Marketing News & Expert Advice
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CNN
Optimize Content Marketing for Conversions and Brand Credibility
Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy for their business. Comments
BuzzFeed Beefs Up Video With Social Lab, CNN Deal
May 28, 2013 -
BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com.
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It Takes More Than Translation to Go Global
Feb 13, 2013 -
As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers.
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Social Platform Used by GOP and Obama White House Launches Product Set
Sep 19, 2012 -
As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all.
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Gallery: What Cyber Monday Looks Like
Nov 28, 2011 -
Snapshots of the web's top sites on a key shopping day.
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Facebook Draws More Video Viewers Than Hulu
Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments
Mobile Web or Mobile Apps? Both, Execs Say
Jun 7, 2011 -
Marketers must embrace both channels to mirror consumer behavior.
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Worst Weatherman Best Practices
May 12, 2011 - A look at how one brand created a great campaign by stirring up a perfect storm of media. Comments
Big Brands Check in the New Year
Dec 31, 2010 -
Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011.
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Marrying Media Buying and Social Marketing
Aug 26, 2010 - Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Comments
Real-Time Storytelling: A Real Story
Aug 20, 2010 -
When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter.
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