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How the Top 5 Brands Are Using Paid Search Ads

Apr 9, 2014 - A look at how five of the world's most valuable brands are utilizing pay-per-click (PPC) search strategies, and what you can learn from their successes and shortcomings. Comments

Digital Marketing People on the Move: March 2014 Roundup

people-on-the-move-pharma-jobs-medium-vga Mar 31, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during March. Comments

Use Niche Marketing to Build Big Profits with CRM

niche-market Mar 24, 2014 - Sometimes in business it's smart to strive to be a "small giant" and spend your time finding a niche, smaller market and being the best at it - in fact, dominating it. Comments

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

sxsw-l Mar 12, 2014 - At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued growth of the Maker movement. These apparently disparate themes are related: in each there is an... Comments

"Real Time" Kills Exclusive Deals

exclusive-shutterstock-171923567 Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity may in fact be one of those things that we give up when we embrace the unexpected nature of the... Comments

Your Corporate Website Is Dead — but Social Audiences Can Bring It Back to Life

shutterstock-120646564 Feb 26, 2014 - Brands should turn to their social audiences, who can provide content that is authentic, constantly changing, and often beautiful and unexpected, to invigorate their corporate websites. Comments

Which Commercials Scored in YouTube's Super Bowl 2014 Ad Blitz?

ad-blitz-youtube Feb 3, 2014 - Ads by Budweiser, Doritos, and Coca-Cola all scored last night, but which of the 55 commercials that aired during the Super Bowl will win the most votes in the post-game voting on the YouTube Ad Blitz? Here's a post-game look at ad trends. Comments

ClickZ’s Super Bowl XLVIII Ad Pregame Show

tmobile-puppies Jan 31, 2014 - Highlights of the week leading up to the Super Bowl include: early releases, censorship, live fan auditions, and even a promise from one advertiser to see a woman quit her job in front of millions. Comments

Coke Toasts 2014 World Cup With Interactive Minibottles

131204-coca-fwc-memorability-ooh-mub-v01-ep-03 Jan 16, 2014 - Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Comments

Coca-Cola's Cut of Gay Marriage Scene: Ad Localization or PR Blunder?

Coca-Cola uses Splunk for data-driven insight Jan 3, 2014 - Coca-Cola is under fire on social media over their editing of an ad campaign that removed a gay union scene from their Irish version: is it localization or a costly PR mistake? Comments

Why Coca-Cola's No-Ad Stance in the Philippines is Genius Cause Marketing

coca-cola-logolj Dec 2, 2013 - Coca-Cola's much touted move to suspend brand advertising in the Philippines in favor of local relief aid is proving to be a big brand win. Comments

Coke Zero Helps Millennials Design the Perfect Ugly Holiday Sweater

coke-zero-sweaters3 Nov 20, 2013 - The brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours. Comments

Find Your Brand's Keynote Content

poptarts-skilaunch Nov 7, 2013 - Is a video or a mobile game a better fit for your band? Comments

Mellow Mushroom Engages Mobile Audience with Summer Happiness

mellow-mushroom Aug 30, 2013 - Mellow Mushroom prompts consumers to enter ten-digit codes to win prizes and offers additional mobile experiences to further appeal to its customer base. Comments

Coca-Cola's Opener App Gets Teens Excited About TV Ad

icoke Aug 19, 2013 - Following the success of the Chok! Chok! Chok! app from last year, Coca-Cola added a social layer for this summer's cross-platform rollout. Comments

Sprint 60 Unlimited Uses Tweets to Fuel Virtual Race During Nascar Event

web-noverno-nascar Jul 26, 2013 - The promotion asked fans to tweet their favorite drivers’ numbers with the hashtag #Sprint60 during the last 30 laps of the Nascar Coke Zero 400. Comments

Cannes 2013 Video: Coca-Cola Focuses on Visual Identity System & Cultural Point of View

cannes-coca-cola Jun 28, 2013 - Coca-Cola's SVP of strategic marketing, North America, talks with ClickZ about what it means to win the prestigious award, how important digital marketing is to the company, and what consumers can expect to see from Coca-Cola in the coming year. Comments

Coca-Cola Kicks Off 'Share A Coke' Summer Campaign in China

cokefeatured1 May 30, 2013 - Insights on how the global campaign has been adapted to the China market. Comments

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

coke-ahh-2 May 2, 2013 - The initiative includes 61 separate URLs. Comments

3 Online Video Trends

somersby-cider Apr 25, 2013 - We're seeing some exciting developments in online video advertising that promise to deliver a better online video marketing experience for brands and consumers alike. Comments

How to Develop a Multilingual Content Marketing Strategy

Mar 27, 2013 - Coca-Cola is a good example of adapting a global brand for a country-specific audience. Comments

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