Consumer insights

king-queen-crown

Content is King, But Context is Queen

May 21, 2015 - Brands need to be "always on" to profit from the changing ways people consume content, writes LinkedIn's Nellie Chan. Comments

How Customer Engagement Campaigns Impact Customer Experience

happy-credit-card-shopper May 15, 2015 - What is customer engagement, and how can brands use it to enhance customer experience? From encouraging personalization to challenging customer knowledge find out exactly how to improve customer experience and increase brand revenue. Comments

Twitter Launches Self-Serve Ads for Indonesian SMBs

twitter-mobile-2015 Apr 22, 2015 - Indonesia joins 31 other global markets with access to Twitter Ads for small and medium-sized businesses (SMBs), a move welcomed by the country’s digital marketing industry. Comments

I’ve Built My Buyer Personas, Now What?

personas-personalization Apr 22, 2015 - Once you've successfully defined your buyer personas, how can you execute an effective marketing strategy with them? Comments

The Evolution of the CPG Influencer Model: It’s Not the Parents

cpg-influencer-younger-generation Jan 26, 2015 - In today's YouTube culture, the younger generation is influenced by its own set of "experts," including online celebrities and social media stars, and marketers should embrace that. Comments

Addressing Mobile in Emerging Markets: Lead or Be Led

shutterstock-149544755-leaders Jan 14, 2015 - Brands have a rare opportunity to lead the pack when it comes to mobile and mobile video marketing in emerging markets. Comments

Getting the Most Out of WeChat for Travel Marketing

shutterstock-214783084-chinese-travellers Dec 21, 2014 - WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China. Comments

Ask the Digital Marketing Experts: What’s Up in 2015?

shutterstock-169085528-trends Dec 12, 2014 - A panel of experts in the search marketing world weigh in on what the year will bring. Do you agree? Comments

What Do We Mean When We Want "Insight"?

insight Nov 25, 2014 - What does the term "insight" really mean when it comes to marketing? Are we using it in the correct way? Comments

The Power of Problems

solvingproblems Nov 25, 2014 - Although we most often spend our time focusing on solutions, it may sometimes be beneficial to instead think about the problems themselves. Comments

The Roller Coaster Ride to Digital Transformation

shutterstock-196696478 Nov 5, 2014 - For some organizations, digital transformation is a terrifying change. Dominic James outlines the steps for how to best implement that change. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

The Future of Big Data – Big Data 2.0

big-data-screen Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments

Thailand's Digital Landscape

thailand-digital-shutterstock-199213379 Oct 15, 2014 - Thailand might be best known for its beaches, but it also has a rich and innovative digital marketing space. Comments

Social TV: Myth or Reality?

multiscreen-shutterstock-208553221 Oct 14, 2014 - Brands need to prepare for a multi-medium world by integrating strategies that incorporate both offline and online screen use. Comments

Using Mobile Video to Seize Competitive Advantage in India

india-urbanization-shutterstock-147091049 Oct 13, 2014 - Urbanization and other lifestyle trends in India are creating huge opportunities for mobile as a premium channel for online video. Comments

Video in China – Mobile and Beyond

bhasker-jaiswal-china-otv-shutterstock-172601018 Oct 9, 2014 - Online video viewership in China is rapidly moving into the mobile space – and marketers need to start preparing. Comments

Programmatic: A Blueprint for the Future

03oct14-scott-heron-marketing-technology-lumascape-1-638-jpg Oct 6, 2014 - Over the next six months we can expect a huge increase in programmatic advertising, including a wave of large brands launching in-house programmatic trading desks – creating big implications for the future of digital advertising. Comments

Preparing for the Internet of Things

fitbytes-wearabletech-jawboneup Sep 14, 2014 - Wearable technologies are about to change the way we live, and that change is coming very soon. Being on top of this next generation of Internet is imperative to understanding future consumer trends. Comments

The Importance of Digital Transformation

digital-transformation Sep 9, 2014 - Paul Hoskins, executive chairman and founder of Precedent, explains why organizations need to look to the power of "digital transformation" in order to succeed in today's digitally savvy world. Comments

The Future Is Now

Handshake Sep 4, 2014 - Recent partnerships between unlikely brands are an indication that the prediction that consumers will shape how businesses are run has come to fruition. Comments

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