Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression and click traffic. Comments
Feb 24, 2014 - Google has bought out London-based fraud prevention startup Spider.io in an effort to protect its advertising business model from ad-clicking malware spread by botnets. Comments
Feb 13, 2014 - Quiet confidence and a sense of purpose pervaded the 2014 IAB Annual Leadership Meeting, where everything from fraudulent traffic to native advertising was explored, debated, and discussed. Comments
Jan 13, 2014 - In 2013, the ad tech industry formed some bad habits and developed a tolerance for behavior that is destructive to the entire ecosystem. Comments
Dec 18, 2013 - Columnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detect fraud and get performance data to improve their digital marketing campaigns and optimize media spend... Comments
Oct 21, 2013 - Who is to blame for the proliferation of bots? There are no innocents in this game. Comments
Oct 10, 2013 - Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers can take to stop participating in fraudulent acts against their companies. Comments
Oct 10, 2013 - Fraudulent or fake display-ad impressions account for as much as 30% of all online traffic today, according to new research from MdotLabs. Comments
Oct 4, 2013 - Sure, bots and fraud are problems in the online advertising space. Would we rather return to the archaic Nielsen panel monitoring of old? Comments
Dec 30, 2011 - You can proactively place limits on your campaign to reduce the risk of click fraud. Here's how. Comments
Nov 9, 2010 - Implementing a performance-based mobile campaign? Start by asking your ad network these questions, Comments
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Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014