Nike’s #NoMaybes campaign has caught lots of attention during the Women’s World Cup. What can other brands learn from the Nike's success? Read More...
View articleAudio has the capacity to communicate authenticity and stick with listeners, and brands have come a long way from the jingles of days gone by. Read Mo...
View articleA roundup of new hires and promotions in the digital marketing industry during June. Read More...
View articleThough Mother's Day generates much more money, brands like Toyota, Minute Maid and Oreo have launched heartfelt video campaigns celebrating dads in ti...
View articleWith so much content available to consumers every which way, experiential marketing is a good way for brands to stand out. Read More...
View articleUser generated content on Instagram is a goldmine that not nearly enough brands are utilizing, according to new research from digital think tank L2. R...
View articleNorwegian Airlines demonstrates the rise in visual communication, promoting a new flight to Las Vegas with a web address that consists of emojis for a...
View articleHaving grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating tec...
View articleThis TV-centric week, brands tweeted about the Red Nose Day charity event as well as The Late Show with David Letterman and Mad Men, both of which air...
View articleThe last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 99...
View articleClickZ spoke to Edible Arrangements, Minute Maid, and ADT about the best strategies for creating Mothers' Day conversations and driving brand engageme...
View articleCould the sharing economy be the next way for marketers to boost brand loyalty? Read More...
View articleA recent trip to South America showed columnist Kristin Kovner how marketing is done south of the Equator. What can we learn from these strategies? Re...
View articleIn this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...
View articleAt ClickZ Live New York, JWT's Jinal Shah spoke about the content continuum. To publish their own content successfully, brands should find a middle gr...
View articleIn his keynote at ClickZ Live New York, Coca-Cola's Tim Goudie shared the company's strategy for success on Facebook, YouTube, and Twitter: pushing co...
View articleClickZ Live is just two weeks away! Check out the top reasons why you should be attending our premier marketing event. Read More...
View articleReviewing campaigns from Coca-Cola, MasterCard, Walmart, and AT&T, the Mobile Marketing Association measured mobile's impact scientifically, and f...
View articleIn advance of his day-one keynote at this year's ClickZ Live New York, Coca-Cola's Tim Goudie chats with us about social media and storytelling. Read ...
View articlePop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned ...
View articleSome of the big game's big ads tried to be inspirational, some focused on doom and gloom, and some used digital interactivity to bring the commercials...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during January of 2015. Read More...
View articleWith 30 seconds of advertising costing a cool $4.5 million, brands had a lot riding on their Super Bowl purchases. Who made the best use of their ad d...
View articleDuring last night's Super Bowl, many brands used the advertisements as an opportunity to begin cross-promotional conversations across social media. Re...
View articleBrands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime sho...
View articleThe Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as ne...
View articleBMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Read More...
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