Nike Takes the Women’s World Cup with #NoMaybes
Media

Nike Takes the Women’s World Cup with #NoMaybes

9y Yuyu Chen

Nike Takes the Women’s World Cup with #NoMaybes

Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...

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Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consumers Through Song
Media

Marketing Music-How Heineken, Coca-Cola, and Beefeater Connected With Consu...

9y Tessa Wegert

Marketing Music-How Heineken, Coca-Cola, and Beefe...

Audio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...

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Digital Marketing People on the Move: June 2015 Roundup
Marketing

Digital Marketing People on the Move: June 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: June 2015 Ro...

A roundup of new hires and promotions in the digital marketing industry during June. Read More...

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Brands' Video Ads Focus on Fathers
Media

Brands' Video Ads Focus on Fathers

9y Mike O'Brien

Brands' Video Ads Focus on Fathers

Though Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in ti...

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Why Brands Need to Invest in Experiential Marketing
Marketing

Why Brands Need to Invest in Experiential Marketing

9y Benjamin Spiegel

Why Brands Need to Invest in Experiential Marketin...

With so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...

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UGC Is the Key to Instagram Success [Study]
Social

UGC Is the Key to Instagram Success [Study]

9y Mike O'Brien

UGC Is the Key to Instagram Success [Study]

User generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...

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Norwegian Airline Creates Emoji URL
Marketing

Norwegian Airline Creates Emoji URL

9y Mike O'Brien

Norwegian Airline Creates Emoji URL

Norwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...

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Apple Is The World's Most Valuable Brand [Study]
Analytics

Apple Is The World's Most Valuable Brand [Study]

9y Mike O'Brien

Apple Is The World's Most Valuable Brand [Study]

Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...

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Tweets of the Week: Farewell, Don Draper and David Letterman
Social

Tweets of the Week: Farewell, Don Draper and David Letterman

9y Mike O'Brien

Tweets of the Week: Farewell, Don Draper and David...

This TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...

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Mad Men Drives Coke’s Digital Consumption By 991%
Data insights

Mad Men Drives Coke’s Digital Consumption By 991%

9y Yuyu Chen

Mad Men Drives Coke’s Digital Consumption By 991%

The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...

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Mothers' Day Marketing Is Not Just About the Brand
Marketing

Mothers' Day Marketing Is Not Just About the Brand

9y Emily Alford

Mothers' Day Marketing Is Not Just About the Brand

ClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...

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How Advertising Can Benefit From the 'Sharing Economy'
Marketing

How Advertising Can Benefit From the 'Sharing Economy'

9y Jeanniey Mullen

How Advertising Can Benefit From the 'Sharing Econ...

Could the sharing economy be the next way for marketers to boost brand loyalty? Read More...

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Qué Pasa con Marketing? 6 Lessons I Learned in Argentina
Marketing

Qué Pasa con Marketing? 6 Lessons I Learned in Argentina

9y Kristin Kovner

Qué Pasa con Marketing? 6 Lessons I Learned in Arg...

A recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLNY]
Conference Coverage

Brands Should Focus More on Owned "Middleweight Content" Than Social [#CZLN...

9y Mike O'Brien

Brands Should Focus More on Owned "Middleweight Co...

At ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...

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Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]
Conference Coverage

Coca-Cola Shares Story of Sustainability Across Paid Social [#CZLNY]

9y Emily Alford

Coca-Cola Shares Story of Sustainability Across Pa...

In his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing co...

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Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York
Conference Coverage

Top 7 Reasons You Need, Nay, You Must Be at ClickZ Live New York

9y Shivali Bhammer

Top 7 Reasons You Need, Nay, You Must Be at ClickZ...

ClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...

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Is Your Marketing Budget Mobile Enough? [Study]
Media

Is Your Marketing Budget Mobile Enough? [Study]

9y Mike O'Brien

Is Your Marketing Budget Mobile Enough? [Study]

Reviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...

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Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola
Conference Coverage

Social Media & Storytelling: An Interview With Tim Goudie, Coca-Cola

9y Mel Carson

Social Media & Storytelling: An Interview With...

In advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...

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Coca-Cola Duped Into Tweeting Racist Content
Social

Coca-Cola Duped Into Tweeting Racist Content

9y Emily Alford

Coca-Cola Duped Into Tweeting Racist Content

Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned ...

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3 Things We Learned From This Year’s Super Bowl Ads
Marketing

3 Things We Learned From This Year’s Super Bowl Ads

9y Tessa Wegert

3 Things We Learned From This Year’s Super Bowl Ad...

Some of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...

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Digital Marketing People on the Move: January 2015 Roundup
Marketing

Digital Marketing People on the Move: January 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: January 2015...

This is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...

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Super Bowl XLIX Ad Winners and Losers
Media

Super Bowl XLIX Ad Winners and Losers

9y Mike O'Brien

Super Bowl XLIX Ad Winners and Losers

With 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...

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Brands Take to Twitter to Cross-Promote During Super Bowl
Social

Brands Take to Twitter to Cross-Promote During Super Bowl

9y Emily Alford

Brands Take to Twitter to Cross-Promote During Sup...

During last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...

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Real-Time Advertising a Staple of the Super Bowl
Display Advertising

Real-Time Advertising a Staple of the Super Bowl

9y Mike O'Brien

Real-Time Advertising a Staple of the Super Bowl

Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...

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ClickZ's Super Bowl XLIX Ad Preview
Media

ClickZ's Super Bowl XLIX Ad Preview

9y Mike O'Brien

ClickZ's Super Bowl XLIX Ad Preview

The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...

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WeChat Launches Sponsored Moments
Asia

WeChat Launches Sponsored Moments

9y Sophie Loras

WeChat Launches Sponsored Moments

BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...

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