college sports

nba-basketball

McDonald's, Nike, Sprint Among March Madness Ad Winners

Apr 7, 2015 - Post-tournament research found that McDonald's was the most-consumed brand, while luxury automakers like Cadillac and Mercedes-Benz saw more brand lift than during the Super Bowl. Comments

Final Four: Brands Who Did March Madness Marketing Best

nba-basketball Apr 3, 2015 - On the eve of the Final Four in the NCAA's March Madness, we took a look at brands' campaigns and social media activity around the tournament. Here are four of our favorites. Comments

Ryan Partnership's Pena-Bickley Talks Brand Champions [Video]

ryanpartnership-penabickley May 3, 2012 - Video Interview: Ryan Partnership works with brands like Bacardi USA and Unilever's Dove. Comments

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

Insurer Targets NCAA Fans on National Signing Day

ami-signingday Feb 1, 2012 - American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event. Comments

A Big Year for March Madness Digital Streams

powerade4ptperformance Mar 24, 2011 - Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand. Comments

Groupon Helps College Football Teams Put Butts In Seats

cufootballimage Nov 10, 2010 - University of Colorado sold 1,177 tickets via Groupon for Saturday's game against Iowa State, underscoring a growing trend among sports marketers. Comments

Pigskin and E-mail - A Winning Option

Sep 23, 2010 - Six rules all football coaches know and how e-mail marketers can apply these lessons to their digital gridiron efforts. Comments

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