community management

employee-challenges

The Biggest Challenges Within Employee Advocacy

Aug 15, 2014 - An established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of setting up a successful employee advocacy program for your own company. Comments

6 Reasons to Consider Local Marketing as Part of Your Advertising Campaign

local Jul 18, 2014 - When used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Comments

What Fitness/Wellness Apps Can Teach Us About Community Engagement

fitbytes-wearabletech-jawboneup Jul 17, 2014 - The growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the success of an industry. Comments

How Social Media Connects Us to the Things We Love and Transforms Life Experiences

Social media Jun 19, 2014 - The world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tactics can be applied in the business world. Comments

Lithium Reveals Roadmap for Klout Integration

Klout logo May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

The 7 Essentials to Building an Active, Engaged Social Community

shutterstock-120646564 May 22, 2014 - Building a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term highly engaged social community for many years to come. Comments

A Week With My Wearable – 5 Reasons Why I Love My Smart Watch

Pebble Steel smartwatch at CES 2014 Apr 24, 2014 - A visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Comments

Promoting Your Social Presence

social-media-marketing Apr 9, 2014 - How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for increasing your social presence. Comments

Content Is King – Again: 10 Tips to Building a Winning Content Marketing Program

content Apr 4, 2014 - Content marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout the customer journey. Those who do will continue to drive sales, retention, and customer loyalty for... Comments

Wego: Social Marketing in Indonesia

wegopinterest Feb 17, 2014 - In this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to engage online communities. Comments

5 Must-Have Skills SEO Professionals Need to Possess in 2014

seo-professional-linkedin Jan 28, 2014 - If you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Comments

Can Digital Finally Drive Offline Sales At Scale?

shopping-data Jan 7, 2014 - Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline. Comments

In Social Media, Everyone Has 'The Right' To Be Offended

lianaevansdecsocial Dec 19, 2013 - You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents. Comments

6 Must-Haves for Your Next Mobile Push Notification Partner

nbamdellapenna Nov 11, 2013 - Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner. Comments

Wrestling Lays the SmackDown on Second Screen Social TV

wwfsecondscreen Oct 23, 2013 - As TV networks and programs invest more in second screen apps and social TV to leverage the increase in mobile device and tablet usage, there’s much they can learn from wrestling. Comments

Why Measuring Social Media Buzz Is Not Enough

buzz Dec 7, 2010 - Measuring your social media campaign is critical. Here is one approach how to be more accountable. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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