Marketing News & Expert Advice
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Coca-Cola
Google+ Audience Hard to Come by for Some Brands
Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments
GameStop And Coke Launch National Scvngr Campaign
Sep 29, 2011 -
It's the largest brand activation yet for the geo-social app.
Comments
Coca-Cola to Expand Spotify Integration
Jul 28, 2011 -
Multi-month campaigns to feature exclusive content.
Comments
What's New in Lifestyle Publications
Jul 28, 2011 - One site delivers a beauty high and the other, a sweet experience. Comments
W+K Connects Coke, Target to Mobile Tech Startups
Jul 6, 2011 -
Brands commit mentors in expansion of two-year-old incubator.
Comments
Facebook Rolls the Carpet for Agency Friends
Jun 22, 2011 -
An agency-designed ad format, a "client council," and other gestures.
Comments
Video Creator Network Expands to Brazil
Jun 22, 2011 -
Poptent connects videographers with advertisers like Coca-Cola and Yamaha WaterCraft
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Building Commerce Around Your Facebook Community
May 19, 2011 - Coca-Cola, Starbucks, Miami Heat, Pawn Stars, and more have set up shop on Facebook. See who else has embraced F-commerce. Comments
Creating Effective - and Profitable - Birthday Emails
May 16, 2011 - Four companies show how easy it is to make your birthday email program more effective and profitable. Part three in a three-part series. Comments
ClickZ Stats: Cross Promotions a Theme in Twitter Promo Trends
Apr 6, 2011 -
Tech and telecom brands accounted for 39 percent of the Promoted Trends in March.
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10 Ways Brands Can Target Moms by Fusing Online Advertising and Social Media
Mar 8, 2011 - Want to engage moms? You have to start by giving her what she wants, keeping her entertained, and making it personal. Comments
Facebook Ads Still Pushing Super Bowl Spots
Feb 7, 2012 -
Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter.
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Super Bowl 2012 Ads: 3 Trends to Watch
Feb 3, 2012 - In advertising, what a difference two years makes. Comments
Coke's Super Bowl Ads Will Change With the Game
Jan 26, 2012 -
Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up.
Comments
Coca-Cola's New Tumblr Shares Happiness
Jan 11, 2012 -
"Happiness Is" page is aimed at teen bloggers.
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ClickZ Holiday Social Showdown: Round One Winners
Dec 8, 2011 -
Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive!
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19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
ClickZ Holiday Social Showdown: Vote Your Picks!
Dec 1, 2011 -
Which brands will have the best social media campaigns this holiday season? Vote each week for your picks!
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Coke's Mobile Director: We Lack Great Apps
Nov 11, 2011 - Ad:tech panel produces candor and case studies. Comments
Lessons in Reality TV Product Placement
Oct 6, 2011 - Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Comments
Coca-Cola Counts on Fans to Spread the Love
Oct 4, 2011 -
Brand's global advertising strategy executive discusses five facets of dynamic storytelling.
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