college sports

ryanpartnership-penabickley

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

May 3, 2012 - Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

Insurer Targets NCAA Fans on National Signing Day

ami-signingday Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments

A Big Year for March Madness Digital Streams

powerade4ptperformance Mar 24, 2011 - Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand. Comments

Groupon Helps College Football Teams Put Butts In Seats

cufootballimage Nov 10, 2010 - University of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Comments

Pigskin and E-mail - A Winning Option

Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...