Jul 16, 2014 - The video creation platform allows small businesses to create effective video marketing content in the cloud without the expensive, complicated hassle of other products. Comments
Jun 26, 2014 - The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being allocated. Comments
May 27, 2014 - The portfolio of cloud-based and on-premise offerings allows clients to select a combination of products based on their needs, IBM says. Comments
May 15, 2014 - Adobe has rolled out a series of new tools, including Adobe Media Optimizer and Adobe Analytics. Comments
May 12, 2014 - What are marketers to do during climate change, when these marketing clouds form and darken? Comments
Mar 26, 2014 - While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," integration is key. Comments
Mar 25, 2014 - The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets, marketing work flows, and Adobe products. Comments
Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Comments
Aug 23, 2013 - Before you invest serious time or money into jumping on the latest buzzword bandwagon, stop and think about how it will actually benefit you. Comments
Oct 22, 2012 - Salesforce has expanded the capabilities of Marketing Cloud, its new marketing software, by adding a host of data analytics features. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
Wednesday, July 23, 2014