Marketing News & Expert Advice
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Content marketing
Newsjacking: How Intel Develops Real-Time Content in APAC [Video]
Sep 25, 2013 - Behind the scenes on how newsjacking or real-time content is developed at Intel Asia Pacific. Comments
Top 50 Brands in Content Marketing
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Evolve Media Launches Native Advertising Product
Dec 12, 2012 -
Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience.
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2 Million Served by McDonald's Europe Site for Kids
May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
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Do's and Don'ts of Content Theft
May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments
The 3 Stages of Social Media Marketing
May 23, 2012 - How to transfer excitement into business results. Comments
How Editorial Content Can Jump-Start Your Email Marketing
Mar 21, 2012 - Three ways to think like a magazine editor. Comments
Look Sharp! How Fashion Sites Are Reinventing E-Commerce
Mar 9, 2012 - Lessons in content marketing and social shopping from two stylish e-commerce sites. Comments
3 Examples of Solid B2B Social Business Strategies
Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments
Rediscover Your Company's Narrative With iBooks
Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments
Is BuzzFeed's Boom Making Brand Blogs Go Bust?
Aug 27, 2013 -
BuzzFeed's president says company blogs are so yesterday. If BuzzFeed is the future of content marketing, is owned media the past?
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Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset
Aug 7, 2013 -
A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to a marketing differentiator.
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From Earned to Owned - Content Marketing Rebooted
Jul 18, 2013 - PR is moving into the owned media space in a big way. Here's how our approach is different from the marketing department of an organization. Comments
Digital Advertising - the Never-Ending Arms Race?
Jul 15, 2013 -
We have to approach digital advertising in a new way. Consider this.
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Action! Not Words - SEO Is What You Do With the Content
Jul 4, 2013 -
Owned media, content, and inbound marketing. Are these "new" concepts taking over what we commonly know as SEO?
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Q&A with Kinetic ONE: Video Content Marketing Opportunities in China
Apr 26, 2013 - While video advertising such as pre-roll ad buys is common in the country, one start-up has focused on creating a social video platform that builds communities around branded content. Comments
VIDEO: Why Tailored Marketing to Female Consumers is Imperative
Apr 10, 2013 -
ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers need to learn how to successfully tailor content to a female audience.
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VIDEO: Content Marketing Winners and Losers With Lee Odden
Apr 2, 2013 -
ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers...
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How Valuable Is Your Content?
Feb 21, 2013 -
As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend.
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SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets
Feb 20, 2013 -
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas.
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White Papers
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
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Adapt marketing for multiple devices
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