Content marketing

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Content Bubble: Does Anyone Know Whether Content Marketing Works?

Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

5 Engagement App Strategies for Converting Fans & Followers into Content Marketers

shutterstock-131691863 Jul 11, 2014 - Social engagement apps are shareable digital experiences that invite consumers (and their friends) into a social relationship with a brand. Done right, engagement apps can also create snackable, sharable content that is perfect for kicking off a content... Comments

Pepsi's Mobile Strategy: It's the Content, Stupid

imag0714 May 20, 2014 - Bringing ads to mobile still means giving people something they want to watch, says Frank Cooper III, Pepsi's global chief marketing officer of consumer engagement. Comments

Oracle Outlines Vision for Marketing Cloud

imag0685 May 2, 2014 - After buying four marketing-related companies in less than 18 months, Oracle president Mark Hurd outlined the company's vision for an integrated Marketing Cloud product line. Comments

Yahoo Reveals Content Deals to Connect Advertisers to Hip, Young Audience

imag0674 Apr 29, 2014 - Yahoo's original TV series content and a Live Nation concert deal are part of its effort to draw in the demographic that advertisers covet. Comments

Don’t Put All of Your Content Eggs in One Basket [Study]

cmo-logo-final-color-rev Apr 2, 2014 - The most recent research by The Chief Marketing Officer (CMO) Council reveals that in order to build content authority, you have to expand your content across various formats and platforms. Comments

Showcase your Brand Using Engaging Content Types for Effective Marketing

guest-blogging Mar 24, 2014 - New forms of content can spark renewed interest in your product or service. Consider these various types of image, video, and written content for online marketing. Comments

Spotlight on Actiance's Joanna Belbey: Social Media for Financial Firms

belbey Mar 10, 2014 - Joanna Belbey is known as one of the ladies of #socialmediafin, i.e. social media and finance, in New York City. Today, she works as the social media and compliance specialist for Actiance Inc., an enterprise social business solution provider for regulated... Comments

VIDEO: Content Is a Marketing Currency for Citibank

linda-descano-citi Mar 7, 2014 - ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away from traditional ads and toward content. Comments

inPowered Makes Adicles Platform Free

inpowered-on-facebook Mar 4, 2014 - inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third-party articles into ads is more credible, the company says. Comments

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

denise-karkos-tdameritrade Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and social age. Comments

LinkedIn Expands Business Blogging Platform

linkedin-logo Feb 24, 2014 - If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all users, so that anyone with an account can share their original writing within their networks. Comments

How to Prove the ROI of an Event

ses-networking-event Jan 22, 2014 - 20 ways to measure the success, or failure, of an event. Comments

Content is King. Again. Still.

king-crown Jan 14, 2014 - The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics. Comments

Last Year Was About Content, But 2014 Will Be the Year of the Story

doverealbeauty Jan 9, 2014 - It might come across as the flavor of the day, but storytelling as marketing inspiration and a course of content development action is here to stay. Comments

10 Web Analytics Trends for 2014

analytics-framework Jan 8, 2014 - Mark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 months. Comments

6 Tools for Optimizing Your Copy, Content and Headlines

shutterstock-116408224 Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort. Comments

7 Winning Content Marketing Resolutions for 2014

shutterstock-147422858 Jan 7, 2014 - The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a great 2014. Comments

Intel: Why 2014 Will Be The Year of Content Distribution [Video]

contentmarketing Jan 6, 2014 - Intel's social media strategist for APAC weighs in on the content marketing trends for the year. Comments

China: Does Content Marketing Matter to Baidu?

pic2-baidu-lvyou Jan 5, 2014 - I want to bring you some new perspectives on the largest search engine in China. Comments

Top Search Marketing Trends of 2014

sem Jan 2, 2014 - As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year. Comments

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