We spoke with Citi’s Managing Director, Gonca Latif-Schmitt, to learn more about Citi Commercial Cards is using AI chatbot technology within the large...
View articleClickZ and Freedman International surveyed more than 500 senior global marketers in the U.S. and U.K. to ask them what challenges and opportunities th...
View articleBrad Jakeman, president of PepsiCo Global Beverage Group, talks to ClickZ about how he helped build the company’s digital culture, as well as how Peps...
View articleRecent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruitio...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during April. Read More...
View articleIt is more important than ever to align your digital strategy with those age-old, simple questions - the five Ws with the one H. They will increase yo...
View articleClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away ...
View articleMarketers in Malaysia are starting to integrate creative optimization into their remarketing campaigns to drive conversions. Read More...
View articleWith the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns. Read More...
View articleIf you're a company with multiple product lines, consider these solutions to avoid outbidding one another. Read More...
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