Marketing News & Expert Advice
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Facebook Draws More Video Viewers Than Hulu
Facebook attracted more unique video viewers in September than Hulu, ESPN, and others, according to Nielsen.
Mobile Web or Mobile Apps? Both, Execs Say
Marketers must embrace both channels to mirror consumer behavior.
Worst Weatherman Best Practices
A look at how one brand created a great campaign by stirring up a perfect storm of media.
Big Brands Check in the New Year
Brands like Bravo, American Eagle Outfitters, and MTV have opted to use check-ins to reward users while ringing in 2011.
Marrying Media Buying and Social Marketing
Ford, Clorox, and Arby's use their media buys to support their social media marketing efforts - and vice versa.
Real-Time Storytelling: A Real Story
When ContextWeb SVP Jay Sears boarded AA Flight 24, he didn't know he'd become a part of a national news story – thanks to Twitter.
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