content marketing

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Lessons in Content Creation From 5 Brand Tumblrs

Jan 22, 2015 - These five brands demonstrate innovative ways for how to use the social platform to boost their visibility and engagement levels. Comments

Identifying Opportunities for Content Optimization With Web Analytics

shutterstock-169085528-trends Jan 19, 2015 - When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how. Comments

Why Graphic Content and Data Visualization Are Good for Business

data-visualization-graphic-content Jan 16, 2015 - In the content-hungry world of online media, there's more potential than ever for evergreen graphic and data visualization content. Comments

Use the Hub-and-Spoke Model to Reduce Content Risk

hub-and-spoke-model Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model allows marketers to be flexible - read on to find out how. Comments

Are Super Bowl Ads Worth the Price? Newcastle Says No

newcastle-super-bowl-aubrey-plaza Jan 14, 2015 - Newcastle's new pre-Super Bowl ad campaign encourages small brands to band together to create a game day commercial that will rival those of larger brands with bigger ad spend. Comments

Can Your Company Deliver What Marketing Promises?

promises Jan 9, 2015 - As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Comments

3 Tips for Tapping Social Influencers

Social Media Sharing Jan 8, 2015 - Social influencers, who spread the word about your brand, can help boost your marketing efforts in an authentic way. Here are three ways to get them on board with your brand. Comments

Create Better Content via Humor

humor Jan 8, 2015 - Even in so-called "boring" industries, content marketing efforts can be boosted by humor. The key is to get buy-in from your team, execute the content correctly, and prove its value. Comments

How to Yield Higher Marketing ROI: Coupling Smart Systems With Smart B2B Social Media Strategies

roi-shutterstock-180528335 Jan 5, 2015 - By combining social media and marketing automation systems, companies can achieve a higher return on investment. Comments

Digital Marketing Trends to Watch Out for in 2015

digital-marketing-trends-1 Dec 24, 2014 - We consulted with industry leaders about what digital marketers should focus on in the coming year. Take a look at their expert tips and predictions. Comments

Long Live the King

crown-cat-waters1114 Dec 24, 2014 - The fact that content is king in digital marketing has remained a constant, so here's a look back at some of the content marketing of yesteryear. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

10 Best Social Media Wins of 2014

shutterstock-201617177 Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

Does Your Content Connect?

content-marketing-megaphone Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

Digital Predictions for Thailand and Southeast Asia in 2015

shutterstock-179008973-thailand-sea-2015-predictions Dec 16, 2014 - Instagram ads will be hugely popular in Thailand and the region - this is just one of several predictions columnist Nick Annetts is making going into 2015. Comments

The Year in Content: 2015 Predictions for Content Marketing Domination

shutterstock-153218306 Dec 16, 2014 - What will rule the content marketing space in the next year, and will you be ready to take full advantage when the time comes? Comments

The Year of the Customer: The UX Checklist for 2015

shutterstock-215797822-user-experience Dec 11, 2014 - The coming year is shaping up to be even more centered on the consumer's experience. So to help you prepare, here is a list of things to focus on. Comments

Proactiv Partners With YouTube to Let Vloggers Shine

proactiv-still Dec 10, 2014 - Proactiv's advertising is best known for its star-studded television spots, but as the company moves into the digital space, it's leaning on YouTube bloggers to deliver the brand's message. Comments

The Biggest Roadblock in Marketing Automation Has Nothing to Do With the Technology

digital-strategy-roadblock Dec 9, 2014 - Marketing automation is now an integral part of many companies' strategies, but there is still something standing in the way of its success: content. Comments

Increase Qualified Leads With These 3 Digital Marketing Tactics

leads-shutterstock-165694019 Dec 8, 2014 - These three strategies, which include embracing social media, boosting your blogging efforts, and increasing content marketing, can help you improve your lead generation. Comments

8 Steps to Uncover Content Ideas Like a Journalist

journalist Dec 4, 2014 - Coming up with new content marketing ideas month after month can be difficult, so here are eight ways to brainstorm like a pro. Comments

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