Millward Brown's BrandZ finds other social platforms are "social climbers" too.
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
Coke, Walmart, Hyundai, and others are launch partners.
A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge .
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
In advertising, what a difference two years makes.
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
"Happiness Is" page is aimed at teen bloggers.
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners.
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
Ad:tech panel produces candor and case studies.

June 6, 2012
1:00pm ET / 10:00am PT