Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both. Comments
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Jul 19, 2012 -
Jamie Kennedy Experiment star puts comedy skills to work for Ask.com.
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Jul 12, 2012 -
SodaStream is using organic social media marketing to get the word out.
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Jun 1, 2012 -
Consumers can win a year's supply of Diet Coke.
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May 25, 2012 -
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
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May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
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Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
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Apr 13, 2012 -
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
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Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Feb 29, 2012 -
Coke, Walmart, Hyundai, and others are launch partners.
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Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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Feb 5, 2013 -
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
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Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Jan 30, 2013 -
Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day.
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Jan 10, 2013 -
Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.
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Nov 23, 2012 -
The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website.
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Oct 4, 2012 -
Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr.
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Jul 27, 2012 -
Can location-based mobile coupons get consumers hungry for a Coke and a pretzel?
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Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
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April 16, 2013
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April 18, 2013
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