Coca-Cola

subway-super-bowl

Set It, Forget It Will Ruin You and 4 More Super Bowl Takeaways

Feb 7, 2013 - As consumers, we look forward to being entertained by Super Bowl ads. As marketers, we look for them to inform us. This year's ads did an excellent job of both. Comments

7 Lessons From the 2013 Super Bowl Commercials

Super Bowl XLVII GoDaddy Feb 7, 2013 - Three things were apparent during this year's Super Bowl - you use social to find new consumers, to interact with consumers, and it's a powerful way to get consumers to spread your word. Comments

Super Bowl XLVII Ads: Winners and Losers

tide-super-bowl-stain Feb 5, 2013 - Budweiser, Tide and Oreo emerge as winners, while Coke, Lincoln and Calvin Klein languish as losers in the 2013 crop of Super Bowl ads. Comments

ClickZ's Live Super Bowl XLVII Coverage

toyota-super-bowl-2013 Feb 3, 2013 - Check here for data and analysis as commercials air throughout the game. Comments

ClickZ's Super Bowl XLVII Preview

Super Bowl XLVII Audi Prom Feb 1, 2013 - Here's ClickZ's take on the early Super Bowl advertising highlights this year - and what to look out for on Sunday. Comments

Coke's Super Bowl Promo Uses Fan Votes to Decide Which Outcome Will Air

coke-mirage-60-12 Jan 30, 2013 - Coca-Cola's 2013 Super Bowl promo is using fan votes to determine the outcome of an initial ad that will live online until game day. Comments

Why Your Brand Needs to Become a Content King

coca-cola-polar-bears Jan 10, 2013 - Ads as content are nothing new, but the intensity of the relationship between branded content and consumers is about to change. Comments

Coca-Cola Relaunches Website as Socially Enabled Digital Platform

coca-cola-journey Nov 23, 2012 - The Coca-Cola Company has revived an internal print magazine in digital form in a relaunch of its website. Comments

Tumblr Woos Brands With Analytics Showing How Content Spreads

tumblr-reeses-puffs Oct 4, 2012 - Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr. Comments

Social Media - Is Corporate Marketing Really Getting It?

socialnetworkfeatured Aug 20, 2012 - Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Comments

Coke Wants to Find Right Place, Right Time for a Pretzel

iphoneredeemnow2 Jul 27, 2012 - Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Comments

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Comedian Jamie Kennedy Talks Branded Content

jamiekennedy Jul 19, 2012 - Jamie Kennedy Experiment star puts comedy skills to work for Ask.com. Comments

Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook

sodastream Jul 12, 2012 - SodaStream is using organic social media marketing to get the word out. Comments

Coke Partners for Summer Foursquare Sweeps

coke-4sq Jun 1, 2012 - Consumers can win a year's supply of Diet Coke. Comments

Creating Brand Advocacy Through Surprise and Delight Moments

welovecustomers May 29, 2012 - Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Comments

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...