content marketing

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Are We Seeing an E-Newsletter Renaissance?

Mar 3, 2015 - Email newsletters are staging a comeback. Here's a look at why they can be a good idea and how to make sure they're successful. Comments

Is There Still a Place for Content Marketers on Google+?

Google plus logo Mar 2, 2015 - As Google+ segments into separate photos, Streams, and Hangouts products, marketers must strive to find a new way to navigate the often overlooked social media platform. Comments

5 Templates for Successful Social Web Content

social-content-template Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

3 Little Changes That Will Make a Big Difference in Your Online Advertising

small-change-big-difference Feb 26, 2015 - These fixes can help small businesses get the most out of their digital advertising budgets. Comments

(Social) Engagement Shouldn’t Just Happen on Valentine’s Day

social-sharing Feb 20, 2015 - Devising ways to engage with your social media audience shouldn't be a seasonal occurrence. These tips can help you work it into your editorial calendar year-round. Comments

New Content Economy? What’s Old Is New Again!

cycle-circle Feb 19, 2015 - As the marketing ecosystem evolves, we can look to our past for inspiration on how to deal with the new challenges we face. Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

Facebook to Boost Businesses' Sales With New Ad Unit

facebook-brand Feb 17, 2015 - The social media giant introduced a new ad solution called "product ads" today, which was created specifically to help businesses sell their products on the platform. Comments

I Saw the Future and Then It Was Gone

disappearing Feb 17, 2015 - The future of social media is in ephemeral content, but the question of just how to monetize that content remains. Comments

Everybody's Publishing Content - But Is Anybody Tracking It?

metrics-that-matter Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works and what needs improvement. Comments

5 Campaign Management Lessons to Apply in 2015

lessons Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

Use Digital Marketing to Boost Your Digital Coaching

digital-coaching Feb 6, 2015 - Digital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Comments

Coca-Cola Duped Into Tweeting Racist Content

coca-cola-coke-soda Feb 5, 2015 - Pop culture site Gawker built a bot that fed passages from Adolf Hitler's Mein Kampf into the brand's #MakeItHappy tweet generator, which then turned the quotes into cartoon characters. Comments

Twitter "Quick Promote" Targets SMBs

twitter-quick-promote-small-business-ads Feb 4, 2015 - Twitter's new ad product allows small businesses to promote their highest-performing tweets straight from their analytics dashboards to drive engagement from lookalike users. Comments

"Show Me the Content Marketing ROI!"

roi-increase Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

How Kraft Harnessed Data to Transform Marketing

kraft Jan 29, 2015 - A Q&A with Kraft's vice president of media and consumer engagement, Bob Rupczynski. Comments

Nike Uses Wearable Data to Recreate "Your Year"

nike-your-year Jan 29, 2015 - Nike is drawing from athletes' Nike+ wearable data to compile one-minute personalized videos that summarize users' achievements and are shareable across social media. Comments

4 Trends in Demand Generation for 2015

rising-revenue-arrow-data Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments

Podcast Content Ideas to Captivate Your Audience

podcast-engagement Jan 29, 2015 - Podcasts are experiencing new levels of popularity, so here are some ways your organization can utilize this digital format to promote your brand. Comments

Spotlight On: Jason Kodish, Global Data Scientist, DigitasLBi

digitas-lbi-logo Jan 27, 2015 - We sat down with DigitasLBi's foremost expert on all things data to hear his thoughts on big, data, analytics, and what the Golden Globes taught marketers about search. Comments

A Good Content Strategy Is Like a Healthy Diet

healthy-diet Jan 27, 2015 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information about your strategy. Comments

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