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It Takes More Than Translation to Go Global

Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

Gallery: What Cyber Monday Looks Like

zappos-cybermonday Nov 28, 2011 - Snapshots of the web's top sites on a key shopping day. Comments

Facebook Draws More Video Viewers Than Hulu

Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments

Mobile Web or Mobile Apps? Both, Execs Say

bb-deal-on-iphone Jun 7, 2011 - Marketers must embrace both channels to mirror consumer behavior. Comments

Worst Weatherman Best Practices

May 12, 2011 - A look at how one brand created a great campaign by stirring up a perfect storm of media. Comments

Big Brands Check in the New Year

bravo-andycohen Dec 31, 2010 - Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Comments

Marrying Media Buying and Social Marketing

Aug 26, 2010 - Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Comments

Real-Time Storytelling: A Real Story

jaysearscnn Aug 20, 2010 - When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Comments

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