comScore

holidaysshoppingmobilereport

Over $16 Billion Has Been Spent Online This Holiday Season

Nov 29, 2012 - According to a new study by comScore, Cyber Monday garnered over $1.4 billion in online spending for 2012. Comments

Cyber Monday Traffic, Mobile & Ad Spend Reach Record Highs

ibm-cyber-monday Nov 29, 2012 - Overall, Cyber Monday has proven the greatest online retail day in history, with paid search spend, site traffic, mobile traffic and total revenue all showing healthy growth. Learn more from comScore, Marin Software, IBM, Kenshoo and others. Comments

Black Friday E-Commerce Sales Reach Over $1 Billion Record

ibm-2012-holiday-benchmark-reports-united-states Nov 26, 2012 - The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions. Comments

Consumers Watched 11 Billion Online Video Ads in October

online-video Nov 19, 2012 - A new study from comScore finds that consumers watched 11 billion online video ads in October. Comments

Viewership of Ad-Supported Online Video Has Grown 17% This Year

Nov 16, 2012 - Ad-supported online video viewership has grown 17 percent year-over-year, according to a new survey by marketing research firm FreeWheel. Comments

Over 9.4 Billion Online Video Ads Were Seen in September

online-video Oct 30, 2012 - ComScore found that over 50 percent of the total U.S. population saw online video ads last month. Comments

Facebook Ads Reach 5x Greater Audiences Than Organic Content

facebook-brand Oct 26, 2012 - There are generally two schools of thought when it comes to marketing on Facebook - paid media and earned media. Although organic (earned) media is inherently valuable for any brand, that reach only goes so far, according to new study from Facebook... Comments

USA Today to Use ComScore Viewability Metrics

measuringtape Oct 5, 2012 - USA Today is an early adopter among big site publishers of the viewable impressions metric. Comments

Facebook and DataLogix Together for About a Year

facebook-homepage Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

Females Lead Mobile Retail Adoption Rates

Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Women Dig Mickey Mouse in Mobile

Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

engagementcomscoreindia1 Aug 24, 2012 - Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Comments

What You Need to Know About Viewable Impressions

iab-mmms Aug 23, 2012 - Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that. Comments

Average American Viewer Watched Over 200 Videos in July

comScore Logo Aug 20, 2012 - Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Comments

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

Social Media Access Via Mobile Grows

facebook-mobile Aug 1, 2012 - Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Comments

Summer Travel Boosts Hotel and Transportation Sites

comscore-adecosystemjune2012 Jul 24, 2012 - In June travel site traffic rose 9 percent according to comScore. Comments

Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

asos-facebook Jul 19, 2012 - Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Comments

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