascot who hasn't been seen since 2002. But is that enough to help foster a turnaround? Comments
May 6, 2015 - Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values. Comments
Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments
May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments
Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments
Jul 22, 2013 - The 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Comments
Apr 8, 2011 - Burritos retailer buys Promoted Trend for "Wrap What You Love" effort. Comments
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