community management

social-media-marketing

Promoting Your Social Presence

Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing your social presence. Comments

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

content Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for... Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

5 Must-Have Skills SEO Professionals Need to Possess in 2014

seo-professional-linkedin Jan 28, 2014 - If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Comments

Can Digital Finally Drive Offline Sales At Scale?

shopping-data Jan 7, 2014 - Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline. Comments

In Social Media, Everyone Has 'The Right' To Be Offended

lianaevansdecsocial Dec 19, 2013 - You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents. Comments

6 Must-Haves for Your Next Mobile Push Notification Partner

nbamdellapenna Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner. Comments

Wrestling Lays the SmackDown on Second Screen Social TV

wwfsecondscreen Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments

Why Measuring Social Media Buzz Is Not Enough

buzz Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

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Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

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