Marketing News & Expert Advice
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Content marketing
VIDEO: Content Marketing Winners and Losers With Lee Odden
Apr 2, 2013 - ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers. Comments
3 Examples of Solid B2B Social Business Strategies
Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments
Rediscover Your Company's Narrative With iBooks
Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments
How Valuable Is Your Content?
Feb 21, 2013 -
As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend.
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SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets
Feb 20, 2013 -
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas.
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Top 50 Brands in Content Marketing
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
5 Deadly Sins of Social Content
Dec 31, 2012 -
Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right.
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Evolve Media Launches Native Advertising Product
Dec 12, 2012 -
Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience.
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2 Million Served by McDonald's Europe Site for Kids
May 29, 2012 -
Digital gifts are as fun as real Happy Meal toys for kids, says agency.
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Do's and Don'ts of Content Theft
May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments
The 3 Stages of Social Media Marketing
May 23, 2012 - How to transfer excitement into business results. Comments
How Editorial Content Can Jump-Start Your Email Marketing
Mar 21, 2012 - Three ways to think like a magazine editor. Comments
Look Sharp! How Fashion Sites Are Reinventing E-Commerce
Mar 9, 2012 - Lessons in content marketing and social shopping from two stylish e-commerce sites. Comments
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UPCOMING EVENTS
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May 29-30, 2013
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June 12-14, 2013
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September 10-14, 2013
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November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
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The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
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Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
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