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VIDEO: Why Tailored Marketing to Female Consumers is Imperative

Melanie White  |  Strategies

Apr 10, 2013 - ClickZ's Melanie White speaks to Colleen Zakrewsky, vice president of marketing at Women for Women International, who gives her views on why marketers need to learn how to successfully tailor content to a female audience. Comments

Gary Stein  |  Strategies

Look Sharp! How Fashion Sites Are Reinventing E-Commerce

Mar 9, 2012 - Lessons in content marketing and social shopping from two stylish e-commerce sites. Comments

Dave Evans  |  Social Media

3 Examples of Solid B2B Social Business Strategies

Feb 22, 2012 - A commerce community, an ad-supported social community, and executive thought leadership. Comments

Jack Aaronson  |  ROI Marketing

Rediscover Your Company's Narrative With iBooks

Feb 17, 2012 - Four reasons why marketers should try using Apple's iBooks Author app. Comments

Melanie White  |  Strategies

VIDEO: Content Marketing Winners and Losers With Lee Odden

screen-shot-2013-04-02-at-2 Apr 2, 2013 - ClickZ speaks to Lee Odden, chief executive of TopRank Online Marketing who gives his views on the state of play of content marketing. According to Odden, companies often produce too much content, rather than less of what really matters for their customers... Comments

Neil Mason  |  Verifying Business Value

How Valuable Is Your Content?

counting-money Feb 21, 2013 - As retailers become publishers and publishers become retailers, understanding the value of content and its ROI is as important as understanding the ROI on marketing spend. Comments

Andy Betts  |  SEO

SES London: Creative Content Marketing: Winning Hearts, Minds, & Wallets

lee-odden-ses-london Feb 20, 2013 - The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas. Comments

Toby Murdock  |  Social Media

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Lee Odden  |  Social Media Smarts

5 Deadly Sins of Social Content

sins-fire Dec 31, 2012 - Online marketers emphasize content in the marketing mix now more than ever, but they don't always get it right. Comments

Lisa Lacy  |  Publishing

Evolve Media Launches Native Advertising Product

hollywood-bed-conversation-social-syndi-product-craveonline-r01-3 Dec 12, 2012 - Per the company, the product connects brands to the content users are searching for in a way that is native to the user's experience. Comments

Lisa Lacy  |  Strategies

2 Million Served by McDonald's Europe Site for Kids

mcdonalds-happystudio May 29, 2012 - Digital gifts are as fun as real Happy Meal toys for kids, says agency. Comments

Anna Maria Virzi  |  Strategies

Do's and Don'ts of Content Theft

May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments

Toby Murdock  |  Social Media

The 3 Stages of Social Media Marketing

May 23, 2012 - How to transfer excitement into business results. Comments

Mike Hotz  |  Email Marketing

How Editorial Content Can Jump-Start Your Email Marketing

Mar 21, 2012 - Three ways to think like a magazine editor. Comments

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