How brands use WeChat for impact and engagement

Oct 15, 2015 - WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers. Comments

How Brands Harness Instagram for Picture Power

instagram-logo Feb 13, 2014 - A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving toward the visual. Comments

E-mail Marketing in China for Global Retail Brands

databasefeatured Jan 18, 2011 - Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Comments

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