click fraud

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What Can Data Do to Stop Cybercrime?

Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments

4 Ways Publishers Can Scale Programmatic and Quality

programmatic Jun 22, 2015 - Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets toward progammatic. Comments

Save the Date: "One-Stop Digital" for Big Data & Analytics

cz-ct-big-data-analytics-badge Jun 16, 2015 - ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and will take place from June 30 to July 2, 2015. Comments

Prepare for the "Flight to Quality" in Programmatic

programmatic May 29, 2015 - The concept of "flight to quality" applies to media buying, as advertisers don't want to risk spending money on out-of-view ads or fraudulent traffic. Comments

Bad Ads Range From Annoying to Dangerous

Malware cyber criminal Feb 20, 2015 - Growth in the digital publishing industry leaves the door open for ad fraud, which can vary from simply annoying to very dangerous for advertisers and users alike. Comments

Programmatic Inventory Isn't Black or White

shutterstock-150989840-programmatic Feb 10, 2015 - The programmatic buying space is becoming even more complicated. How can you stay up to speed and ensure you're getting quality, consistent inventory? Comments

Watch Out: How Click Fraud Is Taking Over and What to Do About It

uncovering-fraud-header Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

Tectonic Shift - When Robots Attack

Robot office worker Dec 15, 2014 - A recent study shows that a large chunk of impressions are caused by bots - what are you doing to ensure your clients are only buying real human viewers? Comments

Brands Will Lose Billions to Bots in 2015 [Study]

shutterstock-115174939 Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions, and 52 percent of sourced traffic is fraudulent. Comments

2015 Publisher Predictions

digital-publishing Dec 8, 2014 - As publishers look toward 2015, what are the key areas they should focus on? Comments

A Beginner’s Guide to Programmatic Media

beginner-guide Dec 4, 2014 - Programmatic shows no signs of slowing down, so it's time we understand exactly what it means for us as marketers. Comments

If You’re Buying Viewable Impressions, Demand Time Slots

online-video-advertising Dec 3, 2014 - Even though viewable impressions represent a huge improvement over CPC or CPM, marketers still must ask for specific time slots in order to ensure they aren't wasting their budgets. Comments

What Can DDoS Attacks Mean for Black Friday and Cyber Monday?

shutterstock-115174939 Nov 26, 2014 - This weekend's huge number of online shoppers could result in an influx of cyber crime. Two experts discuss how DDoS attacks can affect retailers and how marketers can prevent them. Comments

Facebook Clamps Down on Fake "Likes" to Protect Businesses

A desktop monitor with 'Beware Fraud' on the screen Oct 8, 2014 - The social network is tackling scammers who seek to produce fake Likes. Comments

Sophisticated Cyber Criminals Cost Brands Billions

shutterstock-115174939 Oct 8, 2014 - During an Ad Week presentation last week, Michael Tiffany, chief executive of White Ops, explained ad fraud and the bots that make it possible. Comments

You Don’t Have to Buy Bad Programmatic Traffic, Unless You Want To

bad-programmatic-traffic Oct 6, 2014 - It's not that difficult to determine if you are buying bad programmatic traffic, provided you actually want to know. Comments

IAB’s Definition of "Illegitimate Activity" in "Anti-Fraud Principles" Needs Clarification

shutterstock-178139075 Sep 23, 2014 - The principles could help form an industry-wide standard of what illegitimate traffic is, but experts say the definition of "illegitimate activity" requires further explanation. Comments

Programmatic Is Awesome and It’s OK to Be Afraid

programmatic-advertising Sep 8, 2014 - As programmatic continues to gain ground in the ad-tech industry, some marketers are wary of its shortcomings. Here's why programmatic buying is actually awesome - and why it's OK to be a little bit afraid. Comments

Compounding Challenges for the Digital Publisher

digital-publishing Sep 2, 2014 - As the industry continues to evolve, publishers must adapt to the changing landscape. Here are eight of the biggest challenges publishers are facing right now. Comments

MRC to Issue Guidelines for Non-Human Traffic

internetfraud Aug 6, 2014 - The Media Rating Council has plans to issue guidelines that will help digital marketers identify vendors and platforms to better combat fraudulent non-human traffic. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

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