Marketing News & Expert Advice
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Coca-Cola
Mellow Mushroom Engages Mobile Audience with Summer Happiness
Aug 30, 2013 - Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base. Comments
ClickZ's Live Super Bowl XLVII Coverage
Feb 3, 2013 -
Check here for data and analysis as commercials air throughout the game.
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ClickZ's Super Bowl XLVII Preview
Feb 1, 2013 -
Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday.
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Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air
Jan 30, 2013 -
Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day.
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Why Your Brand Needs to Become a Content King
Jan 10, 2013 -
Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change.
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Coca-Cola Relaunches Website as Socially Enabled Digital Platform
Nov 23, 2012 -
The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website.
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Tumblr Woos Brands With Analytics Showing How Content Spreads
Oct 4, 2012 -
Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr.
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Social Media - Is Corporate Marketing Really Getting It?
Aug 20, 2012 -
Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms.
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Coke Wants to Find Right Place, Right Time for a Pretzel
Jul 27, 2012 -
Can location-based mobile coupons get consumers hungry for a Coke and a pretzel?
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Reinvention and Controversy Surround Olympic Content Marketing Efforts
Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments
The Digital Olympics
Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments
Coca-Cola's Opener App Gets Teens Excited About TV Ad
Aug 19, 2013 -
Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout.
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Sprint 60 Unlimited Uses Tweets to Fuel Virtual Race During Nascar Event
Jul 26, 2013 -
The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400.
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Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural Point of View
Jun 28, 2013 -
Coca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marketing is to the company, and what consumers can expect to see from Coca-Cola in the coming year.
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Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China
May 30, 2013 -
Insights on how the global campaign has been adapted to the China market.
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Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 -
The initiative includes 61 separate URLs.
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3 Online Video Trends
Apr 25, 2013 -
We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike.
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How to Develop a Multilingual Content Marketing Strategy
Mar 27, 2013 - Coca-Cola is a good example of adapting a global brand for a country-specific audience. Comments
Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways
Feb 7, 2013 -
As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both.
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7 Lessons From the 2013 Super Bowl Commercials
Feb 7, 2013 -
Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word.
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Super Bowl XLVII Ads: Winners and Losers
Feb 5, 2013 -
Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads.
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