PacSun and The Hunt Engage Consumers Using Intent Data

PacSun and The Hunt Engage Consumers Using Intent Data

9y Emily Alford

PacSun and The Hunt Engage Consumers Using Intent ...

Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was ...

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Marketers Who Ignore Connected TV May Be Left in the Dust

Marketers Who Ignore Connected TV May Be Left in the Dust

9y Emily Alford

Marketers Who Ignore Connected TV May Be Left in t...

Right now, connected TVs don't offer much user data, but as more and more Americans adopt them, vendors will rise to meet the challenges of provided h...

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Data Keeps YP Relevant in the Digital World

Data Keeps YP Relevant in the Digital World

9y Mike O'Brien

Data Keeps YP Relevant in the Digital World

While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of bi...

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Merging Data and Creative in Programmatic

Merging Data and Creative in Programmatic

9y Yuyu Chen

Merging Data and Creative in Programmatic

Data has an indispensable role to play in the fusion of programmatic and creative. Read More...

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Cross-Device Targeting: A Fairy Tale Idea

Cross-Device Targeting: A Fairy Tale Idea

9y Yuyu Chen

Cross-Device Targeting: A Fairy Tale Idea

Cross-device targeting is evolving but still remains in its early stages. Read More...

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How to Break Out of the Funnel

How to Break Out of the Funnel

9y Joe Ayyoub

How to Break Out of the Funnel

Don't get stuck in this traditional paradigm. Use cross-channel data for a more holistic understanding of attribution. Read More...

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Venturing into a New Market? Ask These Questions Before Analyzing Your Data

Venturing into a New Market? Ask These Questions Before Analyzing Your Data

9y ClickZ News Staff

Venturing into a New Market? Ask These Questions B...

Modern marketers embrace analytics as critical to their business operations - that's a given. Read More...

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Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

9y Mike O'Brien

Why Budweiser's "Lost Dog" Ad Was a Brand Flop Aft...

The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to rece...

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Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

Consumers 'Resigned' to Giving Up Data, But Many Fear Consequences [Study]

9y Emily Alford

Consumers 'Resigned' to Giving Up Data, But Many F...

A new study out of the University of Pennsylvania has found that consumers feel they have no choice but to give up data, and that brands may use data ...

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What Can Data Do to Stop Cybercrime?

What Can Data Do to Stop Cybercrime?

9y Mike O'Brien

What Can Data Do to Stop Cybercrime?

The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater ...

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Social Data Boosts Brands, Even If Marketers Ignore It

Social Data Boosts Brands, Even If Marketers Ignore It

9y Emily Alford

Social Data Boosts Brands, Even If Marketers Ignor...

While 39 percent of of marketing executives say that social media data isn't useful, some industry insiders believe that social media is the best way ...

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How OpenTable Leverages Data to Create a Holistic Dining Experience

How OpenTable Leverages Data to Create a Holistic Dining Experience

9y Yuyu Chen

How OpenTable Leverages Data to Create a Holistic ...

In this Q&A, Joseph Essas, OpenTable's chief technology officer, explains how he and his team use data to provide value for both diners and restau...

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IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

IBM Watson Analytics Helps Grind Big Data in Unmanned Coffee Shops

9y Roland Moore-Colyer

IBM Watson Analytics Helps Grind Big Data in Unman...

The UK's Honest Café automated shops tap into cloud-powered cognitive computing to analyze Big Data. Read More...

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VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

9y ClickZ News Staff

VIDEO: The Science Behind the CMO: Actionable Anal...

CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Read Mor...

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The Real-Time Opportunity in Native Apps

The Real-Time Opportunity in Native Apps

9y Karen Wood

The Real-Time Opportunity in Native Apps

Customers crave rich experiences within mobile apps. But marketers can’t deliver these experiences without real-time app agility and optimization. Rea...

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Denny's, Walmart and Goodwill Score With Location Data [Study]

Denny's, Walmart and Goodwill Score With Location Data [Study]

9y Mike O'Brien

Denny's, Walmart and Goodwill Score With Location ...

Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, accordin...

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Is Virtual Reality the Next Big Wearable?

Is Virtual Reality the Next Big Wearable?

9y Mike O'Brien

Is Virtual Reality the Next Big Wearable?

Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technolo...

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China's Great Data Paradox

China's Great Data Paradox

9y Sophie Loras

China's Great Data Paradox

The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environm...

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CMOs: Read This Before Choosing Your Predictive Marketing Solution

CMOs: Read This Before Choosing Your Predictive Marketing Solution

9y ClickZ News Staff

CMOs: Read This Before Choosing Your Predictive Ma...

Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...

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Win Over the Consumer With Data Transparency

Win Over the Consumer With Data Transparency

9y Yuyu Chen

Win Over the Consumer With Data Transparency

Companies that are honest about their data practices are more likely to build trust with consumers. Read More...

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How Data is Changing the Role of the CMO

How Data is Changing the Role of the CMO

9y Yuyu Chen

How Data is Changing the Role of the CMO

In this roundup, senior marketing executives from Assurant Solutions, Host Analytics, OpenTable and WeCareCard, talk about the way data is changing th...

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4 Keys to Personalization in an Omnichannel World

4 Keys to Personalization in an Omnichannel World

9y Pelin Thorogood

4 Keys to Personalization in an Omnichannel World

How to achieve that one-to-one connection as your customers navigate across channels. Read More...

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How Can Competitive Intelligence Help Small Businesses?

How Can Competitive Intelligence Help Small Businesses?

9y ClickZ News Staff

How Can Competitive Intelligence Help Small Busine...

Competitive intelligence is a hot topic, but how are small businesses using this data to grow? Read More...

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Save the Date: "One-Stop Digital" for Big Data & Analytics

Save the Date: "One-Stop Digital" for Big Data & Analytics

9y Sarah Ong

Save the Date: "One-Stop Digital" for Big Data &am...

ClickZ is delighted to announce the latest topic in its Content Takeover series. Our next "One-Stop Digital" will be on Big Data & Analytics and w...

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