Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says. Comments

Universal McCann Wins Clorox Digital Business

Jun 10, 2011 - Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Comments

Clorox Sponsors First 'DailyBuzz' Site from Federated Media

dailybuzz-moms May 4, 2011 - Series of new sites will curate content on specific topics with a variety of brands attached. Comments

Best Sites, Best Advertising Opportunities

Sep 2, 2010 - The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. Comments

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