Content Marketing

Content Takeover: Content Marketing Got something to say about Content Marketing? The next ClickZ Content Takeover is taking place Sept. 29 - Oct. 1. We bring together senior experts, with input from our expert editorial team, to dissect the most pressing matters in the industry today – one topic at a time. Find out how you can get involved!


Google and Droga5: Tech Innovations Cannot Replace Storytelling

Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from Google and Droga5 said at Advertising Week. Comments

Your Brand Can Be as Famous as Sour Patch Kids

sour-patch-kids-twitter Oct 1, 2015 - During her presentation at Advertising Week, Farrah Bezner, marketing director of Halls and Candy at Mondelēz International, talked about how the brand captures the hearts of teens and millennials, and how you can do it too. Comments

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform. Comments

What Are Some of the Best Practices for Visual Content Marketing?

blueeye Oct 1, 2015 - When it comes to visual content, what are some big dos and dont's? We reached out to some of the top dogs at Pinterest, Tumblr, Killer Infographics and Giphy to share their knowledge. Comments

Is Native Advertising Content Marketing?

nativeadvertising-contentmarketing Oct 1, 2015 - Industry leaders have different feelings on whether native advertising is content marketing, but maybe the answer lies in the middle: it can be, but more conditionally than as a rule. Comments

Social Content Helps Fast Food Brands Beat Stigma

Cheeseburgers Oct 1, 2015 - Fast food bucks today's healthier dining trends, but brands like Burger King and Taco Bell still get lots of love online. Are solid content strategies a factor? Some industry experts say yes. Comments

3 Steps to a Better Site Redesign

bust-out-shutterstock-234718090 Oct 1, 2015 - Though a challenging project, site redesigns and updates are necessary to ensure consistent user engagement. Are you ready to modify your website? Here are three tips to help you get started. Comments

Yahoo’s Top Tips for Writing Copy That Converts

coloured-pencil Oct 1, 2015 - Many marketers are too wrapped up in the product to consider the user experience. That disconnect often results in bland ad copy. Here are some tips for creating more compelling copy. Comments

Beverage Brands Illustrate Importance of Online Content for Offline Products

glass-of-cola Oct 1, 2015 - Soft drink and beer brands aren't exactly huge in the e-commerce space, but Coca-Cola, Bud Light and Mountain Dew demonstrate how important content is regardless because it's how they stay on consumers' minds. Comments

Standing out with Instagram: Q&A with Creative Lead, Eric Oldrin

eric-from-instagram Oct 1, 2015 - Eric Oldrin, creative strategy lead at Instagram speaks about the evolution of social photography as a content tool and how ad execs can leverage the platform for branding. Comments

4 Best Practices for Creating a Custom Content Strategy

best-practices Oct 1, 2015 - Consider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensity for consumer engagement. Comments

How a Blasé Approach Helped Swedish Fish Reach Gen Z

swedish-fish Sep 30, 2015 - Swedish Fish candies have been around forever, but they're not especially popular with the younger generation. To change that, Mondelez abandoned the typical planning, instead creating quick, cheap video content, just to see how it resonated. Comments

Developing a Mobile Content Plan That Works

shutterstock-159153788 Sep 30, 2015 - Understanding your consumers' demographics and traits are important when planning your mobile content framework. Comments

Using Facebook and YouTube to Bring Your Video Content to Life

mobile-video-image Sep 30, 2015 - Using video platforms such as Facebook and YouTube can really help you connect with your audience. But how long should your videos be and which platform should you prioritize for what content? Find out the answers. Comments

An Email Marketer's Guide to Smart Automation

A little robot Sep 30, 2015 - Email automation doesn't have to be impersonal. Used correctly, it can actually help marketers get hyper-personal messages to the right subscribers at the right time. Read our guide to find out how. Comments

Content Marketing for China's Social Commerce World

cross-device-mobile-tablet-2 Sep 29, 2015 - In China, just about every digital channel plays a role in an e-commerce sale. Here's a way to effectively develop content for the major players. Comments

5 Tips to Make Sure Your Content Connects with the C-Suite

king-queen-crown Sep 29, 2015 - What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are five tips for doing so. Comments

How Can Data Turn Your Content into Marketing Gold?

king-image Sep 29, 2015 - Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Comments

Getting the Most from Your Email Content

email-marketing-changes Sep 29, 2015 - Email is a vital tool in distributing content across all channels. Comments

Determining Your Content KPIs for Maximum Business Impact

kpis-image Sep 29, 2015 - Content marketing goals are highly individualized. But marketers can include some basic objectives and aligned KPIs in their content strategies. Comments

5 Ways to Increase Engagement with Interactive Content

social-interaction Sep 29, 2015 - Interactive content draws users in and keeps them engaged, which is why more and more marketers are choosing to switch from passive content to quizzes, calculators and interactive assessment tools. Comments

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