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Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

Apr 14, 2015 - A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Comments

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

timgoudie-interivew-czlny Apr 1, 2015 - In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages paid social to drive awareness and engagement. Comments

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]

content Mar 31, 2015 - At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle ground between developed campaigns and social posts. Comments

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

coca-cola-coke-soda Mar 31, 2015 - In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing compelling sustainability stories to highly targeted audiences. Comments

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

7reasons-clickz-live Mar 19, 2015 - ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Comments

Is Your Marketing Budget Mobile Enough? [Study]

Budget Mar 18, 2015 - Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and found that a bigger mobile budget will lead to greater ROI. Comments

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

coca-cola-bus Feb 13, 2015 - In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Comments

Coca-Cola Duped Into Tweeting Racist Content

coca-cola-coke-soda Feb 5, 2015 - Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned the quotes into cartoon characters. Comments

3 Things We Learned From This Year’s Super Bowl Ads

football-image Feb 5, 2015 - Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials beyond television. Comments

Digital Marketing People on the Move: January 2015 Roundup

business-professionals Feb 3, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Comments

Super Bowl XLIX Ad Winners and Losers

ClickZ Super Bowl XLIX coverage Feb 2, 2015 - With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad dollars? Comments

Brands Take to Twitter to Cross-Promote During Super Bowl

twitter-logo Feb 2, 2015 - During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Learn Marketing Secrets From Leading Brands at #CZLNY

clickz-live-ny-brands Jan 9, 2015 - Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital marketing success. Comments

Toyota Gets Personal Using Twitter's Tailored Audiences

toyotathon-picture Dec 22, 2014 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. Comments

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

2dec14-coca-cola-eyeka-campaign-video-pic Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out. Comments

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