Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says. Comments
Jun 10, 2011 - Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Comments
May 4, 2011 - Series of new sites will curate content on specific topics with a variety of brands attached. Comments
Sep 2, 2010 - The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
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September 30, 2014
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