ClickZ Live

ClickZ Live New York ClickZ Live New York (Mar 30 - Apr 1, 2015) brings together the industry's leading practitioners and marketing strategists to deliver a comprehensive agenda covering data-driven marketing, content strategy, search, social media, mobile, local, email and more, over 3 days of sessions, keynotes, training workshops and networking. Watch this space for ClickZ's coverage and to find out more about the event, visit clickzlive.com/newyork.

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Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

Feb 13, 2015 - In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Comments

Mobile Marketing: An Interview With Diane Pease From Cisco

cisco-clickz-live Feb 2, 2015 - In advance of her session at this year's ClickZ Live New York, Cisco's Diane Pease talks about the importance of developing a mobile marketing strategy. Comments

Learn Marketing Secrets From Leading Brands at #CZLNY

clickz-live-ny-brands Jan 9, 2015 - Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital marketing success. Comments

VIDEO: Proactive Crisis Management Begins Before the Crisis [#CZLBKK]

20nov14-czlbkk-starwood-pic Nov 21, 2014 - In this video interview, Starwood's Yingrekha Langulasena shares her key points for crisis management on social media. Comments

VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK]

20nov14-czlbkk-crispin-sheridan-pic Nov 20, 2014 - In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising. Comments

VIDEO: The Importance of Content Around Intent [#CZLBKK]

20nov14-czlbkk-mike-grehan-pic Nov 20, 2014 - In this video interview, Acronym's Mike Grehan talks about the evolution of search and why quality over quantity is as important as ever when it comes to content. Comments

VIDEO: Mom’s the Word for McDonald’s and Quaker

marketing-to-moms Nov 11, 2014 - When it comes to content marketing for brands trying to target mom's, redefined messages on social networks and blogs could be the way forward. Hear what McDonald's and Quaker are doing. Comments

TD Bank Group: Turning Big Data Into Valuable Data [#CZLCHI]

shutterstock-143575819 Nov 7, 2014 - In his presentation at ClickZ Live Chicago, Garry Przyklenk, manager of analytics implementation at TD Bank Group, shared three ways marketers can glean valuable data from a big data reservoir. Comments

VIDEO: The A.R.T. of Engagement Begins With the Customer Experience [#CZLCHI]

brian-solis-clickz-live Nov 6, 2014 - In this video interview, Altimeter Group’s Brian Solis shares the importance of experience in the four moments of truth and explains how the "A.R.T." of engagement can change marketing. Comments

Expedia: User-Generated Videos Add Relevancy to Travel Campaigns [#CZLCHI]

shutterstock-144112840 Nov 6, 2014 - At ClickZ Live in Chicago, Noah Tratt, global senior vice president of media solutions at Expedia, explained how to use user-generated videos to create personal relevance among consumers. Comments

Google Talks Data Visualization at ClickZ Live Chicago

data-numbers-analysis-man Nov 4, 2014 - Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story. Comments

The Customer Experience Is Key, in Every Channel and at Every Interaction

customers Oct 31, 2014 - Hard-sell advertising messages don't cut it in today's multimedia messaging universe. Instead, meet your customers where they live. Comments

Q&A: Walgreens’ Seth Meisel

walgreens-clickzlive Oct 30, 2014 - In advance of his session at ClickZ Live Chicago, Walgreens’ Seth Meisel shares his best remarketing and prospecting strategies. Comments

Two Critical But Often Overlooked Email Marketing Metrics

metrics-that-matter Oct 27, 2014 - Although they often don't get the attention they deserve, click reach and the ability to determine the value of an email address are valuable metrics to have in your email analytics strategy. Comments

Q&A: Tribune Publishing's Carolyn Shelby

SEO Tips Oct 23, 2014 - In advance of her session at ClickZ Live Chicago, Tribune Publishing's Carolyn Shelby talks about how marketers should be thinking about SEO in the coming year. Comments

[#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

ses-denver-2014 Oct 17, 2014 - Keynote speaker John Gagnon says that turning up first in mobile search is more important than ever before, and businesses that want to stay competitive will have to utilize better tools to predict demand. Comments

Q&A: Cisco’s Brendan O’Brien

cisco-headquarters Oct 16, 2014 - In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services as the world becomes more and more mobile. Comments

Q&A: Twitter’s Sebastian Turner

New Twitter logo Oct 9, 2014 - In advance of his session at ClickZ Live Chicago, Twitter's Sebastian Turner talks about how Twitter Ads can fit into the purchase journey, what strategies marketers should be employing across devices, and more. Comments

Q&A: Expedia's Noah Tratt

ClickZ Live Mobile App Oct 2, 2014 - In advance of his session at ClickZ Live Chicago, Expedia's Noah Tratt shares how his global brand is tackling the challenges of cross-platform, multi-screen marketing. Comments

Insights, Tricks, Mistakes, and Future Trends Digital Marketers Should Know [Video]

ClickZ Live Mobile App Sep 25, 2014 - In these video interviews from ClickZ Live San Francisco, you will glean insights, get tips, and hear about future trends from leading digital marketers at Yahoo, Amazon, Hootsuite, and more. Comments

How Will E-Commerce Evolve to Reflect Real-World Purchasing Behavior?

buy-now Aug 26, 2014 - Creating innovative purchasing systems to better reflect people's online behaviors can have greater influence than forcing users into a single "buy" option. Comments

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