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At SES, Momentum for a 'Viewable' Impression Standard

Zachary Rodgers  |  Display Advertising

Mar 23, 2012 - Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Comments

Heidi Cohen  |  Actionable Analysis

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

Dec 12, 2011 - Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Comments

Susan Kuchinskas  |  Mobile

Amazon App Turns Consumers into Price Spies

amazon-price-check Dec 6, 2011 - What's good for shoppers is better for Amazon, as mobile shopping gains steam. Comments

Michael Della Penna  |  Community Management

Five Post-Holiday Social Media Must-Do's!

Dec 1, 2011 - What every brand should be doing to keep the momentum of the holiday shopping season moving into 2012. Comments

Susan Kuchinskas  |  Strategies

Holiday E-Commerce Lookin' Good

comscore-holiday-ecommerce Nov 23, 2011 - Online sales for the holiday season are already up 14 percent over last year. Comments

Gustavo Razzetti  |  Marketing to Latinos

Latinos and Coupons: A Tale of Two Worlds

Oct 25, 2011 - Why are Latinos hesitating to use coupons? Comments

Kate Kaye  |  Social Media

Mars, Kraft, and Other CPG Brands Dominate Social Ads

skittles-social Oct 6, 2011 - New data from comScore shows who’s running ads driving users to Facebook, and who's advertising on social sites. Comments

ClickZ Stats Staff  |  Video

Music, Gaming Sites Top YouTube Video Partners

Sep 28, 2011 - ComScore began measuring viewership across YouTube video partners in August. Comments

Kate Kaye  |  Ad Industry Metrics

Giant AT&T Ad Network Appears Out of Nowhere

Sep 22, 2011 - Ford is among the brands running cross-media campaigns through AT&T's AdWorks network. Comments

Tessa Wegert  |  Media Buying

Building an E-Commerce Relationship in 3 Simple Steps

Aug 11, 2011 - Digital marketers who know exactly how to push consumers' buttons will maintain a long-term relationship with consumers and increase e-commerce growth. Comments

Kate Kaye  |  Social Media

ComScore: Brands Should Look Beyond Facebook Fans

Jul 27, 2011 - ComScore and Facebook look at Starbucks and others to measure brand impressions beyond fans. Comments

Christopher Heine  |  Sports & Entertainment

Mobile and Tablet Advertisers Score During March Madness

Mar 19, 2012 - Early comScore data show consumers are watching games via iPhone, Android, iPad, and other devices. Comments

Lisa Lacy  |  Display Advertising

Gamer Haven Wikia Grows, Broadens Advertiser Base

Feb 29, 2012 - Collaborative publishing platform has grown traffic 42 percent year over year, not all of it from gamers. Comments

Sean Carton  |  Strategies

TV Is Dead! Long Live TV!

Feb 27, 2012 - If some of the biggest television companies in the world couldn't get advertisers jazzed about the future of TV, then TV as we know it may have no future. Comments

Julie Batten  |  Strategies

Are Your Ads Actually Seen by Your Target Audience?

Feb 13, 2012 - How comScore's new ad validation service works. Comments

Zachary Rodgers  |  Social Media

ComScore: Social Universe Still Quickly Expanding

Feb 9, 2012 - Growth of newcomers Pinterest and Google+ show social category is still in flux. Comments

Christopher Heine  |  Social Media

ComScore: Facebook's Share of Display Ads Reaches 28%

Jan 30, 2012 - Social giant increases lead over Yahoo. Comments

Pace Lattin  |  Strategies

Report Proves Media Buyers Are Lazy

Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments

Christopher Heine  |  Display Advertising

Report: 31% of Display Ads Go Unseen

Jan 18, 2012 - ComScore study gives more favorable outlook for geo-targeting. Comments

Susan Kuchinskas  |  Audience/Traffic

Santa's Billion-Dollar Online Baby

Dec 28, 2011 - E-tailers cheered by early strength in online holiday sales were not disappointed by the Christmas rush. Comments

Heidi Cohen  |  Actionable Analysis

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

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