Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Jun 15, 2012 -
ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil.
Comments
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
Comments
May 16, 2012 -
Survey measures tags from ads, analytics, email and social media firms.
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May 9, 2012 -
Millennial Media study: insurance brands led the way.
Comments
Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments
Apr 19, 2012 -
Marketers praise Google's new tools, but question whether they will be effective enough.
Comments
Mar 26, 2012 - Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Comments
Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments
Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments
Feb 29, 2012 - Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Comments
Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments
Aug 23, 2012 -
Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that.
Comments
Aug 20, 2012 -
Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads.
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Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments
Aug 8, 2012 -
VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers."
Comments
Aug 1, 2012 -
Almost 37% of mobile users accessed a social site or blog on their handset in Q2.
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Jul 24, 2012 -
In June travel site traffic rose 9 percent according to comScore.
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Jul 19, 2012 -
Data from comScore and Facebook said friends of fans were more likely to visit retailer's site.
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Jul 18, 2012 - A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Comments
Jun 19, 2012 - Hulu topped the charts, serving 56 ads on average to video viewers in May. Comments
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