Oct 15, 2015 - WeChat is China's most indispensable app. Here is a look at how brands from Kate Spade to Chanel are using this versatile platform to market to Chinese consumers. Comments
Feb 13, 2014 - A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving toward the visual. Comments
Jan 18, 2011 - Global retailers should not overlook email marketing as an effective way to connect with loyal customers in China. Comments
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET