How Citi Commercial Cards is using conversational AI to improve CX
AI & Automation

How Citi Commercial Cards is using conversational AI to improve CX

4y Jacqueline Dooley

How Citi Commercial Cards is using conversational ...

We spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...

View article
Leading by example, compact content and other insights from Freedman International's Global Marketing Trends study
Leadership

Leading by example, compact content and other insights from Freedman Intern...

6y Mike O'Brien

Leading by example, compact content and other insi...

ClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...

View article
VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture
Marketing

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digital Culture

9y Yuyu Chen

VIDEO: Brad Jakeman, The Man Behind PepsiCo’s Digi...

Brad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...

View article
Get the latest analysis and reports delivered to your inbox daily
The Future Is Now
Marketing

The Future Is Now

10y Michelle Killebrew

The Future Is Now

Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...

View article
Digital People on the Move: April 2014 Roundup
Marketing

Digital People on the Move: April 2014 Roundup

10y Yuyu Chen

Digital People on the Move: April 2014 Roundup

This is a roundup of new hires and promotions in the digital marketing industry during April. Read More...

View article
The Formula to Success for Digital Experiences
Marketing

The Formula to Success for Digital Experiences

10y Thomas Mueller

The Formula to Success for Digital Experiences

It is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase yo...

View article
VIDEO: Content Is a Marketing Currency for Citibank
Marketing

VIDEO: Content Is a Marketing Currency for Citibank

10y ClickZ News Staff

VIDEO: Content Is a Marketing Currency for Citiban...

ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...

View article
Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Malaysia
Asia

Citibank Optimizes Retargeting Campaign to Drive Credit Card Signups in Mal...

11y Adaline Lau

Citibank Optimizes Retargeting Campaign to Drive C...

Marketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...

View article
Engagement and Conversion Through Sharing Photos on Mobile
Asia

Engagement and Conversion Through Sharing Photos on Mobile

12y Darren Yan

Engagement and Conversion Through Sharing Photos o...

With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...

View article
The Good and the Evil of Branded Keywords
Asia

The Good and the Evil of Branded Keywords

13y Antony Yiu

The Good and the Evil of Branded Keywords

If you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Read More...

View article