click fraud

internetfraud

MRC to Issue Guidelines for Non-Human Traffic

Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

How Can Brands Fight Online Video Fraud?

shutterstock-132959744 May 30, 2014 - In order to avoid becoming victims of online video fraud, brands need to institute internal screening methods and utilize technology from third parties, experts say. Comments

Off-Ramping Bad Traffic to Get to the Good Traffic

off-ramp-bad-traffic May 16, 2014 - In order to get more "good," high-quality traffic, you must "off-ramp" the bad traffic. Here are four ways to do that. Comments

Display Media Bots? (5 Ways to Double Down on Search)

robots Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments

Google Buys London Firm Spider.io to Fight Ad Fraud

Google Logo Feb 24, 2014 - Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware spread by botnets. Comments

IAB: Fraudulent Traffic Creates Loud Bang

new-iab-logo Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising was explored, debated, and discussed. Comments

A Digital Resolution for 2014: Break Bad Habits in Ad Tech

shutterstock-146486498 Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments

Pixalate: Free Ad Viewability, Fraud Detection for Brands & Agencies

2013-12-17-1315 Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend... Comments

End the Ad Bot Madness!

A silver toy robotic dog Oct 21, 2013 - Who is to blame for the proliferation of bots? There are no innocents in this game. Comments

Brand Advertisers: Escaping an Ecosystem of Digital Advertising Fraud

internetfraud Oct 10, 2013 - Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers can take to stop participating in fraudulent acts against their companies. Comments

Fake Display Ad Impressions Comprise 30% of All Online Traffic [Study]

us money currency fraud cash american Oct 10, 2013 - Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Comments

The Annoying Consequences of an Awesome System

robots Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments

How to Protect Your Brand From Click Fraud in China

fraud Dec 30, 2011 - You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Comments

How to Avoid Click Fraud in Mobile Marketing Campaigns

fraud Nov 9, 2010 - Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Comments

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