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Keys to Strong Marketing Networking: It's Not Just For the B2B Marketer

Aug 7, 2015 - Networking is integral to effective marketing strategies, and both B2B and B2C marketers need this skill to increase revenue and brand awareness. Here are ways to test and refine your networking savvy. Comments

4 Steps for Building a Mobile-First Culture

mobilefirst Jul 10, 2015 - Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you can do to help make the transition. Comments

Snapchat Looks to Reinvigorate Discover With New Feature

snapchatdiscoverplatform May 5, 2015 - The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

11 Things You Can Do Right Now to Perfect Your Twitter Profile

Twitter Logo Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

Flipboard Buys Rival App Zite to Challenge Facebook Paper

flipboard app Mar 5, 2014 - The magazine-style news reading app Flipboard has acquired rival application Zite from CNN for an undisclosed amount in an effort to challenge Facebook's Paper. Comments

Optimize Content Marketing for Conversions and Brand Credibility

content-ecosystem Sep 23, 2013 - It’s standard practice in content marketing to say 'brands must act like publishers'. But many brands ask: What kind of publisher? One model won’t work for all B2C and B2B businesses. So it’s key for content marketers to find the right publisher analogy... Comments

BuzzFeed Beefs Up Video With Social Lab, CNN Deal

buzzfeed-homepage May 28, 2013 - BuzzFeed today announced plans to beef up efforts to create more viral video content, with the creation of a social video lab and a content deal with CNN.com. Comments

It Takes More Than Translation to Go Global

cnn-mexico-site Feb 13, 2013 - As people move around more and countries become more diverse, offering regional targeted content in multiple languages will become increasingly valuable to organizations - and their customers. Comments

Social Platform Used by GOP and Obama White House Launches Product Set

rnc-twitterfeed Sep 19, 2012 - As an official Twitter partner, Mass Relevance has access to Twitter's data-laden firehose and is making custom platforms designed for clients including GE, Pepsi, Fox, Patagonia and Major League Baseball available as templated products for all. Comments

Gallery: What Cyber Monday Looks Like

zappos-cybermonday Nov 28, 2011 - Snapshots of the web's top sites on a key shopping day. Comments

Facebook Draws More Video Viewers Than Hulu

Nov 4, 2011 - Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen. Comments

Mobile Web or Mobile Apps? Both, Execs Say

bb-deal-on-iphone Jun 7, 2011 - Marketers must embrace both channels to mirror consumer behavior. Comments

Worst Weatherman Best Practices

May 12, 2011 - A look at how one brand created a great campaign by stirring up a perfect storm of media. Comments

Big Brands Check in the New Year

bravo-andycohen Dec 31, 2010 - Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011. Comments

Marrying Media Buying and Social Marketing

Aug 26, 2010 - Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa. Comments

Real-Time Storytelling: A Real Story

jaysearscnn Aug 20, 2010 - When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter. Comments

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