Marketing News & Expert Advice
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college sports
Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]
May 3, 2012 - Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Comments
Mobile and Tablet Advertisers Score During March Madness
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Insurer Targets NCAA Fans on National Signing Day
Feb 1, 2012 -
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
Comments
A Big Year for March Madness Digital Streams
Mar 24, 2011 -
Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand.
Comments
Groupon Helps College Football Teams Put Butts In Seats
Nov 10, 2010 -
University of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers.
Comments
Pigskin and E-mail - A Winning Option
Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments
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