Marketing News & Expert Advice
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Coca-Cola
Comedian Jamie Kennedy Talks Branded Content
Jul 19, 2012 - Jamie Kennedy Experiment star puts comedy skills to work for Ask.com. Comments
Facebook Ads Still Pushing Super Bowl Spots
Feb 7, 2012 -
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
Comments
Digital Planning in 2012: 3 Resolutions To Keep
Feb 6, 2012 -
Instead of diving straight into digital executions, let's examine the bigger picture for this year.
Comments
Super Bowl 2012 Ads: 3 Trends to Watch
Feb 3, 2012 - In advertising, what a difference two years makes. Comments
Coke's Super Bowl Ads Will Change With the Game
Jan 26, 2012 -
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
Comments
Coca-Cola's New Tumblr Shares Happiness
Jan 11, 2012 -
"Happiness Is" page is aimed at teen bloggers.
Comments
ClickZ Holiday Social Showdown: Round One Winners
Dec 8, 2011 -
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
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19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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Coke's Mobile Director: We Lack Great Apps
Nov 11, 2011 - Ad:tech panel produces candor and case studies. Comments
Lessons in Reality TV Product Placement
Oct 6, 2011 - Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Comments
Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook
Jul 12, 2012 -
SodaStream is using organic social media marketing to get the word out.
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Coke Partners for Summer Foursquare Sweeps
Jun 1, 2012 -
Consumers can win a year's supply of Diet Coke.
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Creating Brand Advocacy Through Surprise and Delight Moments
May 29, 2012 -
Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how.
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Coca-Cola Aims to Connect With Teens on Tumblr
May 25, 2012 -
Brand enlists singer Jason Derulo, other celebs to design themes that can be shared.
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Facebook Shows Fast Growth in Brand Value
May 22, 2012 -
Millward Brown's BrandZ finds other social platforms are "social climbers" too.
Comments
Coca-Cola: Spotify Partnership Is 'Limitless'
Apr 18, 2012 -
McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service.
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Spotify Branded Apps Follow Streaming Music Ad Trend
Apr 13, 2012 -
Intel's app suggests songs based on what the Facebook friends of Spotify users listen to.
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Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Facebook Updates Pages, Allowing Brands to Have a History
Feb 29, 2012 -
Coke, Walmart, Hyundai, and others are launch partners.
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Google+ Audience Hard to Come by for Some Brands
Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments
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