Coca-Cola

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Creating Brand Advocacy Through Surprise and Delight Moments

May 29, 2012 - Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Comments

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Google+ Audience Hard to Come by for Some Brands

Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments

Facebook Ads Still Pushing Super Bowl Spots

quiggly-superbowl Feb 7, 2012 - Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Comments

Digital Planning in 2012: 3 Resolutions To Keep

tcbank-dreamrangers Feb 6, 2012 - Instead of diving straight into digital executions, let's examine the bigger picture for this year. Comments

Super Bowl 2012 Ads: 3 Trends to Watch

Feb 3, 2012 - In advertising, what a difference two years makes. Comments

Coke's Super Bowl Ads Will Change With the Game

coke-polar-bear Jan 26, 2012 - Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Comments

Coca-Cola's New Tumblr Shares Happiness

coketumblr3 Jan 11, 2012 - "Happiness Is" page is aimed at teen bloggers. Comments

ClickZ Holiday Social Showdown: Round One Winners

buildabear-fb-liveevent Dec 8, 2011 - Big brands like Coke, Target, and Verizon are cut, as eBay, Converse and others stay alive! Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

ClickZ Holiday Social Showdown: Vote Your Picks!

cowboy-shooting-flat Dec 1, 2011 - Which brands will have the best social media campaigns this holiday season? Vote each week for your picks! Comments

Coke's Mobile Director: We Lack Great Apps

Nov 11, 2011 - Ad:tech panel produces candor and case studies. Comments

Lessons in Reality TV Product Placement

Oct 6, 2011 - Consumers may say they prefer a subtle product placement, but deliver the image of your brand loud and clear and it's more likely to stick. Comments

Coca-Cola Counts on Fans to Spread the Love

jonathan-coke Oct 4, 2011 - Brand's global advertising strategy executive discusses five facets of dynamic storytelling. Comments

GameStop And Coke Launch National Scvngr Campaign

2challenge1 Sep 29, 2011 - It's the largest brand activation yet for the geo-social app. Comments

Marketers From Japan Differ Over Facebook's Potential

uniqlo1 Aug 22, 2011 - At SES San Francisco conference, interactive marketers from Japan size up Facebook, Mixi, and Gree. Comments

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