ClickZ Live

ClickZ Live Toronto ClickZ Live Toronto (June 23-25, 2015) brings together the industry's leading practitioners and marketing strategists to deliver a comprehensive agenda covering data-driven marketing, content strategy, search, social media, mobile, local, email and more, over 3 days of sessions, keynotes, training workshops and networking. Watch this space for ClickZ's coverage and to find out more about the event, visit clickzlive.com/toronto.

004-allstate

5 PPC Tips from ClickZ Live Toronto

Jun 26, 2015 - To have the best possible PPC campaigns, Finhas Jhaveri of Allstate Insurance recommmends paying equal attention to branded and generic keywords and thinking in terms of different devices. Comments

Snapchat Leads to 'Bestie Brands' #CZLTO

snapchat-logo Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session. Comments

Twitter: Real-Time Engagement Comes From Small Moments #CZLTO

twitter-logo Jun 25, 2015 - "Twitter is a bridge, not an island," said Jamie Michaels, head of brand strategy and advocacy for Twitter Canada, talking about the platform's real-time impact during his ClickZ Live keynote. Comments

5 Tips for 'Unignorable Creative' from Pepsi #CZLTO

pepsibottles Jun 25, 2015 - During a keynote at ClickZ Live, PepsiCo Canada's senior director of marketing for Frito-Lay shared some top tips for coming up with creative campaigns that can't be ignored. Comments

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

lululemon Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in. Comments

Core Strength Is Key, Both In Athletics and Marketing #CZLTO

toronto Jun 24, 2015 - Brand excellence trickles down to the podium, according to Canadian Olympic Committee CMO Derek Kent, who discussed the importance of social during his ClickZ Live keynote. Comments

Marketing Secrets from the CMO of Canadian Olympic Committee

keynote-derek-kent Jun 22, 2015 - Leading up to his keynote session at ClickZ Live Toronto, CMO Derek Kent talks about how the Canadian Olympic Committee used innovation to help drive change in the sports marketing world. Comments

Uncovering PPC Best Practices With Allstate Insurance

allstate-insurance-logo Jun 10, 2015 - In the lead up to his presentation at ClickZ Live Toronto, Finhas Jhaveri, Manager of Digital & Cultural Marketing at Allstate Insurance Canada chats to us about PPC best practices. Comments

Is YouTube a Social Network?

youtube-logo Jun 9, 2015 - Most people don't seem to consider YouTube a social network, but they ought to. The overwhelming majority of views of brand-related content come from user-generated content. Comments

Social Media Marketing Beyond Twitter and Facebook

anastassia-boguslavskaya-185x114 May 22, 2015 - In advance of her session at ClickZ Live Toronto, Chief Marketing Officer of shopbake.com, Anastassia Boguslavskaya chats to us about how marketers should look beyond the social media giants to engage customers. Comments

ClickZ, SEW, ClickZ Live, and SES Acquired by Blenheim Chalcot

blenheim-chalcot Apr 21, 2015 - ClickZ, SEW, ClickZ Live, and SES have been bought by Blenheim Chalcot in a move that is guaranteed to create a stronger brand that is bigger and better than ever before. Comments

VIDEO: Weather Data Shines on Programmatic Ad Buys

weather-data Apr 13, 2015 - The Weather Channel's Jeremy Hlavacek explains how a combination of big data and programmatic can maximize spend for marketers. Comments

VIDEO: Taking a JSwipe at Millennials in a Social World

david-yarus-jswipe Apr 10, 2015 - "Jewish Tinder" founder David Yarus speaks to ClickZ about how JSwipe leverages its Millennial audience on social media. Comments

'Jewish Tinder' Founder Gives 10 Tips to Make Social a Match for Marketers

social-sharing Apr 8, 2015 - Ten tips to make social work for your business, from JSwipe founder David Yarus. Comments

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

robin-zucker-playboy-czlny Apr 7, 2015 - In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a substantial footprint on social. Comments

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

robin-zucker-playboy-czlny Apr 6, 2015 - In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the company’s content marketing approach, from its brand-new website to its Facebook strategy to its partnership... Comments

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

julie-booth-ninewest Apr 6, 2015 - In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strategy and how it partners with fashion bloggers. Comments

The Goldfish Generation: Attention Is the New Currency for Advertisers

emerging-seeding-growth-1 Apr 6, 2015 - Our attention spans are becoming shorter and shorter, so marketers must strive to capture consumers' attention with creative, real-time campaigns. Comments

Visual Social Media, Big Data, & Paid Advertising Converge at ClickZ Live New York

Convergence analytics Apr 6, 2015 - A look at several trends that stood out over two days of the ClickZ Live New York conference last week. Comments

VIDEO: The Power of Instagram for E-Commerce in Indonesia [#CZLJKT]

instagram-icon-large Apr 5, 2015 - Speaking at ClickZ Live Jakarta, Sri Safitri, chief marketing officer for Telkom Telstra, discussed how small to medium-sized businesses (SMBs) and brands in Indonesia are using Instagram as a central part of the e-commerce journey. Comments

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

lee-nadler-mini-czlny Apr 3, 2015 - In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social buzzwords and interacts with Mini owners in real time. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...