Marketing News & Expert Advice
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comScore
Females Lead Mobile Retail Adoption Rates
Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments
Are Digital Marketers Drowning in Data?
Jul 18, 2012 - A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Comments
Americans Spent 4.5B Minutes With Video Ads in May
Jun 19, 2012 - Hulu topped the charts, serving 56 ads on average to video viewers in May. Comments
Pinterest Audience Grows 8X in Latin America
Jun 15, 2012 -
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
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McDonald's and Disney Get Friend Boost on Facebook
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
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Study: Websites Managing Average of 14 Third-Party Tags
May 16, 2012 -
Survey measures tags from ads, analytics, email and social media firms.
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Financial Mobile Ad Spend Up 314%
May 9, 2012 -
Millennial Media study: insurance brands led the way.
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5 European Nations Love Their Sports Sites
Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments
Google to Measure: Did Anyone See Your Ad?
Apr 19, 2012 -
Marketers praise Google's new tools, but question whether they will be effective enough.
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ComScore: In-View Ads Vary Sharply by Site and Ad Type
Mar 26, 2012 - Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Comments
At SES, Momentum for a 'Viewable' Impression Standard
Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments
Viewability and Online GRP Metrics Gain Traction
Sep 18, 2012 -
As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them.
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Women Dig Mickey Mouse in Mobile
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
What You Need to Know About Viewable Impressions
Aug 23, 2012 -
Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that.
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Average American Viewer Watched Over 200 Videos in July
Aug 20, 2012 -
Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads.
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ComScore Pushes Viewability Metric for Scarcity's Sake
Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
VivaKi Pairs with comScore to Push Viewability Metric
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
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Social Media Access Via Mobile Grows
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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Summer Travel Boosts Hotel and Transportation Sites
Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Facebook Drives 130% Purchase Lift for Euro Retailer ASOS
Jul 19, 2012 -
Data from comScore and Facebook said friends of fans were more likely to visit retailer's site.
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