CMO

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The Keys to the Cloud

Oct 8, 2014 - Email marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Comments

The Marketer Happiness Quotient: Technology Is Your Friend

happy-faces-sad Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation technology, can be the key to increasing your employee engagement rates. Comments

The Beautiful Game...of Data

data2 Aug 28, 2014 - Instead of the commonly used "Moneyball" analogy, here's a look at how to use data to connect with consumers through the lens of another sport: soccer. Comments

Social Media and the Challenge Facing CIOs

chief-information-officer Aug 27, 2014 - Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?" Comments

Things Are Looking Up, According to the CMO Council

marketing-game-plan Aug 25, 2014 - After several disappointing years, chief marketing officers (CMOs) are finally seeing marked improvement within the industry. Comments

2015 Planning - Big Budget Considerations for Every CMO

budget-money-jar Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible. Comments

Digital Marketing Performance Increasingly Affects CMO Compensation [Study]

business-people Aug 1, 2014 - The Chief Marketing Officer Council’s new CMO Compensation Report suggests that CMO base compensation tends to increase as a company’s digital marketing performance improves. More than one-third of CMOs who earn $350,000 a year or more responded that... Comments

Why Marketing Automation Is Driving a Bigger Role for the CMO

automation-shutterstock-136061006 Jul 31, 2014 - The newest technology available has led to the expansion of the scope of the chief marketing officer's role. But in some cases, the data-collection technology is outpacing the marketer's skill in knowing how to use it to make strategic business decisions... Comments

Marketers Must Understand Digital Transformation In a Modern World

business-transformation Jul 24, 2014 - Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Comments

The First Month in Start-Up/SME Marketing (Part 3)

startup-lightbulb-man Jul 16, 2014 - Part three of this five-part series takes a deeper look into a start-up's marketing plan, and more specifically looks at how you can implement content marketing to ensure success in your start-up or small business. Comments

Great Marketing Technology Cannot Succeed Without Great Strategy

marketing-organization Jul 15, 2014 - Without developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Comments

Is the CMO Dead?

chief-marketing-officer Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments

The Gladiators Fight: CMOs vs. CIOs

battle Jun 26, 2014 - The introduction of cloud computing has changed the way chief marketing officers and chief information officers interact, and where budgets are being allocated. Comments

Digital Marketing People on the Move: May 2014 Roundup

digital-hugging Jun 2, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during May. Comments

Is Card-Linked Marketing the New Hidden Jewel?

happy-credit-card-shopper May 6, 2014 - Although card-linked marketing has proved to be an efficient strategy, it is underutilized by chief marketing officers, says a study from Bank of America. Comments

Would You Rather Be a DMP or an ESP?

4-question-marks Apr 23, 2014 - Recent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions world. Comments

Don’t Put All of Your Content Eggs in One Basket [Study]

cmo-logo-final-color-rev Apr 2, 2014 - The most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your content across various formats and platforms. Comments

The Enterprise Strikes Back: Oracle Corporation Acquires BlueKai

Oracle logo Feb 25, 2014 - Oracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Comments

VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple

isobar-coceos Feb 3, 2014 - The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges. Comments

VIDEO: MRY's Berkowitz Says "Marketers Drinking Their Own Kool-Aid" for Super Bowl

mry-berkowitz-screenshot Jan 22, 2014 - MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV. Comments

Learn How to CTRL+ALT+DELETE Your Digital Marketing

reboot Jun 19, 2013 - Reboot your marketing plan by learning how to apply these three steps. Comments

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