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What Marketers Can Learn From McDonald's "Millennial Problem"

Sep 15, 2014 - McDonald's was once a staple for for 18-33 year olds, but lately the company has seen sales slip. What can marketers learn from McDonald's miscommunication with millennials? Comments

Is "Made for Digital" the Future of Video?

chipotle-onlinevideo May 29, 2014 - The rise of original digital video is creating an incredible array of marketing opportunities that go beyond traditional campaigns to better resonate with consumers. Comments

3 Viral Video Lessons From Super Bowl Ads

xmen-instagramtrailer Jan 23, 2014 - Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. Comments

Chipotle's Adventurrito Plays Mind Games With Fans

adventurrito-pr-asset Jul 22, 2013 - The 20th anniversary promotion includes 20 puzzles over 20 days, along with video clues from the brand's famous friends. Comments

Chipotle 'Wraps' Twitter Ad Around Amy Sedaris

chipotle Apr 8, 2011 - Burritos retailer buys Promoted Trend for "Wrap What You Love" effort. Comments

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