Marketing News & Expert Advice
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Coca-Cola
Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways
Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both. Comments
The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Comedian Jamie Kennedy Talks Branded Content
Jul 19, 2012 -
Jamie Kennedy Experiment star puts comedy skills to work for Ask.com.
Comments
Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook
Jul 12, 2012 -
SodaStream is using organic social media marketing to get the word out.
Comments
Coke Partners for Summer Foursquare Sweeps
Jun 1, 2012 -
Consumers can win a year's supply of Diet Coke.
Comments
Coca-Cola Aims to Connect With Teens on Tumblr
May 25, 2012 -
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
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Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
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Coca-Cola: Spotify Partnership Is 'Limitless'
Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
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Spotify Branded Apps Follow Streaming Music Ad Trend
Apr 13, 2012 -
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
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Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Facebook Updates Pages, Allowing Brands to Have a History
Feb 29, 2012 -
Coke, Walmart, Hyundai, and others are launch partners.
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7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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Super Bowl XLVII Ads: Winners and Losers
Feb 5, 2013 -
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
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ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air
Jan 30, 2013 -
Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day.
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Why Your Brand Needs to Become a Content King
Jan 10, 2013 -
Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.
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Coca-Cola Relaunches Website as Socially Enabled Digital Platform
Nov 23, 2012 -
The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website.
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Tumblr Woos Brands With Analytics Showing How Content Spreads
Oct 4, 2012 -
Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr.
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Coke Wants to Find Right Place, Right Time for a Pretzel
Jul 27, 2012 -
Can location-based mobile coupons get consumers hungry for a Coke and a pretzel?
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Reinvention and Controversy Surround Olympic Content Marketing Efforts
Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
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LiveIntent
March 29, 2013
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