content marketing

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Tweets of the Week: #LoveWins

Jun 26, 2015 - This week's tweets include the NBA draft and take your pet to work day, but marriage equality in the U.S. was the showstopper, sending Twitter into a frenzy. Comments

Measuring Beyond Data: Anecdotes Speak Louder Than Scorecards

content-marketing-image-1 Jun 25, 2015 - Effective content marketing strategies require both data insights and human reactions. Comments

Knowing When to Comment Is Crucial in Content Marketing #CZLTO

lululemon Jun 24, 2015 - At ClickZ Live Toronto, Lululemon's director of brand strategy discussed how having a strong brand identity means consistency and knowing when to weigh in. Comments

Mondelēz International and Facebook Hope to Fuel Candy Cravings Through Social Video

candy-image Jun 23, 2015 - The snack and beverage powerhouse has partnered with Facebook on creative video content and e-commerce solutions to drive online sales. Comments

Snapchat, WPP and DailyMail Launch Content Marketing Agency

canneslions Jun 23, 2015 - Three of the largest names in marketing have partnered to create Truffle Pig, a tri-party content-led media agency. Comments

4 Ways Publishers Can Scale Programmatic and Quality

programmatic Jun 22, 2015 - Viewability and protecting sites against bot traffic are just two areas publishers need to focus on, as more marketers shift more of their budgets toward progammatic. Comments

Defining the Marketing Complexities of APAC

apac-fragmentation Jun 14, 2015 - Fragmentation across the Asia Pacific region means good marketing here should not be defined by a one-size fits all strategy. Comments

Facebook Lite Gives Advertisers Access to New Demographics in Asia

facebook-lite-fblite-hero Jun 8, 2015 - The global roll out of a new, less data-heavy Facebook for Android phones will help marketers better tap consumers across regions with limited Internet connectivity. Comments

Why Mobile Is Content Marketing's Missing Link

video-nielsen May 28, 2015 - It's crucial for content marketers to think about smartphones and tablets, as the average amount of video we watch on mobile devices is expected to jump by nine minutes this year. Comments

Seven Mistakes Killing Your Content Marketing

content May 25, 2015 - Creating content in a single format and failing to invest in your own channels are just two common content mistakes, according to the NewsCred #ThinkContent summit. Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

Personas Rise Again in Support of 1:1 Personalization

personas May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments

Are Facebook's Instant Articles the Next Wave in Branded Content?

facebook-automation May 13, 2015 - Facebook has partnered with nine different publications, including Buzzfeed, NBC News, and The New York Times to publish articles directly to its iPhone app. Comments

5 Creative Ways to Stretch Costly Content Across Channels

content-marketing-image May 13, 2015 - While killer content can be costly, savvy marketers can stretch content across platforms to create brand affinity without being repetitive. Comments

Snapchat Looks to Reinvigorate Discover With New Feature

snapchatdiscoverplatform May 5, 2015 - The ephemeral messaging service has added a new feature to Discover, which may help boost the product’s decreasing traffic. Comments

Sales Is the New Marketing: 7 Ways to Embrace It

sales-equals-marketing May 5, 2015 - As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Comments

Google Enhances Its Social Capabilities With Google+ Collections

google-image May 4, 2015 - The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Comments

Digital Marketing People on the Move: April 2015 Roundup

business-people May 4, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Comments

AOL Intersects New Video Offerings With Programmatic

new-aol-logo Apr 30, 2015 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform. Comments

Visual Storytelling Is Taking Over the Web – What Does It Mean for Your Brand?

data-visualization Apr 30, 2015 - Every brand has a unique story to tell, and more and more the visual Web is becoming the place to do it. Comments

B2B Companies Can Buck the Norm and Win Big in Marketing

outside-the-box-b2b Apr 30, 2015 - Even in industries where you might not expect humorous and outside-the-box campaigns to be successful, brands that take risks can see it pay off in a big way. Comments

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