Jul 25, 2014 - A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketing. Comments
Jun 23, 2014 - Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Comments
Jun 13, 2014 - Just like planning a vacation, blogging is hard work. If you don't put any energy into how to find your blog, you're invisible. But if you pay attention to how people are finding you and engaging with you, the end result can be paradise. Comments
Sep 22, 2011 - Does your community seem like it's DOA? Think about how you're using (or not using) disclosure and feedback. Comments
Feb 10, 2011 - Seven productive methods to abating negativity in your community. Comments
Jan 18, 2011 - Surveys are a great source of insight, but make sure that you make the most of them by getting good quality inputs. Comments
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London, November 18-19
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT