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#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and how they are achieving that performance. Comments

Plush Search [Video]

Mar 24, 2011 - How luxury brands and invitation-only deals sites are making a killing with search marketing. Comments

10 Research Tools for Social Media Strategies

Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments

2 Ways to Legally Spy on Your Competition

Jul 30, 2010 - Nine tools to find out how your competitors are doing and what they are planning. Comments

Turner Sports Aims to Rev Up SI's Lackluster Online Ad Sales

si Jul 13, 2010 - The corporate sisters forge a partnership after SI.com spends a year trailing three key competitors when it comes to traffic. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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