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Facebook and DataLogix Together for About a Year

Sep 25, 2012 - Only a few of Facebook's premium advertisers like big CPG brands who spend a minimum with the site can use the DataLogix service to track Facebook ad impact on offline purchases. Comments

Females Lead Mobile Retail Adoption Rates

Sep 21, 2012 - ComScore study found that females comprised a higher share of the time spent on retail destinations. Comments

Viewability and Online GRP Metrics Gain Traction

nielsen-comscore-adaptv Sep 18, 2012 - As the industry moves toward adopting ad viewability and online GRP style metrics, it is also learning how best - and when - to apply them. Comments

ShareThis Tops New Ad Entity Ranking From ComScore

Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments

Women Dig Mickey Mouse in Mobile

Sep 5, 2012 - Women comprised nearly 70 percent of visitors to Disney Parks & Travel mobile browser and app properties in July, said comScore. Comments

In India, Google Rules but Visitors Most Engaged on Facebook [Study]

engagementcomscoreindia1 Aug 24, 2012 - Google dominates India in reach but Facebook keeps visitors most engaged at an average of four hours, based on comScore June stats. Comments

What You Need to Know About Viewable Impressions

iab-mmms Aug 23, 2012 - Due to page placement, load times, and other unknown factors that compromise display ad visibility, an ad served is not necessarily an ad viewed…but viewable impressions can change that. Comments

Average American Viewer Watched Over 200 Videos in July

comScore Logo Aug 20, 2012 - Americans viewed 9.6 billion video ads in July 2012, with each of the top four video ad properties delivering more than 1 billion video ads. Comments

ComScore Pushes Viewability Metric for Scarcity's Sake

Aug 16, 2012 - The firm measured 12 brands and 18 campaigns, finding 31% of ad impressions served were not seen by users. Comments

VivaKi Pairs with comScore to Push Viewability Metric

measuringtape Aug 8, 2012 - VivaKi aims to be able to factor in viewability when planning and buying inventory to better gauge the potential value of impressions. The agency expects it to "force the hand of many publishers." Comments

Social Media Access Via Mobile Grows

facebook-mobile Aug 1, 2012 - Almost 37% of mobile users accessed a social site or blog on their handset in Q2. Comments

Summer Travel Boosts Hotel and Transportation Sites

comscore-adecosystemjune2012 Jul 24, 2012 - In June travel site traffic rose 9 percent according to comScore. Comments

Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

asos-facebook Jul 19, 2012 - Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Comments

Are Digital Marketers Drowning in Data?

Jul 18, 2012 - A consumer data discussion with Kirby Winfield, SVP of corporate development at comScore, Inc. Comments

Americans Spent 4.5B Minutes With Video Ads in May

Jun 19, 2012 - Hulu topped the charts, serving 56 ads on average to video viewers in May. Comments

Pinterest Audience Grows 8X in Latin America

pinterest-brazil Jun 15, 2012 - ComScore Media Metrix said nearly 28% of Pinterest's regional audience is in Brazil. Comments

McDonald's and Disney Get Friend Boost on Facebook

comscore-amp-image Jun 12, 2012 - ComScore/Facebook study measures amplification ratio of top brands. Comments

Study: Websites Managing Average of 14 Third-Party Tags

vendor-tags May 16, 2012 - Survey measures tags from ads, analytics, email and social media firms. Comments

Financial Mobile Ad Spend Up 314%

millennial-finance-mobile2 May 9, 2012 - Millennial Media study: insurance brands led the way. Comments

5 European Nations Love Their Sports Sites

Apr 26, 2012 - Turkish and Irish consumers lead the pack, comScore says, reading about sports online almost as much Americans. Comments

Google to Measure: Did Anyone See Your Ad?

google-colors Apr 19, 2012 - Marketers praise Google's new tools, but question whether they will be effective enough. Comments

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