Consumer insights


How to use Pinterest Group Boards to drive traffic and increase engagement

Nov 24, 2015 - Here's how you can effectively use Group Boards on Pinterest and leverage the social platform as a marketing channel, to increase engagement and drive traffic to brands' websites. Comments

How brands promoted themselves in the lead up to Alibaba's Singles Day

asos-gif-singles-day-love Nov 23, 2015 - Thousands of brands participate in Alibaba's e-commerce shopping holiday, Singles Day. Here is how ASOS, Xiaomi, and Zalora have found ways to stand out from the crowd. Comments

Traveling at the speed of culture: can marketing automation keep up?

oreo-bling-bling Nov 23, 2015 - For successful brand campaigns that emerge based on real-time reactions to culturally relevant events, marketing automation capitalizes on these moments by driving consumer engagement. Comments

Technology and innovation open new opportunities for O2O retail, starting in Asia

google-eddystone-overall-graphic-070915 Nov 22, 2015 - New technology, like Google's Physical Web, combined with other e-commerce innovations from Asia, signify the evolution of O2O as a dominant force within the retail marketing sphere. Comments

How Mondelēz International keeps Oreo dynamic with fearless marketing

orea-family Nov 17, 2015 - Fueled by creativity and enthusiasm, the successful launch of Oreo's Colorfilled campaign exemplifies how Mondelēz International is able to consistently remain ahead of the marketing curve. Comments

Starbucks shows the power of silence during the red cup controversy

starbucks-redcups Nov 13, 2015 - Starbucks' plain red holiday cup has been oddly polarizing. But rather than defend itself against the controversy, the brand came out ahead by letting its fanbase do the talking. Comments

How Alibaba's annual shopping festival is revolutionizing e-commerce

alibaba-singles-day-logo Nov 9, 2015 - Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Comments

They laughed when I said neuromarketing

work-laugh-screenshot Nov 9, 2015 - To what degree does neuroscience affect content marketing? Here's how neuromarketing insights can influence effective storytelling tactics and ultimately increase audience engagement. Comments

Spotlight on Stephanie Meyer: how GE Healthcare modernized marketing strategy

old-ge-logo Nov 5, 2015 - Stephanie Meyer is the woman behind GE Healthcare's successful marketing automation initiative. Here's how her team modernized and consolidated the company’s marketing tools. Comments

Avoid the one digital marketing mistake that will alienate your customers

shark-bait-flickr-14663970488-cdaf2741b6-z Nov 3, 2015 - This is how marketers can increase engagement and generate brand loyalty by demonstrating consideration for consumers' needs through the consistent delivery of valuable content. Comments

A beginners guide to better measuring social ROI

social-roi-flickr-14645143573-dca9889bb2 Oct 30, 2015 - Since platforms like Facebook and Twitter are considered critical assets to modern campaign strategy, marketers can use these tactics to effectively track and measure social ROI. Comments

3 ways organizations can improve digital strategy

rupa-rajamani-czlsg Oct 26, 2015 - Organizational support from the top down, content marketing and mobile are three steps to a successful digital strategy, said experts at ClickZ Live Singapore. Comments

The real value of loyalty programs: data

loyalty-flickr-8256427128-417c4c04d0-z Oct 26, 2015 - Incorporating loyalty programs into marketing campaigns will not only encourage repeat business, but they also present an opportunity to collect a diverse scope of customer data. Comments

Why can't we all do a little less polluting?

nuclear-power-plant Oct 22, 2015 - If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution? Comments

9 great examples of content from online retailers

blendtec Oct 20, 2015 - This examines content marketing strategies of nine e-commerce retailers that effectively promote their brands and assist customers via videos, quizzes, social communities, and buyers' guides. Comments

Marketing takeaways from design thinking

whistlers-mom-flickr-3961139526-1aa188610d-z Oct 18, 2015 - As marketers, it's easy to get stuck in campaign cycles and budgets, which is why a design thinking mindset can offer new ways of combating marketing challenges. Comments

Brand humanity: how to advertise relevance

three-papas-homepage Oct 13, 2015 - Rather than simply looking for ways to sell products, modern marketers push the boundaries of traditional advertising by emphasizing products' overall social relevance. Comments

Beacons unlock real-time mobile research: are you ready to connect?

beacons-sports-media-smartphone Oct 12, 2015 - The efficient responsiveness of beacons gives marketers real-time data that can support personalized targeting, and exemplifies the projected path for automated mobile technology. Comments

How to analyze big data to enhance the purchase journey

data-persona Oct 8, 2015 - Big data can be overwhelming. Here is how to use predictive lead scoring and persona-based marketing to analyze big data to drive business. Comments

Email primetime: connect with customers on their schedules

time-target-shutterstock-185989004 Oct 7, 2015 - When is the best time for your brand to connect with its customers via email to experience optimum levels of engagement? Here’s some advice to help you effectively target your audience. Comments

Europe’s highest court: safe harbor data sharing between EU, U.S. invalid

eu-image Oct 6, 2015 - U.S. companies are not allowed to transfer the EU citizens' personal data to the U.S., a decision that will jeopardize both regions' digital advertising marketplaces, industry experts say. Comments

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