Content marketing

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VIDEO: Content Marketing Winners and Losers With Lee Odden

Apr 2, 2013 - ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers. Comments

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

Rediscover Your Company's Narrative With iBooks

Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments

How Valuable Is Your Content?

counting-money Feb 21, 2013 - As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend. Comments

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

lee-odden-ses-london Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas. Comments

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

5 Deadly Sins of Social Content

sins-fire Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments

Evolve Media Launches Native Advertising Product

hollywood-bed-conversation-social-syndi-product-craveonline-r01-3 Dec 12, 2012 - Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Comments

2 Million Served by McDonald's Europe Site for Kids

mcdonalds-happystudio May 29, 2012 - Digital gifts are as fun as real Happy Meal toys for kids, says agency. Comments

Do's and Don'ts of Content Theft

May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments

The 3 Stages of Social Media Marketing

May 23, 2012 - How to transfer excitement into business results. Comments

How Editorial Content Can Jump-Start Your Email Marketing

Mar 21, 2012 - Three ways to think like a magazine editor. Comments

Look Sharp! How Fashion Sites Are Reinventing E-Commerce

Mar 9, 2012 - Lessons in content marketing and social shopping from two stylish e-commerce sites. Comments

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