The state of influencer marketing in 2016

The state of influencer marketing in 2016

8y Mike O'Brien

The state of influencer marketing in 2016

Before Vine's popularity declined, Vine stars have transcended the platform to become actual celebrities. How has influencer marketing changed as it's...

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Better email acquisition is key for big data success

Better email acquisition is key for big data success

8y Ryan Phelan

Better email acquisition is key for big data succe...

Big data and email marketing have a surprisingly symbiotic relationship, where each one makes the other better, something that will only increase in t...

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Why ranking tools need to evolve to keep up with search

Why ranking tools need to evolve to keep up with search

8y Benjamin Spiegel

Why ranking tools need to evolve to keep up with s...

The way consumers search online has changed dramatically, but the ranking tools have yet to adapt to the search behavior of today’s consumer. Read Mor...

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The Digital Download: Transparency, viewability win the week's news

The Digital Download: Transparency, viewability win the week's news

8y Mike O'Brien

The Digital Download: Transparency, viewability wi...

This week's viewable and transparent happenings include Spotify's new mobile ad format, new insights from Facebook and the IAB, and Adobe's data ambit...

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The Digital Download: Apple gets current, Google and billboards get futuristic

The Digital Download: Apple gets current, Google and billboards get futuristic

8y Mike O'Brien

The Digital Download: Apple gets current, Google a...

Here are five of the biggest deals from the world of digital marketing this week, such as the enhanced targeting from LinkedIn and... billboards? Read...

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Programmatic TV: on the bench or just warming up?

Programmatic TV: on the bench or just warming up?

8y Eric Wheeler

Programmatic TV: on the bench or just warming up?

Will programmatic ads be the real champion of the upcoming Super Bowl? Read More...

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TV everywhere: the new marketer opportunity

TV everywhere: the new marketer opportunity

8y Frank Sinton

TV everywhere: the new marketer opportunity

As the progressive momentum of Apple TV and streaming sites like Netflix continues to make traditional video a thing of the past, marketers must prepa...

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TV Isn’t Dead - It's Evolving and Evolving Quickly

TV Isn’t Dead - It's Evolving and Evolving Quickly

9y Larry Allen

TV Isn’t Dead - It's Evolving and Evolving Quickly

The abandonment of linear TV formats for digital on-demand media consumption signifies the rebirth of TV. How does this metamorphosis affect brand str...

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Rise Of the Authenticators

Rise Of the Authenticators

9y Kevin Lee

Rise Of the Authenticators

What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...

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The Battle for the Living Room Begins

The Battle for the Living Room Begins

9y Larry Allen

The Battle for the Living Room Begins

Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu...

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What gTLDs and Patents Forecast for Digital Marketers

What gTLDs and Patents Forecast for Digital Marketers

9y Jennifer Wolfe

What gTLDs and Patents Forecast for Digital Market...

Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Read More...

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Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

10y Lisa Lacy

Comcast AdDelivery and Adstream Team Up for Global...

The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...

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American Express Hands Instagram Reins to "Despicable Me" Minions

American Express Hands Instagram Reins to "Despicable Me" Minions

10y Lisa Lacy

American Express Hands Instagram Reins to "Despica...

The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...

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Programmatic TV Buying

Programmatic TV Buying

10y Frank Sinton

Programmatic TV Buying

In the last few weeks, signs are emerging that the dark ages of TV advertising may be nearing an end. Frankly, it's about time. The TV content deliver...

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It’s OK for the Old Dinosaurs to Die

It’s OK for the Old Dinosaurs to Die

10y Jack Aaronson

It’s OK for the Old Dinosaurs to Die

If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...

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Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

Google Chromecast, Cable Consolidation, and Fiber Optic Cable Could Boost Impact of gTLDs

10y Jennifer Wolfe

Google Chromecast, Cable Consolidation, and Fiber ...

The affordability of Chromecast, Comcast's bid to buy Time Warner Cable, and Internet connections at fiber optic speed means consumers are near the ti...

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Adobe Primetime Offers Modular TV Tools

Adobe Primetime Offers Modular TV Tools

11y Susan Kuchinskas

Adobe Primetime Offers Modular TV Tools

Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Read...

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Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

Citi Social Media Man Pans Progressive’s Handling of Twitter Scandal

12y Kate Kaye

Citi Social Media Man Pans Progressive’s Handling ...

Former @ComcastCares manager Frank Eliason has some constructive criticism for Progressive and other brands that have knee-jerk reactions to crisis ma...

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House GOP Launches Social Media Contest

House GOP Launches Social Media Contest

12y Kate Kaye

House GOP Launches Social Media Contest

Republicans have taken to buying Facebook ads to reach constituents and recently met with @ComcastCares. Read More...

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What Will 2012 Bring to TV? The Over The Top Upstarts

What Will 2012 Bring to TV? The Over The Top Upstarts

12y Andrew Solmssen

What Will 2012 Bring to TV? The Over The Top Upsta...

Will Apple, Google, or Amazon topple legacy TV providers? A look at the upstarts' strengths and limitations. Read More...

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Why Is the Television Business Determined to Destroy Itself?

Why Is the Television Business Determined to Destroy Itself?

13y Andrew Solmssen

Why Is the Television Business Determined to Destr...

Apps could save the traditional television business, but only if the industry gets out of its own way. Read More...

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