Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must also figure out who their competition really is, what they care about, how they’re performing, and how they are achieving that performance. Comments
Jul 26, 2011 - Takeaways for marketers. Comments
Mar 24, 2011 - How luxury brands and invitation-only deals sites are making a killing with search marketing. Comments
Feb 23, 2011 - Before you start engaging in social media, you have to know where the conversations are going on, what are the trends, who are the influencers, and who are the evangelists. Comments
Jul 30, 2010 - Nine tools to find out how your competitors are doing and what they are planning. Comments
Jul 13, 2010 - The corporate sisters forge a partnership after SI.com spends a year trailing three key competitors when it comes to traffic. Comments
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014