Coca-Cola

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Tumblr Woos Brands With Analytics Showing How Content Spreads

Oct 4, 2012 - Tumblr and Union Metrics today announced the launch of Tumblr's first analytics platform. Brands like Coca-Cola and Reese's Puffs have experimented on Tumblr. Comments

Social Media - Is Corporate Marketing Really Getting It?

socialnetworkfeatured Aug 20, 2012 - Is your social marketing an extension to PR? Consider these approaches to long-lasting relations with customers on social platforms. Comments

Coke Wants to Find Right Place, Right Time for a Pretzel

iphoneredeemnow2 Jul 27, 2012 - Can location-based mobile coupons get consumers hungry for a Coke and a pretzel? Comments

Reinvention and Controversy Surround Olympic Content Marketing Efforts

Jul 27, 2012 - This year, several major brands stirred up a little controversy by attempting to use the positivity and energy surrounding the events to reinvent their global images. Comments

The Digital Olympics

Jul 20, 2012 - The dominance of social media and the overall rise of digital means everyone associated with the Olympics has had to get serious about digital. Comments

Comedian Jamie Kennedy Talks Branded Content

jamiekennedy Jul 19, 2012 - Jamie Kennedy Experiment star puts comedy skills to work for Ask.com. Comments

Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook

sodastream Jul 12, 2012 - SodaStream is using organic social media marketing to get the word out. Comments

Coke Partners for Summer Foursquare Sweeps

coke-4sq Jun 1, 2012 - Consumers can win a year's supply of Diet Coke. Comments

Creating Brand Advocacy Through Surprise and Delight Moments

welovecustomers May 29, 2012 - Many brands like KLM, Coca-Cola, and Kleenex are going the extra mile to build positive word of mouth with customers and win new fans. Here's how. Comments

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Facebook Shows Fast Growth in Brand Value

millwardbrown2012 May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Coca-Cola: Spotify Partnership Is 'Limitless'

coke-timelines-screeshot Apr 18, 2012 - McDonald's, AT&T, Intel, and Reebok also sign deals with the digital music service. Comments

Spotify Branded Apps Follow Streaming Music Ad Trend

intel-pandora Apr 13, 2012 - Intel's app suggests songs based on what the Facebook friends of Spotify users listen to. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

Facebook Updates Pages, Allowing Brands to Have a History

coke-timelines-screeshot Feb 29, 2012 - Coke, Walmart, Hyundai, and others are launch partners. Comments

Google+ Audience Hard to Come by for Some Brands

Feb 17, 2012 - A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Comments

Facebook Ads Still Pushing Super Bowl Spots

quiggly-superbowl Feb 7, 2012 - Coke, Pepsi, Skechers, and Samsung hope paid promos help them win USA Today-Facebook ad meter. Comments

Digital Planning in 2012: 3 Resolutions To Keep

tcbank-dreamrangers Feb 6, 2012 - Instead of diving straight into digital executions, let's examine the bigger picture for this year. Comments

Super Bowl 2012 Ads: 3 Trends to Watch

Feb 3, 2012 - In advertising, what a difference two years makes. Comments

Coke's Super Bowl Ads Will Change With the Game

coke-polar-bear Jan 26, 2012 - Coca-Cola's polar bears will react to game action in real-time, while second-half ad will reflect who's up. Comments

Coca-Cola's New Tumblr Shares Happiness

coketumblr3 Jan 11, 2012 - "Happiness Is" page is aimed at teen bloggers. Comments

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