Marketing News & Expert Advice
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Coca-Cola
Coca-Cola Aims to Connect With Teens on Tumblr
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
Facebook Shows Fast Growth in Brand Value
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Coca-Cola: Spotify Partnership Is 'Limitless'
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
Spotify Branded Apps Follow Streaming Music Ad Trend
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
Mobile and Tablet Advertisers Score During March Madness
Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices.
Facebook Updates Pages, Allowing Brands to Have a History
Coke, Walmart, Hyundai, and others are launch partners.
Google+ Audience Hard to Come by for Some Brands
A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge .
Facebook Ads Still Pushing Super Bowl Spots
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
Super Bowl 2012 Ads: 3 Trends to Watch
In advertising, what a difference two years makes.
Coke's Super Bowl Ads Will Change With the Game
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
Coca-Cola's New Tumblr Shares Happiness
"Happiness Is" page is aimed at teen bloggers.
ClickZ Holiday Social Showdown: Round One Winners
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
19 Brands Get New Twitter Pages in Time For Holidays
Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners.
ClickZ Holiday Social Showdown: Vote Your Picks!
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
Coke's Mobile Director: We Lack Great Apps
Ad:tech panel produces candor and case studies.
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