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Brands Take to Twitter to Cross-Promote During Super Bowl

Feb 2, 2015 - During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Comments

Real-Time Advertising a Staple of the Super Bowl

ClickZ Super Bowl XLIX coverage Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Learn Marketing Secrets From Leading Brands at #CZLNY

clickz-live-ny-brands Jan 9, 2015 - Hear from the UN, Coca-Cola, Unilever, Hilton, TD Bank, Mini, and more as they divulge best practices, tips, tricks, and their secrets to digital marketing success. Comments

Toyota Gets Personal Using Twitter's Tailored Audiences

toyotathon-picture Dec 22, 2014 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. Comments

Coca-Cola China Partners With eYeka for Creative Crowdsourcing

2dec14-coca-cola-eyeka-campaign-video-pic Dec 4, 2014 - Coca-Cola is using crowdsourcing platform eYeka to find fresh content and test brand awareness in China. Comments

From Asia, for Asia, by Asia: How Brands Will Accelerate in 2015

shutterstock-189519140-tsunami Dec 2, 2014 - To stay relevant in today's "disrupted" economy, brands in Asia will be looking at stronger investment in the region's start-ups, predicts Peter Dingle. Comments

7 Marketing Best Practices I Picked Up in Amsterdam

amsterdam-at-dawn Nov 25, 2014 - A trip to Amsterdam brought to light several important marketing lessons that can help you as you move past the holidays and into the coming year. Comments

5 Best Practices for Successful Sweepstakes and Instant-Win Promotions

online-contest Nov 21, 2014 - Creating a shareable online contest with instant gratification is a great way to boost engagement with consumers. What are the best ways to do this? Read on to find out. Comments

Q&A: Cisco’s Brendan O’Brien

cisco-headquarters Oct 16, 2014 - In advance of his session at ClickZ Live Chicago, Cisco's Brendan O'Brien talks about how marketers should be thinking about location-based services as the world becomes more and more mobile. Comments

IAB Highlights Best Campaigns From All Over the World

shutterstock-111655109 Oct 10, 2014 - In its first "What Works & Why Global Insights Report," the Interactive Advertising Bureau focuses on 18 award-winning advertising campaigns and what they did well. Comments

Can Ello Dethrone Facebook?

shutterstock-162169583 Oct 9, 2014 - Brands are welcome to join Ello, but sponsored posts are out of the question, since the hottest new social network is adamantly against advertising. Comments

The Importance of Personalization

coke-personalizedbottles Oct 9, 2014 - Personalization is becoming increasingly important in the digital marketing world, but don't hit consumers with too much personalized content too soon. Comments

Video Marketing Must Be Tailored to Devices [Ad Week]

mobile-video Oct 2, 2014 - Global marketing executives from Facebook, Coca-Cola, Starcom MediaVest, and NBC discussed strategies for creating video content across devices and engaging audiences. Comments

Diet Coke’s New Campaign Taps Social Media to Amplify Its Message

shutterstock-200091398 Sep 24, 2014 - The soda brand will use social channels to spread the message of its "Get a Taste" campaign, engaging the soft drink's biggest fans in areas where they go to express themselves. Comments

Video Ads Are "Taking Over" Spotify

shutterstock-200035424 Sep 8, 2014 - Spotify will offer video ads customized for both mobile and desktop users, giving advertisers an opportunity to connect with customers across platforms. Comments

Fanta Creates All-Vine Comedy Show to Engage Teens

twitter-cast Aug 20, 2014 - The Coca-Cola brand has partnered with influential young Vine comedians to co-create a series of comedic Vine videos for teens and will release one new episode every Friday for six weeks on CollegeHumor.com. Teens can follow the funny at @FantaFun... Comments

App Marketing Costs Continue to Rise

mobile-apps Jul 31, 2014 - According to app marketing technology company Fiksu, the cost of app marketing reached new heights this summer and it's likely to keep climbing. How should marketers deal with these rising costs? Comments

Tweet-a-Coke Seeks to Engage Movie-Going Teens

tweet-a-coke Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens in a new way. Comments

Non-Sponsors Generating Majority of World Cup Online Ad Shares

braziliant-brands-tracker-mid-tournament-2 Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald's. Comments

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