Consumer insights


How to Analyze Big Data to Enhance the Purchase Journey

Oct 8, 2015 - Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Comments

Email Primetime: Connect with Customers on Their Schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

Europe’s Highest Court: Safe Harbor Data Sharing Between EU, U.S. Invalid

eu-image Oct 6, 2015 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say. Comments

The True Value of Social Listening

we-listen-shutterstock-188309225 Oct 6, 2015 - Can digital marketers collect valuable data by exclusively listening to social chatter? Here's why it's important to accumulate and analyze consumer insights from diverse sources. Comments

Email Interaction: Tell It Like It Is

shutterstock-208347706-translation Oct 6, 2015 - One-click emails are an efficient way for consumers to share personal preferences with brands and provides email marketers actionable data that can be used to enhance the customer experience. Comments

What Is Your Client Really Asking?

client-question-shutterstock-249909052 Oct 5, 2015 - As advertising authorities, it's important to know that the ability to comprehend the subtext of clients’ concerns and questions makes it easier to find effective solutions. Comments

Incorporating Social to Build Across Your Organization

leverage-social-networking Oct 5, 2015 - To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built around modern social technology. Comments

Mobile-First Marketing Tips for Asia's Mobile-Only Consumers

mobile-first-2 Oct 4, 2015 - Asian consumers are not only mobile-first audiences, but in some cases are mobile-only. Here are five tips for getting mobile marketing in Asia's emerging markets right. Comments

4 Best Practices for Creating a Custom Content Strategy

best-practices Oct 1, 2015 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Comments

Listening To Your Customers: A Kind Of Different Intent Data

customerdata Sep 30, 2015 - Consumer intent and behavioral data can inform marketing strategy and campaign efforts, so it's important to pay attention to your consumers: not just what they do, but who they are. Comments

How Agencies Are Evolving into Strategic Advisors in China

agency-evolution Sep 17, 2015 - As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. Comments

Using Social Listening for Integrated Insights

consumer-insight Sep 15, 2015 - Here's a four-step model for combining traditional insight generation methodologies with social media listening for better marketing. Comments

4 Strategic Tips for Building a Lasting Social Campaign in China

wearesocial-logo Sep 10, 2015 - We Are Social's Pete Lin shared his secret sauce for developing lasting creative campaigns during his keynote address at ClickZ Live Shanghai. Comments

3 Digital Trends to Watch Out for in Asia

digital-marketing-trends-1 Aug 20, 2015 - Social media as the new customer service channel, WeChat as the ultimate communications app, and developing mobile strategies are just three trends that industry experts expect to take off in Asia. Comments

Content Through the Marketing Funnel

funnel-rainbow Aug 13, 2015 - LinkedIn's Nellie Chan outlines the step-by-step process to better content through the marketing funnel. At its core, marketing is about relationships. Comments

VIDEO: The Brand Is Not the Hero According to Coca-Cola

coca-cola-plantbottle-pkg Aug 10, 2015 - In this video, Coca-Cola's director of social media and sustainability, Tim Goudie, talks about the power of social media and the art of content creation to add value and generate trust for the brand during ClickZ Live Hong Kong. Comments

A Prime Example of the Effectiveness of Email

amazon-amazonprime-amazonprimeday-logo Aug 5, 2015 - Response to Amazon's email campaign for the manufactured shopping holiday Amazon Prime Day exemplifies how to effectively execute email marketing strategies that will engage consumers. Comments

Cross-Device Data Analytics for Chinese Websites

cross-device-mobile-tablet Aug 4, 2015 - It's a common practice in China for businesses to have multiple websites – one for desktop users, and another for mobile users. Here are analytics tools for overcoming this issue. Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

data-breach-shutterstock-135704429 Jul 1, 2015 - A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data to hurt them. Comments

The Data Conundrum

the-data-conundrum-thumb Jun 18, 2015 - The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way? Comments

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