Aug 13, 2014 - At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Here is a recap of his presentation, including his thoughts on the core components of mobile. Comments
May 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during April. Comments
Dec 24, 2013 - As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you all the very best over the holidays and for the coming New Year. Comments
Dec 17, 2013 - The inaugural ClickZ Live New York, formerly known as SES New York, will begin with a bang, as Randi Zuckerberg opens up the ball as the keynote speaker. Comments
Nov 28, 2013 - On behalf of the entire team at ClickZ, we wanted to wish all of our readers a Happy Thanksgiving. Comments
Nov 19, 2013 - ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication... Comments
Dec 13, 2012 - ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a report. Comments
Nov 9, 2012 - Flooded homes, ruined cars, blacked out streets... these are the kinds of things you see "somewhere else," not in New York City. Despite the devastation caused by Sandy, ClickZ weathered the storm. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT