Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...
View articleWhen it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. Here are three qu...
View articleWith so many bloggers and blog posts storming in every day, it is hard to stand out. The secret to creating an outstanding blog is to cultivate a comm...
View articleInstagram can be a very effective social network and the fitness industry in particular seems to have found the sweet spot here in terms of social str...
View articleWeighing the pros and cons of Facebook, YouTube, or other sites on the Web is a helpful way to determine how to best allocate ad spend for video conte...
View articleBrands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...
View articleIn anticipation of Pinterest making its Promoted Pins readily available to more retailers, we evaluate and analyze the social strategies of Bloomingda...
View articleUnderstanding the reciprocative relationship between search and content marketing will help brands effectively target and engage with consumers across...
View articleMarriott has ramped up its content marketing since becoming the first hotel brand to launch its own content studio. A year later, the chain is filming...
View articleThis examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes...
View articleUser-generated content can be an excellent way to engage with consumers and build your brand. Here's a look at how Allrecipes.com has managed to lever...
View articleMazda's vice president of marketing, Russell Wager, sat down with ClickZ at South by Southwest to talk about how the car brand focuses on its close-kn...
View articleAccording to leaders from Virgin Mega, SoulCycle, and Refinery29, providing fresh experiences and quality social content are two ways brands can maint...
View articleTraditional social platforms are no longer the only option for brands. Check out these key ways that companies can embrace the owned, branded social c...
View articleYour social media policy should reflect the real world of social media, and allow your employees to use their own voices to promote your brand. Read M...
View articleThe pervasiveness of social media has trained consumers to be much more comfortable interacting with brands online. How can your company leverage this...
View articleAn established employee advocacy program is beneficial to both your brand and your employees. Here are some tips for overcoming the main challenges of...
View articleWhen used in conjunction with savvy social media marketing tools, local marketing tactics can help you reach new and conversion-ready audiences. Read ...
View articleThe growth of fitness and wellness apps, along with the growth of wearable technology, shows how greatly social communities can contribute to the succ...
View articleThe world's leading universities are leveraging social media to connect with prospective students, current students, and alumni. Here's how their tact...
View articleThe new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Read More...
View articleBuilding a community doesn't happen overnight, but these seven essentials serve as a solid foundation for companies committed to growing a long-term h...
View articleA visit to Disney World with the new Magic Bands prompted the purchase of a smart watch - here are five reasons wearables are here to stay. Read More...
View articleHow can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for incr...
View articleContent marketing offers brands the unique opportunity to create additional value and unique experiences for customers across channels and throughout ...
View articleIn this Q&A, the social media strategist from Wego weighs in on how the travel search engine decides which new and emerging social networks to eng...
View articleIf you're thinking of advancing your career or want to add a skill to your arsenal, make sure you have command over these five essentials. Read More...
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