Inside CNN Digital’s $20 million bid for global domination in mobile and video news
Media

Inside CNN Digital’s $20 million bid for global domination in mobile and vi...

7y Andy Favell

Inside CNN Digital’s $20 million bid for global do...

CNN Digital’s Alex Wellen briefs ClickZ on the company’s direction on mobile, video and distributed content. Read More...

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Stats of the Week: Mobile ad revenue, mobile ad blocking
Display Advertising

Stats of the Week: Mobile ad revenue, mobile ad blocking

8y Mike O'Brien

Stats of the Week: Mobile ad revenue, mobile ad bl...

This week's stats round-up is all about mobile advertising: its growth around the world, both in terms of revenue and the frequency that it's blocked....

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Stats of the week: Six Snapchat figures from Mary Meeker
Social Media

Stats of the week: Six Snapchat figures from Mary Meeker

8y Mike O'Brien

Stats of the week: Six Snapchat figures from Mary ...

Mary Meeker's annual trends report was full of interesting stats. Here are six about Snapchat that demonstrate what a threat the platform poses to Fac...

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The present and future of online video ads
Media

The present and future of online video ads

8y Idris Nagri

The present and future of online video ads

As an advertising category, video seems unstoppable. It’s gaining ground on Facebook and Instagram. As a creative canvas, it’s full of po...

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YouTube's Kyncl reveals why digital video will win the decade, in four words
Conference Coverage

YouTube's Kyncl reveals why digital video will win the decade, in four word...

8y Mike O'Brien

YouTube's Kyncl reveals why digital video will win...

We're early into 2016, but Robert Kyncl, chief business officer of YouTube isn't just making predictions for this year; he's calling it for the decade...

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And the top digital marketer in the presidential race is...
Marketing

And the top digital marketer in the presidential race is...

9y Mike O'Brien

And the top digital marketer in the presidential r...

There are nearly 20 politicians currently vying to be the next president of the United States. Which of them has the best digital marketing? Here are ...

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Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer
B2C Email Marketing

Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

9y Jeanniey Mullen

Keys to Strong Marketing Networking: It's Not Just...

Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here...

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4 Steps for Building a Mobile-First Culture
Media

4 Steps for Building a Mobile-First Culture

9y Alan Cutter

4 Steps for Building a Mobile-First Culture

Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you...

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Snapchat Looks to Reinvigorate Discover With New Feature
Social

Snapchat Looks to Reinvigorate Discover With New Feature

9y Yuyu Chen

Snapchat Looks to Reinvigorate Discover With New F...

The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Read More...

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Havas and NewsCred Partner to Source Content From Major News Publications
Media

Havas and NewsCred Partner to Source Content From Major News Publications

9y Emily Alford

Havas and NewsCred Partner to Source Content From ...

Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Read ...

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Discover Gives New Advertising Opportunities to Brands on Snapchat
Social

Discover Gives New Advertising Opportunities to Brands on Snapchat

9y Mike O'Brien

Discover Gives New Advertising Opportunities to Br...

With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fa...

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11 Things You Can Do Right Now to Perfect Your Twitter Profile
Social

11 Things You Can Do Right Now to Perfect Your Twitter Profile

10y Jonathan Rick

11 Things You Can Do Right Now to Perfect Your Twi...

News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...

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Flipboard Buys Rival App Zite to Challenge Facebook Paper
Display Advertising

Flipboard Buys Rival App Zite to Challenge Facebook Paper

10y Idris Nagri

Flipboard Buys Rival App Zite to Challenge Faceboo...

The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Faceboo...

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Optimize Content Marketing for Conversions and Brand Credibility
Media

Optimize Content Marketing for Conversions and Brand Credibility

11y Matthew Kumin

Optimize Content Marketing for Conversions and Bra...

It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t wor...

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BuzzFeed Beefs Up Video With Social Lab, CNN Deal
Media

BuzzFeed Beefs Up Video With Social Lab, CNN Deal

11y Idris Nagri

BuzzFeed Beefs Up Video With Social Lab, CNN Deal

BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with ...

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It Takes More Than Translation to Go Global
Marketing

It Takes More Than Translation to Go Global

11y Sarah Negugogor

It Takes More Than Translation to Go Global

As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuab...

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Social Platform Used by GOP and Obama White House Launches Product Set
Marketing

Social Platform Used by GOP and Obama White House Launches Product Set

12y Idris Nagri

Social Platform Used by GOP and Obama White House ...

As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients includi...

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Gallery: What Cyber Monday Looks Like
Media

Gallery: What Cyber Monday Looks Like

12y Idris Nagri

Gallery: What Cyber Monday Looks Like

Snapshots of the web's top sites on a key shopping day. Read More...

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Facebook Draws More Video Viewers Than Hulu
Media

Facebook Draws More Video Viewers Than Hulu

13y Idris Nagri

Facebook Draws More Video Viewers Than Hulu

Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Read More...

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Mobile Web or Mobile Apps? Both, Execs Say
Media

Mobile Web or Mobile Apps? Both, Execs Say

13y Idris Nagri

Mobile Web or Mobile Apps? Both, Execs Say

Marketers must embrace both channels to mirror consumer behavior. Read More...

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Worst Weatherman Best Practices
Media

Worst Weatherman Best Practices

13y Idris Nagri

Worst Weatherman Best Practices

A look at how one brand created a great campaign by stirring up a perfect storm of media. Read More...

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Big Brands Check in the New Year
Media

Big Brands Check in the New Year

13y Idris Nagri

Big Brands Check in the New Year

Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Read More...

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Marrying Media Buying and Social Marketing
Media

Marrying Media Buying and Social Marketing

14y Idris Nagri

Marrying Media Buying and Social Marketing

Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Read More...

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Real-Time Storytelling: A Real Story
Social

Real-Time Storytelling: A Real Story

14y Idris Nagri

Real-Time Storytelling: A Real Story

When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Read More...

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