comScore

ecommerce

ComScore: E-Commerce Sales Up 13 Percent for Q1 2013

May 13, 2013 - The report found that retail e-commerce sales produced over $50 billion dollars last quarter and that e-commerce sales have seen double-digit growth for 10 consecutive quarters. Comments

BrightRoll Allies With comScore on Enhanced Video Viewability Metrics

brightroll May 6, 2013 - BrightRoll will use comScore's validated Campaign Essentials (vCE) product suite to better show digital video campaign insights. Comments

Optimizing Local Search Campaigns

tabletgrowth Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

ComScore: Over 129 Million Americans Own a Smartphone

mobile-measurement Mar 7, 2013 - Over 129 million Americans owned a smartphone from October 2012 to January 2013, according to a recent study by comScore. Comments

Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter

mobile-checkout Feb 22, 2013 - E-commerce is now a double-digit force in U.S. consumer spending, according to comScore. Comments

3 Out of 10 Display Ads Are Never Seen by Consumers

comscore-digital-future-report Feb 15, 2013 - According to a comScore report, about 1.4 trillion of all 2012 ad impressions came during the fourth quarter of the year. Comments

ComScore Boosts Mobile Data Portfolio

mobile-measurement Feb 6, 2013 - ComScore has expanded its mobile data measurement resources, adding more data from smartphone users, tablet owners, and Internet-connected home devices to its staple of measurement assets. Comments

Over 11B Online Video Ads Were Viewed in December

online-video Jan 15, 2013 - Consumers watched 11.3 billion online video ads last month, according to a new report by comScore. Comments

ComScore on Analytics Trends in 2013 [Video]

comscore Jan 11, 2013 - India-based comScore exec says more brands will build integrated campaigns that include mobile and online in 2013. Comments

ComScore Study Reveals Online Searches Hit 17 Billion in November

A browser doing a web search Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments

U.S. Consumers Spend $27 Billion Online in Lead-Up to the Holidays

holidaysshoppingmobilereport Dec 13, 2012 - According to comScore, the first 37 days of the holiday shopping season have garnered $27 billion in e-commerce revenue. Comments

77% of Brands Aren't Using Online Video Advertising

online-video Dec 11, 2012 - A new study from Kantar Media has found that 77 percent of brands are using national TV advertising exclusively. Comments

VIDEO: ClickZ Talks Mobile Metrics With comScore

seschi2012-melanddiran Dec 3, 2012 - ClickZ's Melanie White catches up with Diran Hafiz, sales director, mobile, at comScore. Comments

Over $16 Billion Has Been Spent Online This Holiday Season

holidaysshoppingmobilereport Nov 29, 2012 - According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

ibm-cyber-monday Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Consumers Watched 11 Billion Online Video Ads in October

online-video Nov 19, 2012 - A new study from comScore finds that consumers watched 11 billion online video ads in October. Comments

Viewership of Ad-Supported Online Video Has Grown 17% This Year

Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments

Over 9.4 Billion Online Video Ads Were Seen in September

online-video Oct 30, 2012 - ComScore found that over 50 percent of the total U.S. population saw online video ads last month. Comments

Facebook Ads Reach 5x Greater Audiences Than Organic Content

facebook-brand Oct 26, 2012 - There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook... Comments

USA Today to Use ComScore Viewability Metrics

measuringtape Oct 5, 2012 - USA Today is an early adopter among big site publishers of the viewable impressions metric. Comments

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