Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however, remain somewhat low, indicating the brand might have missed an opportunity with user-generated content, one expert says. Comments
Jun 10, 2011 - Win for UM in San Francisco includes Green Works, Pine-Sol, Kingsford, and other brands Comments
May 4, 2011 - Series of new sites will curate content on specific topics with a variety of brands attached. Comments
Sep 2, 2010 - The best websites of 2010 all offer a unique take on their respective content category and the ability to attract millions of engaged Internet users. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT