ClickZ Live

ClickZ Live Chicago ClickZ Live Chicago (Nov 3-6, 2014) brings together the industry's leading practitioners and marketing strategists to deliver a comprehensive agenda covering email, display, attribution, big data, social media, content integration (and more!) over 4 days of sessions, keynotes, training workshops and networking. Watch this space for ClickZ's coverage and to find out more about the event, visit clickzlive.com/chicago.

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Q&A: Walgreens’ Seth Meisel

Oct 30, 2014 - In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Comments

Two Critical But Often Overlooked Email Marketing Metrics

metrics-that-matter Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy. Comments

Q&A: Tribune Publishing's Carolyn Shelby

SEO Tips Oct 23, 2014 - In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the coming year. Comments

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

ses-denver-2014 Oct 17, 2014 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand. Comments

Q&A: Cisco’s Brendan O’Brien

cisco-headquarters Oct 16, 2014 - In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services as the world becomes more and more mobile. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2, 2014 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing. Comments

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

ClickZ Live Mobile App Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers at Yahoo, Amazon, Hootsuite, and more. Comments

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

Chocolate and Social Media: A Deliciously Perfect Marketing Mix

chocolate-social-media Aug 25, 2014 - In this video, Chris Pemberton, digital brand manager for Ghirardelli Chocolate Company, gives insights into the brand's marketing strategy and how important social media is to the mix. Comments

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

ClickZ Live Mobile App Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many aspects of digital marketing. Comments

TV Is Not Dead - It Has Moved to Different Platforms

As Seen on TV Aug 18, 2014 - Two speakers at ClickZ Live San Francisco discuss the inherent differences between mobile and television content, and how understanding apps is the way for the U.S. broadcasting market to catch up with its European counterpart. Comments

Winning Consumer Attention: Amazing Content + True Native Distribution

content-marketing-megaphone Aug 18, 2014 - According to a session at ClickZ Live San Francisco, in order to win over consumers, marketers must produce quality, engaging content and utilize a true native distribution strategy. Comments

630% ROI: A Stat Worth Caring About [#CZLSF]

roi-shutterstock-180528335 Aug 15, 2014 - At their session at ClickZ Live San Francisco, the Portland Trail Blazers' Dewayne Hankins and Sq1's Gabe Winslow explained how they improved digital ticket sales to achieve a 630 percent return on investment. Comments

Social Engagement Comes in Many Forms [#CZLSF]

Social Media Sharing Aug 15, 2014 - At her session at ClickZ Live San Francisco, IBM's social business strategist discussed the ways in which several brands have excelled at engagement. Comments

MMA's Greg Stuart: Why Mobile Matters [#CZLSF]

czlsf-greg-stuart-video Aug 14, 2014 - In this video interview, Greg Stuart, CEO of the Mobile Marketing Association, talks about the huge opportunities that exist for marketers in mobile. Comments

Mondelez's Bonin Bough on Marketers and the "Hackonomy" [#CZLSF]

bonin-bough-czlsf-video Aug 14, 2014 - In this video, Bough discusses the meaning of the term "hackonomy" and explains how brands that disrupt the norm will come out on top, as well as what this means for future generations of marketers. Comments

Variation in Content Creation Is Trick to Winning Social [#CZLSF]

content Aug 14, 2014 - A look at the day two keynote panel at ClickZ Live San Francisco, a fireside chat with Facebook, Hootsuite, Ghirardelli, YouTube and the Online Marketing Institute's Aaron Kahlow. Comments

Mastering the PPC Challenge: Break-Even CPC and More [#CZLSF]

PPC Aug 14, 2014 - At the "Mastering the PPC Challenge" session at ClickZ Live San Francisco, we covered one of the biggest challenges for PPC marketers: getting on top and staying there. Comments

Influencing the Influencer Is Key to Effective Content Marketing [#CZLSF]

ClickZ Live Mobile App Aug 13, 2014 - Lee Odden, CEO of TopRank Online Marketing, speaks about the co-creation of content and how it can truly "influence" the overall marketing message. Comments

MMA Emphasizes the Importance of Mobile in Marketing Mix [#CZLSF]

czlsf-stuart-speaking Aug 13, 2014 - At the afternoon keynote at ClickZ Live San Francisco on Tuesday, Greg Stuart of the MMA stressed the importance of mobile in the marketing world. Here is a recap of his presentation, including his thoughts on the core components of mobile. Comments

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